The Islands of Aloha Express (IOAX) is a monthly e-mail newsletter sent to over 300,000 opt-in leisure consumers each month. The e-newsletter is filled with things to do and see when visiting all of the islands. It includes special offers, recipes, stories from other visitors and downloadable images of Hawaii. In addition, our enhanced gohawaii.com website provides premium real estate space to the IOAX opt-in form link on almost every webpage of the site. Visitors from all over the world sign-up to receive the IOAX.
A sample of the newsletter layout can be found here.
2010 Islands of Aloha Express Insertion Order
Availability (as of 7/28/2010)
Issue |
Price |
Type |
Status |
| Sep-10 |
$2,000.00 |
IOAX LARGE |
OPEN |
| Sep-10 |
$1,000.00 |
IOAX MEDIUM |
OPEN |
| Oct-10 |
$2,000.00 |
IOAX LARGE |
OPEN |
| Oct-10 |
$1,000.00 |
IOAX MEDIUM |
OPEN |
| Nov-10 |
$2,000.00 |
IOAX LARGE |
OPEN |
| Nov-10 |
$1,000.00 |
IOAX MEDIUM |
OPEN |
| Dec-10 |
$2,000.00 |
IOAX LARGE |
OPEN |
| Dec-10 |
$1,000.00 |
IOAX MEDIUM |
OPEN |
Listed below are 2010 rates
and advertising schedule:
Large Ad
(3) per month
Rate: $2000.00 per listing, per month
Specifications
· Company Logo (114x60 pixels in JPG format)
· Headline (45 characters, includes spaces)
· Body (120 characters, w/spaces – no bold, italicized or ALL CAP text)
· Link (no bold, italicized or ALL CAP text – All Links will read “Click here”)
Medium Ad
(3) per month
Rate: $1000.00 per listing, per month
Specifications
· Company Logo (114x60 pixels in JPG format)
· Headline (45 characters, includes spaces)
· Body (90 characters, w/spaces – no bold, italicized or ALL CAP text)
· Link (no bold, italicized or ALL CAP text – All Links will read “Click here”)
Small Ad
(3) per month
Rate: $450.00 per listing, per month
Specifications
· Company Logo (114x60 pixels in JPG format)
· Headline (45 characters, includes spaces)
· Link (no bold, italicized or ALL CAP text – All Links will read “Click here”)
Advertising Schedule
2010 |
JAN |
FEB |
MAR |
APR |
Materials Due |
12/14 |
1/12 |
2/11 |
3/11 |
Email Blast |
1/5 |
2/12 |
3/2 |
4/6 |
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|
|
|
2010 |
MAY |
JUN |
JUL |
AUG |
Materials Due |
4/8 |
5/6 |
6/10 |
7/8 |
Email Blast |
5/4 |
6/1 |
7/6 |
8/3 |
2010 |
SEP |
OCT |
NOV |
DEC |
Materials Due |
8/12 |
9/9 |
10/7 |
11/11 |
Email Blast |
9/7 |
10/5 |
11/2 |
12/7 |
All materials for the IOAX can be uploaded through our MemberNet portal: http://www.hvcb.org/membernet by the specified due date.
Please upload your logo in JPG format to ensure photo or logo quality.
All logos submitted will be resized to the specific size by HVCB's Online Marketing Department.
If you have any additional questions please e-mail avs@hvcb.org.
Note: Cancellation Policy
Prior to the running of the monthly advertisement, advertiser may cancel the campaign with 90 days advance written notification without penalty. Failure to notify cancellation of insertion will be required to pay the full price for the insertion.
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