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january 2003 |  |
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From The Director
Aloha,
The HVCB's 2003 Convention Calendar will be available this month to all Convention level members. The calendar will be available online and will list definite meetings and incentive programs generated by our Corporate Meetings & Incentives (CMI) team in the years to come. As HVCB will no longer produce the annual Convention Bulletin printed version, a login and password will be sent for online access. The CMI bookings will be updated monthly to reflect future meetings and incentive programs coming to Hawaii and will provide meeting dates, venues, number of delegates, as well as contact information provided by meeting planners (Note: the convention calendar only reflects bookings that have been approved to be listed by the client).
For further information about the CMI department, please contact Mike Murray, Director of Sales at (808) 924-0253 or email mmurray@hvcb.org.
To add the CMI Convention Calendar to your membership program, email gsalvador@hvcb.org.
Mahalo,
Gina Salvador
HVCB, Director of Membership
Inside this Month's Issue
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Aloha and Happy New Year! |
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2003 Partner Online Education Series Plan
In response to the Member Survey last December, a program has been developed that is targeted at addressing many of your needs and questions. The main goal of the Partner Online Education Series (POES) is to improve the membership's interactive marketing performance, as a whole, and to improve the communication between HVCB and the members about opportunities for involvement.
A reader asks, "We have a Web site that's doing well and need to take it to the next level. What do you suggest?"
2003 Keep It Hawaii Awards Deadline
Just a reminder that the deadline to submit entries for the 2003 Keep It Hawaii awards is Friday, January 31, 2003
Here's What Members Have to Say
Hale Ho'okipa Inn Bed & Breakfast is upcountry Makawao's Historic Bed and Breakfast.
Molokai Rentals & Tours, a small personalize company arranging travel, accommodations, car rentals, equipment and tours.
The HVCB Membership Decal incorporates the original warrior logo as well as our brand logo.
Aloha and Happy New Year!
Welcoming a new year is always a time of great excitement and anticipation. On behalf of the entire HVCB `Ohana on all Islands, I would like to express my sincere thanks and appreciation to you for your continued support and commitment. Through the contributions of our members, the entire HVCB organization successfully continues to strengthen Hawai'i's brand presence and messages of diversity and Aloha to consumers around the globe.
During the coming year, we know our organization must continue to evolve and stay ahead of the curve, seeking new opportunities and extending our reach. Together, with the active participation of all HVCB members, we will leverage our relationships for the benefit of residents and visitors alike.
As your global marketing partner, HVCB offers unique opportunities to gain exposure and extend your reach to targeted audiences in all major market areas through trade-shows, cooperative advertising, public relations, promotions and more. The on-going expansion and enhancement of technology and the Internet continues to allow our marketing partners to be connected to an ever-growing marketplace.
There were challenges and successes in 2002, and I want to thank you for your participation with us during the past year. Without hesitation, I can say that with your help, 2003 will be a year of achievement and accomplishment for Hawai'i's tourism industry throughout all the Islands of Aloha - Kaua'i, O'ahu, Moloka'i, Maui, Lana'i and the Big Island.
All best wishes for a healthy, peaceful and prosperous New Year!
Mahalo and Aloha,
Tony S. Vericella
President & Chief Executive Officer
2003 Partner Online Education Series Plan
In response to the Member Survey last December, a program has been developed that is targeted at addressing many of your needs and questions. The main goal of the Partner Online Education Series (POES) is to improve the membership's interactive marketing performance, as a whole, and to improve the communication between HVCB and the members about opportunities for involvement.
The foundation of the content will be based on a PowerPoint presentation that will be saved to a Web site. Around this foundation we will add an online meeting/presentation and Web-published Q&A related to the month's editorial topic. The end result is a monthly collection of content that is relevant to member needs because it is driven by the survey results and supportive of HVCB efforts because the editorial calendar is integrated with interactive marketing plans.
Details of the POES program are as follows:
1. PowerPoint-centric presentation available in multiple formats
Members will be to:
Download PDF printouts of the PowerPoint presentation.
Play an "online streaming version" PowerPoint that will include voice and animation effects.
Play or download an "online streaming video" of the presentation that will include actual demonstrations as necessary.
Download the actual PowerPoint files for local review.
2. Online Meeting, Presentation and Interactive Q&A
We plan on using a pre-announced time to host an online "Webinar" meeting where interested members can attend a live version of the PowerPoint presentation followed by live Q&A.
3. Fully moderated message board capturing presentation and followup Q&A
We will use a message board infrastructure to capture and store Q&A related to the monthly editorial topic. All Q&A from the live presentation as well as any followup Q&A will be stored in this section.
4. Above features become part of the collection on member Web site for future reference
The combination of PowerPoint content, live online meetings, and stored Q&A will be permanently recorded and available for current and future members. As more issues gather, this will become a growing and important asset to allow the entire membership to embrace and activate new interactive marketing knowledge.
The Planned Editorial Calendar for 2003 is as follows:
February: Adding photo: how and why
March: Updating copy: how and why
April: Analyzing stat reports: how and why
May: Competitive analysis: how and why
June: Writing for the web: examples and references
July: Marketing: answering the customer questions
August: Marketing: closing the sale with online commerce
September: Marketing: getting the search engine traffic
October: Marketing: delivering rich content
November: Marketing: email marketing basics
December: How to update your site by yourself
Janurary '04: Marketing: Building a Internet distribution network
Email marketing, part 1 of 2.
A reader asks, "We have a Web site that's doing well and need to take it to the next level. What do you suggest?"
The area I see with the greatest potential that is getting substandard attention is email-based marketing. I'm not talking about the hated spam that we all get, but rather using email as a way to maintain top of mind awareness with your customer. To become a welcomed, regular entry into one's email inbox is an extremely powerful way to increase customer retention, deliver high customer-perceived value, and establish a rich communication link for invaluable market feedback.
So what does it take to get into your customer's inbox? The same kind of value it takes to get into your inbox! And that is: valuable content that either educates the customer on a subject they care about or saves the customer time. Think about the electronic newsletters that you've subscribed to and still read regularly and you'll have a pretty good idea of what type of content you need to produce in order to be welcomed into your customer's inbox.
For instance, what kinds of things save your customer time? Does your customer buy your product on a regular basis? Would they be interested in knowing about "hot deals" if/when they come up? How about a weekly/monthly status report on outstanding projects, deliverables, orders, shipping, etc? What type of useful product-related educational content would the customer consider helpful? Can you deliver a regular email with new applications of your product that your customer will find valuable?
Once you've decided on what kind of content you will publish, plan out the details of how you'll actually do it and that includes creating the list, finding the right email list processing service provider, and of course actually sending out the email on a regular and consistent basis.
The most important thing to remember is this: No one wants blatant advertising or empty self-promotion. (Do you?) And of course the last thing you want to receive is the dreaded "unsubscribe me!" email, so make sure your content is focused on customer's needs and perspective. On the next issue I'll get more into the details involved in creating a successful inbox marketing program.
Send me your toughest e-business questions and if the topic is of general interest, I'll happily post your question and the answer.
2003 Keep It Hawaii Awards Deadline
Just a reminder that the deadline to submit entries for the 2003 Keep It Hawaii awards is Friday, January 31, 2003. Information about the program and entry forms are available on-line at search.gohawaii.com/keepithawaii.
Entries can either be mailed (must be postmarked by January 31, 2003) or hand-delivered (between 8:00 a.m. - 4:00 p.m.) to The Schiller Agency, 233 Merchant Street, Suite 200, Honolulu, Hawaii 96813.
You may also call (808) 539-5720 or email mds@tsg-hawaii.com with any questions you may have regarding the Keep It Hawaii program, which was created to recognize businesses, organizations, and individuals who work to maintain and preserve Hawaii's unique culture.
Mahalo for your kokua, and we look forward to receiving your entries!
Here's What Members Have to Say
Hale Ho'okipa Inn Bed & Breakfast is upcountry Makawao's Historic Bed and Breakfast. This gracious craftsman style home, built in 1924, is a bit of old Hawaii. Hale Ho'okipa Inn Bed & Breakfast offers guest a home away from home, with its beautifully decorated rooms and private baths. Island style country breakfast is included, walking distance to Makawao.
For reservations, please visit our website at www.maui-bed-and-breakfast.com or call
(808) 572-6698.
Molokai Rentals & Tours, a small personalize company arranging travel, accommodations, car rentals, equipment and tours. We offer daily kayak tours over the pristine barrier reef along the south shore of Molokai and hiking tours up to the lush forest on the top of Molokai. We also offer road vehicles for use.
For reservations, please visit our website at www.molokai-rentals.com or call (800) 553.9071.
The HVCB Membership Decal incorporates the original warrior logo as well as our brand logo. You will find these to be more convenient as they are non-adhesive and easy to place and remove from your window. You can replace the previous one or create a collection and display each year's decal side by side.
To request additional decals, email membership@hvcb.org.
Aloha & Welcome to the HVCB Ohana
Members who joined in December 2002.
001Hawaii, A Guide To Hawaii, AAA Discount Hotels Hawaii, Adventures In Paradise, Aloha Car Rental, Anini Aloha Properties, Inc., Apollo Vision, Art On Maui, Bamboo Jungle House, Deep Blue Fishing Charters, E Komo Mai Hawaii, Friends of Hawaii Volcanoes National Park, Galloping Garden, Grove Farm Company, Inc., Hale 'O Bali, Halele'a at Pu'u Poa - The House of Happiness, Hana Botanicals, Hawaii Wedding Associates, Hawaiian Ocean Promotions, Honolulu Botanical Gardens, Kahua Ranch, Kulani Hale, Maui Classic Charters Inc., Maui Weddings From the Heart, MauiParadise.net, Molokai Hilltop Cottage, Molokai Plumerias, Inc, Music Foundation of Hawaii, Pacific Aisles, Inc., Paragon Air, Premier Accommodations, Pu'u Puanani Hawaiian Vacation Rental, Road Trips LLC, Specialized Marketing Services, Travel Guide To Hawaii, and University of Hawaii - School of Accountancy
Mahalo For Your Continued Support & Participation Members who renewed in December 2002.
Member Since 1961-1986
A.D. Furtado Properties Trust, American Airlines, Inc., Apcoa, Aston Kaanapali Shores, Chanel Boutique, E Noa Tours, First Hawaiian Bank, Hilton Hawaiian Village Beach Resort & Spa, Joseph D. Pluta, Realtor-Broker , Kohala Coast Resort Association, Kupono Investment, Inc., Mama's Fish House, Mike Iseri, Napili Shores Resort, Nippon Travel Agency Hawaii, Inc., Pacific Products Company, Ltd., Star Super Markets, Ltd., Starr Seigle Communications, Inc. , Sultan Company, Tileco, Inc., Uncle Billy's Hilo Bay Hotel, Waikiki Beach Marriott Resort, Wailea Marriott, an Outrigger Resort, and Y. Fukunaga Products, Ltd.
Member Since 1987-1991
A Wedding In Hawaii, Bjornen's Nut Farm, Blue Hawaiian Helicopters, Ching Store, DeVries Travel Agency, Inc., General Printing Co., Hawaii Intercontinental Corp., Hawaii Prince Hotel Waikiki and Golf Club, J. Hans Strasser, Kaanapali Beach Resorts Assn., Maalaea Bay Rentals, Matteo's Italian Restaurant, Maui Marriott Resort, Napili Kai Beach Resort, Paradise Beverages, Inc., Sunshine Helicopters, T.S. Restaurants, The Living Ministry, The Ritz-Carlton, Kapalua, and Wailea Resort Company, Inc.
Member Since 1992-1995
Activity Warehouse, Aloha Picture This Photographics, Aloha-Hawaii.com, Best Western Plantation Hale, Destination Seminars, Embassy Vacation Resort Poipu Point, Eurotours Hawaii, Inc., Hale O'Wailele, Hawaiian Heavenly Vacations, Hawaiian Islands Bed & Breakfast, Hilton Waikoloa Village, Island Breeze Luau, JGH International, Inc., Kings' Trail Rides O'Kona, Paradise Cove Luau, Paradise Palms Bed & Breakfast, Prosser Realty, Inc., Royal Kona Resort, Sea Quest Rafting & Snorkeling Adventure, Smith-Waterhouse Beach Homes, Tanega Travel International, Inc., The Big Surf, Trans Orbit Hawaii, Inc., United Parcel Service, and Waikiki Gateway Hotel
Member Since 1996-1998
A Romantic Maui Wedding, A Vow Exchange, Aloha Huelo Point Lookout, Charley's Taxi & Tours, Cliff's Edge, Coldwell Banker Aloha Properties, Dragon Hawaii Tours, Elite Limousine Service Inc, Fabulous Homes - Maui Luxury Rentals, Hawaii Nature Center, Hawaii Vacation Rentals, Inc., Holiday Inn Waikiki, Island Gifts, Island Home Bed & Breakfast, Kaanapali Resort South Course, Kaanapali Tournament North Course, Kona Charter Skippers Assn. Inc., Kupa'a-Pacific Island Resources, Maui Eldorado Resort, Olinda Country Cottages & Inn, Outfitters Kauai, Paradise Resorts, Inc., Ruth's Chris Steak House - Maui, The Gas Company, Tropical Dream Wedding, Volcano Art Center, and Whalers Village
Member Since 1999-2000
Action Sportfishing on Start Me Up, Alohagoodies.com, Aqua World Corporation, Architects Hawaii, Best Bridal Hawaii, Candice Applegate, DMC International, Inc., FunHawaii.com, Hale Luana Bed & Breakfast, Hawaii Air Cargo, Inc., Hawaii Travel Bureau, Honolulu Horse and Carriage, Hospitality Advisors LLC, HotelOnSale.com, Hulihee Palace, Luana Hills Country Club, Lynn Cook, The Magnolia at Waikiki, Makani Kai Helicopters, Ltd., Myriad Travel Marketing, Native Books & Beautiful Things, North Shore Swimwear, Precious Metals Hawaii, Pro Park, Queen Emma Summer Palace, Ruth's Chris Steak House - Oahu, Silver Oaks Ranch, Sunshine Helicopters, Taikobo Hawaii, Travel Press Inc., Waimea Preservation Association/Waimea Main Street, and Warren & Annabelle's
Member Since 2001-2002
AAA Diving, Adventures Extreme Hawaii, Adventures In Paradise, Aloha Wellness Travel, Anini Aloha Properties, Inc., Bamboo Jungle House, Destinations In Paradise, Grove Farm Company, Inc., Hale Kai Oceanfront Condominiums, Hawaiian Ocean Promotions, Ken Johnston, Kwilts 'n Koa, Lahaina Divers, McCann-Erickson, Momi Cazimero, Na `Aina Kai Botanical Gardens, Paniolo Adventures, Specialized Marketing Services, Tropical Vacation Cottage, and Turtle Bay Resort
For more information on membership or to submit articles for Kahe Wale, contact Scarlett Godinez at sgodinez@hvcb.org
We welcome your suggestions or comments on how to improve this communications vehicle, and encourage you to forward your thoughts to us at membership@hvcb.org.
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