From The Director

Life Style/Life Stages seeks info about your business.

If you've logged in to the Partner Online Portal lately, you may have noticed something new specifically the Life Style/Life Stages section.  This is your chance to tell us which of the supplied category choices best fits your business. Choices include:

Beach & Watersports - Fun-filled activities near or in our beautiful Pacific Ocean.

Culture & History - Culture from ancient Hawaiian traditions of language, hula, and healing, to pertinent historic sites, memorials, and museums.

Families - Services for the family traveler.

Golf - Golf courses and golf services in the 50th state.

Rejuvenation & Wellness - Information on rejuvenating their mind, body, and soul.

Outdoor Adventure - Information for "adventurous" consumers about activities in the air, or on land.

Weddings & Honeymoons - Information for consumers planning a romantic wedding or honeymoon in our islands.

Contact the Membership department at (808) 924-0230 or members1@hvcb.org if you've forgotten your Online Portal login information, or to have a login and password assigned.

Gina Salvador

HVCB, Director Membership

Inside this Month's Issue

		Market Trends: Domestic Air Seats to Hawai'i Recover Quickly in 2002

E Membership Minute

Why should you post a company photo on gohawaii.com? Actually, the better question is, why wouldn't you post a company photo on gohawaii.com?  

Developing International Markets: 2003 Marketing Events Calendar now available

The 2003 Marketing Events Calendar for the Developing International Markets Division is now available!  You should receive it via email or fax within the next few weeks, but if you do not, please feel free to contact Event Coordinators, Michele Lee at 808-924-0240, mlee@hvcb.org or Daniel Chun at 808-924-0251, dchun@hvcb.org to request one!

Germany's Madame Magazine visits Hawai'i

HVCB produces a 10-day fam trip for travel editor of top German fashion magazine. New business from high-end European market? Stay tuned.

2003 Keep It Hawai'i Awards Luncheon

12th Annual Keep It Hawai'i Awards Program presents its coveted Kahilis on Thursday, April 3rd  at a luncheon at the Hawaii Prince Hotel Waikiki. 

Hawaii Value Passport Going to Press Soon

If you have not yet updated your listing in the HVCB Hawaii Value Passport, you still have time.

Here's What Members Have to Say

Waikiki BID Aloha Patrol Officers - A New Look For The New Year

Your feedback is important to us!

What do you think of the electronic version of the Kahe Wale newsletter?

Aloha & Welcome to the HVCB Ohana

Mahalo for your continued support & participation

Market Trends: Domestic Air Seats to Hawai'i Recover Quickly in 2002

Market Trends: Western U.S. kept the planes coming in 2002 and then some.  Airlines flew nearly 5.5 million seats on scheduled, nonstop domestic flights to Hawai'i in 2002, surpassing 2001 levels by 3.8 percent.  Despite nationwide air seat capacity being cut by 4.4 percent in 2002, domestic seat capacity to Hawai'i surpassed 2001 levels by June 2002, and exceeded 2000 levels for most of the second half of the year (July, August, November and December).  This phenomenal growth was fueled mainly by increases in nonstop capacity from the U.S. West (points west of the Rockies), which made up 85 percent of all domestic capacity to Hawai'i.  Because American travelers opted to travel to destinations closer-to-home in the wake of the September 11 attacks, nonstop seats from the U.S. East to Hawai'i recovered at a much slower pace than capacity from the U.S. West.

For more detailed air seat capacity statistics, visit Market Trends Online at www.hvcb.org/trends. To request a user name and password to access Market Trends Online and/or to sign up to receive HVCB Tourism Industry Update each week via e-mail, contact HVCB Membership Department at membership@hvcb.org.

E Membership Minute

Are you making the most of your membership benefits by posting a company photograph on gohawaii.com?  Many members didn't even know they could! Others didn't know exactly how to do it while some didn't really understand why they should post a photo in the first place.  The folks at the HVCB took all of this into account and we've created a great solution for you.

As previously announced, we're very proud to announce our first monthly installment of the Partner Online Education Series (POES).  This inaugural month will give you a complete mini-course on how and why you should update your photo on gohawaii.com.  The content is cutting-edge stuff complete with streaming video demonstrations and it works great with high-speed connections. You can also download the content to your computer and play it any time. Tune in right now and check it out. We hope you like it!

Just go to http://search.gohawaii.com/kw/poes and fire up the presentation.

Every month we'll present a different topic relevant to online electronic marketing. We're excited about this official launch and will make the most of today's new media communication technologies to keep Hawaii's visitor industry ahead of the pack.

Let us know what you think!

Peter Kay

peter@cybercominc.com

Germany's Madame Magazine visits Hawai'i

After much discussion between HVCB-Germany and the editors of Madame Magazine, Travel Editor Christine von Pahlen extended her scheduled Australia visit to include a week and a half of research in Hawai'i.  Madame is an upscale, glossy ladies magazine that targets high-income readership and represents a very good exposure opportunity for Hawai'i in the high-end European market.

In cooperation with the OVB, KVB, and BIVB, the Developing International Markets Division produced a 10-day trip for Ms. von Pahlen that focused on the history, art, shopping and fashion on O'ahu, the scenic beauty of the Na Pali Coast and Hanalei on Kaua'i, and the culture, lifestyle, and Hawai'i Volcanoes National Park on the Big Island.  With major sponsorship from the Sheraton Moana Surfrider Hotel, Kahala Mandarin Oriental Hawai'i, Hyatt Regency Kaua'i Resort & Spa, Historic Shipman House, Palms Cliff House B&B, and the Fairmont Orchid, Hawai'i, Ms. von Pahlen left Hawai'i with a very different perception of what our islands have to offer.  During her stay, she was treated to a visit to Shangri La (the Hawai'i estate of the late Doris Duke), a dinner hosted by Chef Glenn Chu at Indigo Eurasian Cuisine. Trolley passes were provided by Asian Pacific Advisors, shopping at Hilo Hattie and a sunset cruise along the Na Pali Coast by Holo Holo Charters.  Aloha Airlines, Budget and Alamo Rent-A-Car provided discounted rates for her inter-island airfare and rental cars.

A very special thanks to Hugh O'Reilley of FX Group, who offered his time and valuable insight in helping to ensure that the trip would be of great value to both Ms. von Pahlen and Hawai'i.

For more information, please contact Daniel Chun, Event Coordinator at 808-924-0251 or dchun@hvcb.org.  Mahalo for all your support!

2003 Keep It Hawai'i Awards Luncheon

This year's entries have been submitted and the judging process has begun for the 12th Annual Keep It Hawai'i Awards Program. Kahili recipients will be announced Thursday, April 3rd  at a luncheon at the Hawaii Prince Hotel Waikiki. Kumu Hula Blaine Kamalani Kia will provide the luncheon entertainment.

A reservation form and detailed information regarding the luncheon is available on-line at search.gohawaii.com/keepithawaii.  A printed reservation form and payment should be mailed to The Schiller Agency, 233 Merchant St., Suite 200, Honolulu, Hawaii, 96813 by Friday, March 21st. No phone reservations will be taken. For further information, contact Martin Schiller at: mds@tsg-hawaii.com  or call (808) 539-5720.

Please join the Hawai'i Visitors and Convention Bureau as we present the prestigious 2003 Kahili Awards to all those that keep Hawai'i, Hawai'i.

Hawaii Value Passport Going to Press Soon

If you have not yet updated your listing in the HVCB Hawaii Value Passport, you still have time.  This handy, pocket-sized guide is distributed by Hawai'i Destination Specialist travel agents to their Hawai'i-bound clients prior to their arrival, and features a listing of discounts and added-value promotions offered by participating activity, dining, golf and retail partners. 

Updates can be made via our Partner Online Portal or returned to us via fax until Wednesday, March 12.  Contact the Membership department at (808) 924-0230 or members1@hvcb.org to receive the listing form, or if you've forgotten your Online Portal login information.

Here's What Members Have to Say:

Tour Talk - Hawaii Nei is the newest company to enter Hawaii's tourism market. 

Our premier product, Tour Talk - Oahu, is the first in an island-wide series of self-guided and self-paced audio driving tours featuring not only contemporary site information, but cultural segments based on "7 of the Core Concepts of Living Aloha." Tour Talk - Oahu takes the listener in and out of ancient Hawaii, sharing cultural and life fundamentals born of ancient times.  It's the perfect cultural edu-tour for families, individuals, or FITS.  Visit our website at www.tourtalkhawaii.com.  Mention Kahe Wale and receive 15% HVCB member discount off the retail price of $24.95 for the month of March.

A little slice of heaven right here in paradise.

Rainbow Plantation is a macadamia and coffee plantation with many varieties of native plants and flowers.  Rest in the hammocks, listen to sounds of birds and wild life.  Visit the Temple of Mother Nature for yoga and meditation.  Near Kealakekua Bay.  Swim with the dolphins and sea turtles.  Kayak/snorkeling rental.  Free one day use of kayak with minimum stay of 4 nights.  Located near beaches, shopping, dining and theatre.  Units have private baths/entrances, TVs, refrigerators.  Jungle kitchen/barbeque is available to our guests.  Enjoy all the macadamia nuts you can eat.  Tropical breakfast with ocean view. Wir sprechen Deutsch, on parle francaise.

For reservations, please call (808) 323-2393.

Waikiki BID Aloha Patrol Officers - A New Look For The New Year

The Waikiki Business Improvement District Association's Aloha Patrol Officers have a new look and enhanced services for 2003.

As you may already know, the Waikiki Business Improvement District Association (WBIDA) is a nonprofit corporation dedicating to creating a clean, safe, vibrant resort destination area attractive and welcoming to both visitors and residents.  To enhance the pedestrian experience, Aloha Patrol Officers (APOs) act as "sidewalk ambassadors" providing information, directions and assistance to all who visit, work and live in Waikiki.

We ask that you inform your guests, customers, and employees that the APOs are available to assist them whenever they are "out and about" Waikiki. 

Please visit the WBIDA website at www.waikikibid.org  for the information release and flier.

If you have any questions, contact the WBIDA office at (808) 923-9243 or mail@waikikibid.org.

Your feedback is important to us!

What do you think of the electronic version of the Kahe Wale newsletter?  We'd like to hear your comments regarding the new format and design.  This is also your chance to let us know what kinds of topics you'd like to see covered in future issues.

Your suggestions are always welcome as we strive to provide you with information that's valuable and relevant to your business.

Questions, comments, concerns and suggestions about Kahe Wale can be directed to membership@hvcb.org.

Aloha & Welcome to the HVCB Ohana

*Members who have joined in February 2003

A Special Moment Photography & Video, Activities & Attractions Association of Hawaii (A3H), Aston Waikiki Joy Hotel, Carson's Kapoho Oceanfront Cottage, Free Spirit, Hana Hou Maui, Hawaii Exchange Center, HawaiianWeddingShop.com, HMV Tours, Isle Nine Specialty Food, Kapukahehu Beach House, Kaua'i Island Utility Cooperative , Kauai South Shore Adventures LLC. , Li'hi Ali'i Travel, Long Ears Coffee Company, Molokai Rent A Car Corp., Pacific Coast Kayak LLC, Polynesian Promotions, Resort Quest Kauai, Soleil Travel, Ula Ula Hale, and Zento Magazine.

Mahalo for your continued support & participation

*Members who have renewed in February 2003

Member Since 1961-1985

Big Save, Inc., E. A. Knudsen Trust, Fuji Photo Film Hawaii, Inc., Gary's Service, Inc., Hawaii Electric Light Company (Big Island), Jas. W. Glover, Ltd., Kaua'i Island Utility Cooperative, King Food Service, Inc. , Kintetsu International Hawaii Co. , Kona Village Resort Hotel , Lae nani Resort , Ohana East, Ohana Maile Sky Court , Ohana Reef Lanai, Ohana Reef Towers , Ohana Royal Islander, Ohana Waikiki Malia , Ohana Waikiki Surf, Ohana Waikiki Surf East , Ohana Waikiki Tower , Ohana Waikiki Village , Ohana Waikiki West, Outrigger Islander Waikiki, Outrigger Reef on the Beach , Outrigger Waikiki on the Beach, PHF Hawaii, Inc., Royal Hawaiian Hotel, Royal Hawaiian Shopping Center, Sheraton Moana Surfrider, Sheraton Princess Kaiulani Hotel, Sheraton Waikiki Hotel, Sprint Hawaii , U. Okada & Company, Ltd., Waikoloa Beach Marriott, an Outrigger Resort, and Westaff of Hawaii.

Member Since 1986-1997

Affordable Accommodations, Akamai Bed & Breakfast, Aloha Express Tours & Travel, Inc , Aloha Picture This Photographics, Apple Vacations , Bali Hai Weddings , Carson's Volcano Cottage, D & J Specialties Inc., Employers Options , Enchanting Floral Garden Of Kula, Grand Wailea Resort Hotel & Spa , Island Incentives , Kahala Mandarin Oriental Hawaii , Kahana Sunset - A Premier Resort, Kauai Vacation Rentals & Real Estate, Kika Matsumoto, Kona Hawaii Vacation Rentals, Lani-Keha Bed & Breakfast , Lee Takamiya, Lokelani Vacation Condominiums, Mutual Publishing , Notorious Sportsfishing , Ohana Surf, Paradise Cruise, Ltd. , Poipu Kapili, Roberts Hawaii, Sheraton Molokai Lodge & Beach Village, The Mountain Apple Company, Inc., Twogood Kayaks Hawaii , Volcano Places, and Waikiki Beachcomber Hotel.

Member Since 1998-2002

1st Hawaii Weddings.net, AA Aloha Cars-R-Us, AAA Washington/Inland, Aloha Condos, Aloha Destinations Vacations, Anini Beach Cottages, Aqua Bamboo , Aston At Poipu Kai, Carey Limousines of Hawaii, Cruzin Hawaii Motorcycle Rentals, Custom Marketing Group, Discover Hidden Hawaii Tours, Gourmet Foods Hawaii, Green Acres Cottages, Haiku Lani Maui Vacation Rental Cottage , Koolau Golf Club, Luana Limousine , Maui Tours & Transportation , Mauna Kea Summit Adventures , Morton's of Chicago , Mr. Maui Travel Services, New World Travel, Ocean Sports Waikoloa , Oceanic Cable , Pacific Wings , Poipu Bay Golf Course , Promotions in Paradise, Publicitas North America, RevaComm, Royal Hawaiian Leis , Seaview Suite , Speak, Inc. , Tonga Trading Company, Ltd. , Tropical Villa Vacations, Vacationcare International, Wavecrest Special , Wedding In Paradise , Wild Side Specialty Tours , and Xerox Hawaii.

For more information on membership or to submit articles for Kahe Wale, contact Scarlett Godinez at sgodinez@hvcb.org

We welcome your suggestions or comments on how to improve this communications vehicle, and encourage you to forward your thoughts to us at membership@hvcb.org.

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