From the Director

Hauoli Makahiki Hou and Happy 2004!  With each new year, we make every effort to enhance our visitors' experience to our beautiful islands.  Through Membership, you have shown your commitment to Hawaii's visitor industry and we value your contribution.

With many new developments facing our industry, we want to insure you, our Ohana Network receive the information necessary to help welcome visitors to Hawaii.

Next month, we will launch our new Marketing Partners website on gohawaii.com to enhance the flow of communication between us.  Unlike our Consumer site, which assists in your marketing to visitors, this site focuses specifically on our Members and anyone who is interested in becoming a member. Look for the following information in the upcoming months:

HVCB and Island Chapter Events

• Online Membership Directory

• FAQ section

• Marketing Calendars (logins where applicable)

• Partner Online Portal Enhancements

• Current and Archived editions of Kahe Wale and Tourism Industry Update

• New Services and Programs

We welcome any suggestions for our new Marketing Partners site as we will be updating and adding more information throughout the year.  Send any suggestions to membership@hvcb.org.  We look forward to hearing from you! 

Pupukahi I Holomua "Unite in order to progress"

Gina Salvador

HVCB, Director Membership

Inside this Month's Issue

		Domestic Air Seats to Hawai'i Reach Record High in 2003; Momentum to Continue Into 2004

Join Hawai'i Tourism Europe at the World's Largest Tourism Fair ITB Berlin

2004 Online Convention Calendar

Island Chapters Update

Check out the latest news from the, Kauai Visitors Bureau, Big Island Visitors Bureau, Maui Visitors Bureau & Molokai Visitors Association!

E-Membership Minute

Learn How to Update Your Web site All By Yourself!

Here's What Members Have to Say

Aloha & Welcome to the HVCB Ohana

Mahalo For Your Continued Support & Participation

Domestic Air Seats to Hawai'i Reach Record High in 2003; Momentum to Continue Into 2004
 

Air carriers have added more than 490,000 new scheduled non-stop domestic air seats to Hawaii in 2003, reaching an estimated record high of 5,951,644 total seats, according to an HVCB analysis of Official Airlines Guides flight schedules.  Air seats from the U.S. mainland to Hawaii will surpass last year's levels by 9.0 percent, and eclipse the previous record high seen in 2000 by 4.6 percent.  This performance will boost total nonstop air seats to the Islands to 8.6 million, 3.7 percent above 2002 levels.  The trend in increasing domestic air seats is projected to continue into 2004 - OAG schedules as of December 2003 show a first quarter 2004 increase of 14.3 percent, and a second quarter 2004 increase of 10.4 percent (resulting in a 12.3 percent rise in domestic capacity for the first half of 2004).

Detailed air seats data is available on Market Trends Online: http://www.gohawaii.com/exec/109925

For more information, contact the Market Trends department at: (808) 923-1811

Join Hawai'i Tourism Europe at the World's Largest Tourism Fair ITB Berlin
 

The world's largest tourism fair ITB Berlin will take place on March 12 - 16, 2004. Last year, ITB attracted nearly 130,000 visitors and proved again to be the top market place for the entire tourism industry. Daily opening hours are 10am - 6pm, with March 15 -16 reserved for trade representatives only. Additional information is available on www.itb-berlin.com. 

Hawaii Tourism Europe will be present at ITB with a 35sqm booth within the See America Pavilion, trade access only. There'll be meeting facilities for use of all registered partners, for the promotion of Hawaii. The Island Chapters of Oahu, Maui, Big Island and Kauai will be present at the booth.

The partner participation fee is $2000 per co-exhibitor. The fee covers entrance to the fair, name badges, light refreshments, and snacks. Participation is limited to one representative per company. Deadline for registration is January 27, 2004.

For further information and registration, please contact Silvia Bisle, The Mangum Group, Tel. +49 89 23662197, Fax +49 89 23662199 or email s.bisle@mangum.de

2004 Online Convention Calendar

The HVCB's Online Convention Calendar is available to all Convention level members.  The calendar is available online and lists definite meetings and incentive programs generated by our Corporate Meetings & Incentives (CMI) team.  As HVCB no longer produces the annual Convention Bulletin printed version, a login and password is sent to each Convention Level member for online access. 

The CMI bookings are updated monthly to reflect future meetings and incentive programs coming to Hawaii and will provide meeting dates, venues, number of delegates, as well as contact information provided by meeting planners (Note: the convention calendar only reflects bookings that have been approved to be listed by the client).

For further information about the CMI department, please contact Mike Murray, Director of Sales at (808) 924-0253 or via email at: mmurray@hvcb.org.

To find out how to add the CMI Convention Calendar to your membership program, email membership@hvcb.org.

The Kauai Visitors Bureau Welcomes Marion Morita into the Ohana

Please join me in welcoming our new KVB Receptionist, Marion Morita who began as a temporary employee for KVB and has now joined our staff as a full-time employee.

Fond "Aloha" to Jory Mata, KVB's Sales Coordinator who has moved to Oahu to accept a new position.  We wish Jory well in her new endeavors.  KVB will be announcing a replacement for Jory shortly.

For anyone who could not make the KVB Annual Luncheon on December 11th, you can download the KVB media schedule and the KVB public relations campaign by  clicking on http://www.hvcb.org/membership/kahewale/0104/kvbmedia.htm.

Here's to a great 2004!  Happy New Year!

Sue Kanoho

KVB Executive Director

For more information on the Kauai Visitors Bureau please visit: http://www.kauaivisitorsbureau.com or call (808) 245-3971.

 

Hawaii's Big Island Call To America Program Big Success

Early in 2003, worldwide turmoil with the War in Iraq, SARS fears and continued post 9/11 recovery threatened Hawaii's travel industry. It was against this backdrop that the Big Island Visitors Bureau (BIVB) set in motion its Call to America public relations initiative.

The Call to America program was designed to garner destination editorial coverage across the nation for Hawaii's Big Island. Launched in March, Call to America became BIVB's largest-ever public relations initiative. Call to America targeted travel journalists from all 50 states with this offer: travel to Hawaii's Big Island; spend a week experiencing the destination, then produce editorial coverage.

The Call to America program value is estimated at $916,000 with impressions at just under 14 million readers. Writers that visited Hawaii's Big Island have represented a diverse cross-section of publications.  Because of the overwhelming success of Call to America, we'll be launching another major public relations initiative in

2004 focusing on the Big Island's Top Ten States.

For more information on BIVB please visit: www.bigisland.org or call (808) 886-1655.

BIVB Off And Running For 2004

With not a moment to waste, BIVB will be hitting the road early in January and will continue non-stop for the first quarter of 2004. Vivian Landrum and Laura Aquino will begin BIVB media blitzes as they travel to New York to host media functions and make media calls January 19 - 23, then off to Texas and Colorado February 23 - 27, then ending with San Francisco and surrounding areas March 15 - 19. Anyone interested in joining them, please contact Vivian at 886-1655 or vlandrum@hvcb.org

Eric Dutro, our "road warrior," will begin his Hawaii's Big Island Showcase series in Seattle, Tacoma, and Portland on January 27 - 29. This follows a stop at Expedia in Tacoma on January 26 as Eric visits with these call center agents to educate them on Hawaii's Big Island. February finds Eric on both mainland coasts as he participates in the L.A. Times Travel Show February 7 - 8, and then hits the Big Apple for the New York Times Travel Show Feb. 27 - 29. Perhaps Eric can warm up in March at the Arizona Aloha Festival held in Phoenix March 20 - 21.

For more information contact BIVB and ask for Eric at (808) 886-1655 or via e-mail at: edutro@hvcb.org.

 

The Maui Visitors Bureau Welcomes the 2004 Hula Bowl

MVB welcomes the 58th annual Hula Bowl in Hawaii on Saturday, January 17, 2004!  NFL hopefuls from the US and Japan be playing in front of a crowd of over 2 million TV viewers.  In conjunction with the NFL, and ESPN to name a few, the Hula Bowl Maui organization invites all of you to scout the up-and-coming NFL hopefuls during Hula Bowl Week starting January 10th!

For more information, call (808) 874-9500 or order tickets online at: http://www.hulabowlmaui.com.

Four PGA Greats Tee Up for Wendy's Senior Skins Game

Trevino, Palmer, Watson and Nicklaus...

On January 31st, 2004 the Wailea Resort on Maui will host 4 of the greatest PGA players of all time! Always exciting Lee Trevino will be defending his 2003 title against the Golden Bear, Arnie, and the 2003 British Open winner, Tom Watson.  Don't miss this opportunity!

For more information call MVB at (808) 244-3530 or visit the Wendy's Senior Skins Game official website at:

http://seniorskinswailea.com

Molokai Prepares for the 22nd Annual Makahiki Festival

Molokai No Ka Oi!  Join in on the Makahiki Festival on January 31^st, 2004.  Held at the Mitchell Pauole Community Center from 7:30am to 4:30pm, take time out to celebrate the Hawaiian lifestyle through fishing, hula, Hawaiian music and the Makahiki games. 

For more information please contact Louise Bush at (808) 553-3673, or the Molokai Visitors Association at (808) 553-3876.

E-Membership Minute
 

You and I are going to start a revolution.  I'm going to show you how you can update your own Web site. And it's going to be almost as easy as word processing.

We're going to use a new software I tested (and am now using!) called "Macromedia Contribute2". It feels like a Web browser. All you do is pull up the Web page you want to edit, click a button, and Voila! Just like that, you can easily change text and graphics. Click another button, and the online Web page is updated.

What makes Contribute2 so amazing is that it requires virtually no technical expertise. If you consider yourself a pretty good Microsoft Office user, you'll have no problem. And there's nothing to setup, either. All you need to know is how to get at your Web site's "back end" and your ISP can provide you with that.

Does this mean you don't need Web designers? No. You still need to hire people who have a proven background in graphic design and layout. But one thing's for sure, once that Web page has been designed and published, you can take over with Contribute2, for sure.

What's the catch? Not too much. Contribute2 only costs $99.  The only thing it can't update is Web sites that are "dynamic", meaning they are built from databases. Your Web designer can let you know if your site is dynamic or not.

For 90% of us who have regular Web sites, Contribute2 is a dream come true. You don't have to wait for small changes to be made, and you don't have to pay a high hourly fee for what amounts to word processing.

I've published a complete online demonstration, complete with videos for you to review. And it's at: http://search.gohawaii.com/kw/poes/

If for whatever reason you can't get at the video, trust me: go download a free 30 day evaluation of Contribute2 and you'll be amazed at what you can do.

Let us know what you think!

Peter Kay on behalf of the

Hawai'i Visitors and Convention Bureau

poes@cybercominc.com

Here's What Members Have to Say

Hale Malu Guesthouse is our home in Kalae and it is located in the cooler uplands on Moloka'i, near the Kalaupapa Lookout. We have stunning ocean views over the Westside and the Mo'omomi ocean cliffs. Our one bedroom with double beds, shares one bathroom and our unique round one room cottage includes a shower. 

The cottage sits high up on stone pillars and has a lanai. We call it the "the lookout". Our guests have full use of our kitchen, a living room and screened lanai. We offer a $30.00 per room rate and a $50.00 rate for the cottage to HVCB members as an introduction.

We would love to show you our natural area and laid-back, friendly community, please call Richard or Ilima at (808) 567-9136 to make reservations.

Hawai'i Meetings & Events magazine is distributed to a selected list of markets and can boost your group business.

The magazine is published by Tiger Oak Publications, publisher and producer of targeted national and regional magazines including Seattle Magazine, Seattle Bride, Northwest Home & Garden, Northwest Meetings & Events, and Minnesota Meetings & Events, Minnesota Bride and Minnesota Family Guide and more.

This publication is produced by a team of veterans of Hawaii's travel and tourism scene. Editor Cheryl Chee Tsutsumi and Special Projects Manager Lynn Cook are well-known authors and travel writers with decades of books and articles to their credit. Publisher John Antal has been active in Hawai'i's visitor industry for over 20 years.

For more information please contact John Antal at:

(808)396-5522.

Yoga Hawaii in Honolulu is home to yogins and yoginis in all walks of life, and with many levels of fitness.

We teach several styles of hatha yoga, from vigorous Ashtanga to gentle Kripalu Yoga, most of which utilize deep, rhythmic breathing (ujjayi) to create an inner calm and heightened awareness. The results are a sense of peace and deep relaxation, which flow over into everyday life.

You don't have to be flexible to begin a yoga practice; you can start wherever you are. Soon you will notice your body unfolding, gaining more tone and flexibility, stamina and strength. Come enjoy a free yoga class at Yoga Hawaii and start the New Year right! Just mention you are an HVCB member. Offer valid until 2/15/04.

For more information, please check our class schedule online at http://yoga-hawaii.com or call (808) 739-YOGA. 

Aloha & Welcome to the HVCB Ohana

Members who have joined in December 2003:

Aloha Beach House - Molokai on the Beach, Beach and Golf Condo, Conde Nast Traveler, Haleakala Ranch Company, Hawaii Meetings & Events Magazine, Hawaii Travel Service Online, Hawaiian Style Magazine, Kula View Bed and Breakfast, Outburst Sound, Pu'u Wa'awa'a Ranch, LLC, World Class Travel Inc.

Mahalo For Your Continued Support & Participation

Members who have renewed in December 2003:
Member Since1961-1997
#1 #1 Aloha, A Kailua Beach Vacation Accommodations, A. D. Furtado Properties Trust, Adecco, Affordable Hawaii at Pomaika'i (Lucky) Farm B&B, BookHawaiiHotels.com, Commercial Sheetmetal Co., Inc., CyberCom, Dive Kauai Scuba Center, Dreams Come True, Garden Island Properties & Vacation Rentals, Gordon Biersch Brewery Restaurant, Hale Kipa Golf Course Home, Harper Car & Truck Rentals Of Hawaii, Hawaii Prince Hotel Waikiki and Golf Club, Hawaiian Corporate Games & Events, JCB Intl. Credit Card Co., Ltd., Kaluakoi Villas, Kauai Condos-Poipu Kai, Kelly Services, Kilohana, Kona Charter Skippers Assn. Inc., Maui Prince Hotel, Makena Resort, Network Media, Ocean Resort Hotel Waikiki, Outfitters Kauai, Polynesian Adventure Tours, Inc., R M A Sales Co., Inc. ,Renaissance Wailea Beach Resort, Sansora International, Sea Quest Rafting & Snorkeling Adventure, Security Armored Car & Courier, SMS Research, Star Super Markets, Ltd., Tauck World Discovery, The Travelmart, Inc., Travelocity, UH College of Arts and Humanities, Universal Skytours, Wai Ola Vacation Paradise, Y. Fukunaga Products,Ltd.

Member Since1998-2003
A A'ala Aloha Maui Destiny Weddings, Action Sportfishing on Start Me Up, Aldridge Associates, Aqua Bamboo, Butterfly Kisses, Carey Limousines of Hawaii, Cedar Street Galleries, Charley's Taxi & Tours, Cliff's Edge, Cottage 1A - Kaluakoi Molokai Hawaii, Dave and Busters, Deep Blue Fishing Charters, Destinations In Paradise, Discover Hidden Hawaii Tours Guide.net, Hawaiian Walkways, Inc., HotelOnSale.com, Indigo Eurasian Cuisine Restaurant, Ivy's Place, Kona Brewing Company, Mako Tour, Maui Eco-Adventures, Maui Eco-Adventures, Maui Oceanfront Inn, MauiActive.com, Molokai Weddings, Moose McGillycuddy's, North Shore Catamaran Charters, Pana'ewa Zoo, Pleasant Holidays Hawaiian Vacations, Roy's Restaurant Hawaii Kai, Tropic Travels, Tropical Vacation Cottage, TryKauai.com, Ulalena, University of Hawai'i - College of Business Administration, Warren & Annabelle's, Wedding Emporium - Matzki, Wish Communication

Are we missing anyone? If you know someone who might want to be added to our mailing list, please email the information to membership@hvcb.org.

We welcome your suggestions or comments on how to improve this communications vehicle, and if you would like to submit articles for Kahe Wale, please contact Jerry Ishibashi at jishibashi@hvcb.org.