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DID
YOU KNOW? |
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NORTH
AMERICA
The number of click-throughs to your website from GoHawaii.com is now displayed on the Member Online Update after you login. The number displayed is the total number of clicks since Sept. 1. When you click on the number itself, you are able to view your clicks per day and even query a summary by ranges. Source: Kahe Wale, Dec. 2005
The state Department of Business, Economic Development and Tourism (DBEDT) revised its tourism forecast upward to a 6.5 percent increase in both visitor arrivals (to 7.4 million) and visitor days (to 67.5 million) for 2005, according to its latest Quarterly Statistical and Economic Report (for the 4th Quarter 2005). Visitor expenditures are also projected to increase by the end of the year, reaching an estimated $11.6 billion, up 6.9 percent over 2004 levels.
Source: Kahe Wale, Dec. 2005
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CMI
October production for HVCB’s CMI Division was 94 qualified leads (up 8% from same period last year) representing 176,000 lead room nights (up 30% from same period last year). Thirty-one leads converted to bookings representing 14,800 definite room nights.
Source: HVCB CMI Department
Utilizing its market-based regional sales team, HVCB is showcasing Hawaii’s meetings infrastructure and track record for delivering successful results with a one-week, holiday-inspired sales push for new meetings business in three key source markets — California (Dec. 7 and 14-15), Washington, DC (Dec. 8), and Chicago (Dec. 13). Source: Kahe Wale, Dec. 2005
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KAUAI
Kauai was featured as a cover story in the Nov. issue of Arthur Frommer’s Budget Travel (circ. 250,000) with 6 full pages of island images and stories. Source: KVB
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OAHU
Partnering with TV Guide and Apple Vacations, the TV Guide promotion Oct. 18-Nov. 6 generated 36.4 million impressions from 2 inserts in the newly formatted TV Guide, an online/web component and an email blast. Source: OVB
Partnering with Arts with Aloha and Halekulani Corp., OVB’s Nov. 2-7 press trip highlighted the Arts with Aloha program, O‘ahu’s arts and culture and the 2006 Hawaii Arts Season to 6 writers. Source: OVB
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MAUI
COUNTY
MVB’s PR Team will be headed to Portland, Seattle and Vancouver February 6 - 10 to
generate excitement for Maui, particularly it's newest campaign -- "Malama Maui -
Preserving Maui's Agricultural and Cultural Resources." The campaign focuses on three primary areas including agri-tourism, our native host culture and the ecology of Maui.
Source: Kahe Wale, Dec. 2005
MVB members (Hibiscus Level and above) are now provided with an opportunity to get an additional link in the Honeymoon Accommodation or Family Activity section of www.visitmaui.com as an added-value service for $100 per year. For more information, visit: www.hvcb.org/membership/enhance.html. Source: HVCB Membership Dept.
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| BIG
ISLAND
BIVB launched updated and expanded its online pressroom, which is designed to assist journalists with resources, contacts, story research, on-island assistance and photography.
Source: BIVB
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