Hibiscus Level of Membership
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HIBISCUS MEMBERSHIP LEVEL Benefits and Services |
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Membership |
- Official Membership Certificate – Show others that you support the tourism industry by proudly displaying your membership certificate. Click here for a sample.
- Membership E-Directory – your company will be listed in the downloadable PDF version of the HVCB Membership Directory on www.hvcb.org/membership.
- Brochure Racking – Provide the Bureau with 50 of your company brochures for distribution at HVCB's Visitor Information Office.
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Use of HVCB
Promotional Materials |
- Use the HVCB Member logo on your website and any promotional materials to further enhance your business reputation as an active member of HVCB. (HVCB Logo Guidelines apply)
Click here for a sample.
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E-Marketing |
- Receive a comprehensive website listing with a link to your company’s website on Hawaii's official travel & tourism website www.gohawaii.com, receiving 350,000 unique visitors per month, as well as a listing on your Island Chapter website
- Your gohawaii.com listing will consist of your phone number, address, email, URL, affiliation logos, and a description of your business
- Enhance your listing by including two images
(see HVCB Internet Link Guidelines for compliance)
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Traditional Print
Advertising*
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Islands of Aloha Sales Planner* – The only complete directory targeted to travel agents, including updated rate information and retail commissions.
(Published semi-annually; 40,000 copies distributed annually- if applicable.)
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Listing in Islands of Aloha*, The Official Vacation Planner of HVCB with details on accommodations, airlines, car rentals, activities, shopping, sports, and dining. (Published semi-annually; 275,000 copies distributed worldwide annually - if applicable.)
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Hawai‘i Value Passport* – Reach visitors prior to their arrival with a listing in our value-added passport program. List your company name, location, phone number, and value- added offer or special discount in the Passport. 15,000 copies distributed annually as part of a customized welcome packet to pre-booked consumers.
(if applicable.)
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HVCB Advertising Campaign, a cooperative television, newspaper and magazine insert advertising campaign to promote Hawai‘i as a destination.
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Listing in neighbor island travel guides* specific to your sector:
(100,000 - 200,000 copies distributed annually)
- Kaua‘i-Hawaii’s Island of Discovery, Kaua‘i Visitors Bureau Official Travel Planner
- The Island of O‘ahu, The Heart of Hawai‘i Travel Planner
- Maui, Vacation Planner for Maui, Moloka‘i, and Lana‘i
- Hawaii’s Big Island, Official Vacation Planner
*Frequency and circulation figures of all print publications are subject to change.
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Promotional
Activities |
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Invitations to annual luncheon, receptions, and other special events
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Participate in HVCB-sponsored conventions, seminars, and tradeshow pavilions worldwide, as outlined in HVCB policies.
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HVCB’s Public Relations Division – Members are encouraged to keep the PR Division informed of news and events that can be incorporated into their Media materials.
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HVCB Bids, Quotes and Contracts – HVCB members will be provided the opportunity to submit proposals for HVCB projects.
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Marketing |
- HVCB’s Annual Marketing & Advertising Calendar – This annual calendar provides co-branding and partnership opportunities.
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Market Trends |
- Tourism Industry Update – A weekly e-newsletter briefing of travel news and developments affecting Hawaii’s visitor industry distributed to more than 4,000 recipients
- Competitive Destination Advertising Spending Analysis – Provides a comprehensive look at budgets of national, state and local tourism organizations from selected destinations which compete with Hawai‘i
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Information
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- Kahe Wale - monthly e-newsletter distributed to more than 4,000 recipients that spotlights member news, events, and programs.
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Added-Value Services |
Additional services are available to members interested in increasing exposure in specific markets. Business-level members and above are able to purchase added-value services as long as they are members in good standing. Other restrictions may apply; and are subject to change. To see current added value services, click here |
Island Chapter Developments |
Through membership, you will become a member of an Island Chapter of your choice and will be listed on their website as well as in their respective neighbor island travel guide. Below are some of the recent marketing developments occurring within each county.
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Kauai
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Oahu
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Maui
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Big Island
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- Kaua‘i Visitors Bureau’s new Japanese language website with the help of PacRim Marketing Group. URL address is jp.kauaidiscovery.com
- Additional developments are being planned for 2005
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- Oahu Visitors Bureau currently has a Japanese language website with streaming video that receives 400,000 hits per month. URL address is visit-oahu.jp
- Oahu Visitors Bureau produces a few collateral pieces completely in Japanese – a vacation planner, map, and various shopping, romance, and family guides
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- Maui Visitors Bureau currently has two Japanese language websites that receive 4,000 – 5,000 unique visitors per month. These sites list current members, a brief 10-word description, and a hypertext link to the member’s site. The URL addresses are jp.visitmaui.com and shop.visitmaui.com
- Maui Visitors Bureau produces four pieces of collateral completely in Japanese – a golf guide, vacation planner, island map, and an informational piece featuring retail shops called Shop Maui
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- The Big Island Visitors Bureau produces four pieces of collateral completely in Japanese – a golf guide, vacation planner, island map, and a press kit
- Additional developments are being planned for 2005
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Join the ohana network! We look
forward in helping you choose a membership level
that best fits your company's marketing
goals.
If you would personally
like to become a tourism industry supporter,
consider our Individual
partnership program. |
