From the Director

Aloha HVCB 'Ohana,

What's the Partner Online Portal?

How do I add a photo to my gohawaii.com listing? 

What is the Romance Lead Generation Service? 

How do I get an extra link?

How do I add convention level service to my membership?

The answers to these questions and more are found on our new Membership website - hvcb.org/membership

This site features information for both members and interested businesses alike.  Members can learn more about added-value services to enhance their existing membership, review their current membership benefits, and discover new marketing opportunities.

Members will soon be able to refer their friends, vendors, and business partners to an online venue prior to being contacted by a membership representative.  Businesses that are interested in partnering with the Bureau will be able to review various membership packages and download a membership application.

The new HVCB Membership website is aimed at improving the flow of communication between HVCB, its members, and future marketing partners.

Visit hvcb.org/membership today!

Pupukahi I Holomua - "Unite in order to progress"

Warm Aloha,

Gina Salvador

Director, Membership

Inside this Month's Issue

		Hawaii Launches Hawaii Arts Season

Hawaii's Global Appeal for Meetings Showcased Same-Day Promotions in Northern California and Australia

HVCB's Corporate Meetings and Incentives (CMI) division marketed Hawaii as a premier meeting destination at both the 16th Annual Northern California Chapter of Meeting Professionals International's (NCCMPI) Trade Show and the 12^th Annaul Asia Pacific Incentives and Meetings Expo (AIME).

Island Chapters Update

Check out the latest news from the Oahu Visitors Bureau, Big Island Visitors Bureau, Kauai Visitors Bureau, and Maui Visitors Bureau!
 

Hawaii Tourism Europe Update

Check out the latest news and promotions from Hawaii Tourism Europe

Here's What Members Have to Say

Aloha & Welcome to the HVCB Ohana

Mahalo For Your Continued Support & Participation

Hawaii Launches Hawaii Arts Season 

The Hawaii Tourism Authority (HTA), working with several cultural and arts organizations and HVCB, launched the first Hawaii Arts Season 2004 on February 27, 2004.  The season runs through May 2, 2004. 

The Hawaii Arts Season is a marketing initiative to promote and heighten awareness of the state's arts organizations and events among potential visitors to the state and to help bring visitors to Hawaii during a traditionally slower period of the year.  The program will highlight cultural and arts events statewide, and will be promoted in the North America and Japan markets.  For more detailed program information, visit: http://www.gohawaii.com/exec/103106/3564

Research by the Travel Industry Association of America (TIA) has shown that U.S. historic/cultural travelers spend over 36 percent more on their vacations, and stay nearly 27 percent longer than the average U.S. traveler.

To access Market Trends Online, visit: http://www.gohawaii.com/exec/109925

For more information please call HVCB Market Trends at (808) 923-1811.

Hawaii's Global Appeal for Meetings Showcased with Same-Day Promotions in Northern California and Australia

The Hawaii Visitors and Convention Bureau (HVCB) stretched its marketing of Hawaii as a meetings destination to both sides of the Pacific, conducting simultaneous promotions in Northern California and Australia.

HVCB, along with 12 travel companies, marketed Hawaii at the 16th Annual Northern California Chapter of Meeting Professionals International's (NCCMPI) Trade Show, February 18, at the Santa Clara Convention Center.

"We're communicating Hawaii's meeting assets and promoting the business sectors that are consistent with the state's core competencies, especially in the area of technology," said Michael Murray, CMP, CMM, CASE, director of sales for HVCB's Corporate Meetings and Incentives (CMI) division.

At the same time - 8,000 miles away - HVCB marketed Hawaii's meetings benefits to international corporations and groups in Australia at the 12th Asia Pacific Incentives and Meetings Expo (AIME).

AIME 2004 is one of the largest business event exhibitions for meetings in the Asia-Pacific region, attracting corporations and meeting planners from throughout the Pacific Rim and Southeast Asia. This year's convention attracted a record 750 exhibitors from 40 countries and more than 2,600 trade buyers from around the world. AIME organizers estimate the event generated $800 million worth of meetings business.

HVCB has promoted Hawaii at AIME for several years, establishing a presence for Hawaii and attracting meetings from the region.

Please click here for the complete press release in PDF format.

For information about holding meetings in Hawaii, the Islands of Aloha, visit

HVCB's Web site at http://www.meethawaii.com or call the CMI division at 1-888-424-2924.

The Oahu Visitors Bureau Continues to Create Global Marketing Opportunities for Oahu

The Oahu Visitors Bureau continues to implement 2004 marketing strategies and programs and create new opportunities to globally market the Island of Oahu.

Following are articles featured in the Oahu Visitors Bureau March Issue of the Kahe Wale Newsletter:

 

The North America Sales Team Pushes Forward with 2004 Marketing and Sales Activities

OVB In Full Swing Working on Recent Movie Promotions

West Coast Media Blitz Creates Leads for 2004

OVB's Japan Team Active in First Quarter of 2004

International Activities

Summary of Upcoming OVB Activities

For a complete version of the Oahu Visitors Bureau Member Newsletter please visit:

http://www.visit-oahu.com/kw/kw_oahu_0304.htm

Please visit OVB online at http://www.visit-oahu.com or call (808) 524-0722.

BIVB Continues to Take Our Message on the Road

Road Warrior Eric Dutro continues to pound the pavement, taking our Hawaii's Big Island message to the West and East Coasts.  His first stop was the LA Times Travel Show in Long Beach California, February 7-8.  The LA Times people reported there were over 12,500 consumers and 882 travel agents that attended the two-day event. BIVB was joined by Hilton Waikoloa Village, Kona Beach House, Hawaii Naniloa Resort, and the Mauna Kea Resort. 

Eric then went east where he represented BIVB at the New York Times Travel Show, February 27-29.  BIVB partnered with the Hilton Waikoloa Village and Dolphin Quest Hawaii at this event and had a successful showing. March will send Eric to sunny, Phoenix, AZ where he will participate in the Arizona ASTA tradeshow on March 27.

In addition, the PR team visited Dallas, Houston and Denver February 23 - 27, once again seeking destination editorial coverage. Media luncheons in each city and individual media calls were made, including visits with the Dallas Morning News, The Meeting Professional, Houston Chronicle, Family Life, Joy of Travel, Senior Wire News Service and several prominent freelance writers.  The BIVB team which is headed to San Francisco March 15 - 19, along with the Hilton Waikoloa Village, will host a media luncheon and meet with individual media in the surrounding Bay area. 

Great job Eric and mahalo to all our participating members.

Anyone wishing to join BIVB in San Francisco please contact Vivian Landrum at vlandrum@hvcb.org.

For more information please visit BIVB online at http://bigisland.org or call (808) 961-5797.

KVB PR Colleagues Meeting - March 30, 2004

Those wishing to hear an update on the Kauai Visitors Bureau (KVB)

Public Relations program for CY 2004 are invited to attend the Annual PR Colleagues Update on March 29, 2004 at 1:30 p.m. to 3:30 p.m at the Radisson Kaua'i Beach Resort.  To sign up, please contact Emele Cox at McNeil Wilson Communications at (808) 539-3440 or via email at emele@mcneilwilson.com.

For more information please visit KVB at http://www.kauaivisitorsbureau.com or call (808) 245-3971.

Kauai Pin Available for Order 

In my many travels, I have noticed that some destinations give a pin as a gift and reminder of their visit.  I asked the award-winning team of Tsunami Marketing to create a design for a pin that Kauai could give away that represented our island.  Tsunami Marketing came up with a circular pin that has a "Circle of Life" meaning for Kauai. Rather than try and find just one image that represents the island, the KVB Board of

Directors felt the "Circle of Life" concept tells a better story about Kauai. Click here to see the pin design and read the meaning of the images on the pin:  www.kauaidiscovery.com/kauaipin

If you are interested in placing an order for the Kauai pin, please fill out the form located

at the web address above (or contact the KVB office for the order form).  The deadline

to place an order for the pin is Friday, March 26, 2004.

Sue Kanoho
Executive Director
Kauai Visitors Bureau

Destination Maui Nui Invades California

Eighteen members from the island of Maui joined MVB in doing travel agent seminars in San Francisco, San Jose, San Diego, Universal City, Irvine, San Bernadino, Bakersfield, and Fresno.  A total of 669 agents and 22 wholesalers attended the events and seminars.  Event highlights included a tradeshow, power point presentations, videos, roundtable discussions, buffet dinners, and a performance by Kumu hula Hokulani Padilla-Holt and her halau.  The next Destination Maui will be invading the Midwest March 8-18, 2004.

For more information please contact Chris Kaiaokamalie, Sales Manager, Maui Visitors Bureau at

(808) 244-3530, via e-mail at cmalie@maui.net, or online at http://www.visitmaui.com/.

Hawaii Tourism Europe launches "Fresh" Consumer Campaign with Dole

Hawaii Tourism Europe will introduce a "fresh" consumer campaign with Dole Fresh Fruit Europe OHG. The promotion's focus is to increase consumer awareness of Hawaii, providing trip planning information through the internet.

During the promotion period April - October 2004, approximately 9-10 million consumers will be reached in Germany, Austria, Switzerland and Scandinavia with the following activities: Around 2.2 million pineapples will be labeled with a Hawaii tag, as well as 18 million bananas. The Hawaii & Dole cross marketing campaign also includes POS activities with flyers, displays, postcards and a fresh fruit mobile touring through German and Austria. Consumers will have to answer questions on Hawaii and Dole - 3 lucky participants will win a one week trip to Hawaii for 2. United Airlines agreed to sponsor air fare, hotel partner to be announced. The campaign will be supported by extensive PR.

For more information please contact Thomas Drechsler at t.drechsler@mangum.de or
call +49 (89) 23 66 21 97.

Hawaii: Destination of the Month with Dertour

Dertour, one of Germany's key tour operators for the North America market, chose the USA to be their destination of the year for 2004. Within this project, Hawaii is named destination of the month in February. 130,000 Hawaii supplements will be added to the February issue of Geo Saison, a high quality travel magazine, a poster campaign and fax newsletter will keep 10,400 travel agencies updated on special offers to

Hawaii and useful travel information on the Aloha islands. 

For more information please contact Silvia Bisle at  s.bisle@mangum.de or call +49 89 23662197.

Hawaii Meets German Trade and Media Partners

From January 28 - 30, Hawaii Tourism Europe met 85 representatives from key tour operators and airlines as well as representatives from consumer and travel trade media when touring through Hamburg, Frankfurt and Munich. HTE introduced its new team to the industry and press partners and informed everyone on the latest news from Hawaii, upcoming marketing plans, and PR activities.

For more information please contact Silvia Bisle at  s.bisle@mangum.de or call +49 89 23662197.

Hawaii - Welcome back at BIT Milan, Italy

After several years of absence, Hawaii returned to BIT Milan, Italy's most important trade and consumer show in the tourism market with 130,000 visitors. Present with a booth within the Visit USA Pavilion and supported by coexhibitor Event Specialists International, Hawaii Tourism Europe discussed current and future prospects with Italian trade partners, tour operators, airlines, and provided advisory and information service for travel agents and end consumers. During the reception at the American consulate, Consul General Douglas L. McElhaney explicitly welcomed back Hawaii Tourism in the Italian USA business.

For more information please contact Silvia Bisle at  s.bisle@mangum.de or call +49 89 23662197.

Hawaii Promotion on Radio NRJ Zurich

Radio NRJ Zurich goes Hawaii: Muddy and cold weather in Switzerland made the Radio NRJ Hawaii promotion a big success. During 9 days, Hawaii was presented in four hour NRJ morning show, with Hawaii jingles, stories on the Aloha islands and riddles for the listeners. A trip to Hawaii was raffled on the final day of the promotion, February 20, sponsored by Swiss tour operator Hotelplan.

For more information please contact Silvia Bisle at  s.bisle@mangum.de or call +49 89 23662197.

Selfridges Mother's Day Promotion focus' on Hawaii

Mothers Day Promotion Selfridges Jetlife will run in all Selfridges stores (London, Birmingham, Manchester Trafford & Exchange Square) from Monday, March 8 - Sunday, March 28, a special up-beat identity will be created to define all areas of Mothers Day. Gift advisors will be on hand in all stores to offer some great tips for that extra special gift. This year Selfridges will be offering some special ideas for Mothers Day by creating an in store leaflet. As part of this leaflet there will be a chance to win a holiday for 2 in Hawaii - an excellent brand exposure and consumer data capture. Copy mention on website (220,000 unique visitors over a two week period), Plasma screen coverage for 2 weeks (London only) on 52 Screens across the store.

For more information please contact Vicky Moore at vickymoore@hillsbalfour.com or call +44 207 202 6381.

Here's What Members Have to Say                   

Beau Mariage "Beautiful Weddings" wedding consultants believes in treating people the way we love to be treated. At Beau Mariage we find creative solutions to difficult challenges and take care of each step of your wedding preparation.

Owner Kristina Hailey has been professionally trained by and is an active member of the Association of Certified Professional Wedding Consultants (ACPWC). She has successfully completed an intensive program and received a Certificate of Completion from the ACPWC in California.

Hiring a consultant is a wise decision, from the moment you accept the proposal to that special moment you say "I do" Beau Mariage will be there to help you to keep the joy in your very special day and create the wedding of your dreams.

For more information about Beau Mariage please contact Kristina Hailey at (808) 923-1603, via e-mail at khailey@beaumariage.net or online at

http://www.beaumariage.net.      

Hawaiian Ocean Promotions (HOP) in beautiful Hawaii Kai offers a large array of ocean activities like jet skiing, scuba diving, banana boat rides and so much more!  Don't forget to check out our Hanauma Bay Snorkel Adventure Tour and Duck Tours in our Amphibious WWII vehicles. 

Whether you choose to spend time with us on land or in the water, HOP offers the perfect way to spend a fun and adventurous day with family and friends.  Take advantage of our discounted combo-activity packages by booking individually or in groups.  Transportation to and from Waikiki is included. 

For more information or to book an activity, please contact us at (808) 396-1600, via

e-mail at hwnoceanprom@hawaii.rr.com, or visit us online at http://www.hoptours.com.

Aloha & Welcome to the HVCB Ohana

Members who joined in February 2004:

4 Vacation Rentals Hawaii, Air Kauai Helicopters, Alii Resorts, Aloha Moment, Anything on Maui, Hamakua Macadamia Nut Co., Hawaii International Jazz Festival, Hawaii International Jazz Festival - Maui, Hawaii Shark Encounters LLC, Kathleen Fitzgerald Productions, Molokai Huakai, Stanford Carr Development, Shark Encounters LLC, Stanford Carr Development

 

Mahalo For Your Continued Support & Participation

Members who renewed in February 2004:

Member Since 1961-1989

Alexander & Baldwin, Inc., Aston Mahana At Kaanapali, Bishop Museum, C.S. Wo/B.J. Furniture, DFS Hawaii, A Division of DFS Group, Inc., E. A. Knudsen Trust, Exclusive, Inc., Hawaii World, Kahana Sunset - A Premier Resort, Kapalua Bay Hotel, Kapalua Land Company, Ltd., Kawazoe Enterprises, Inc., Kilauea Lodge, King Food Service, Inc., Kintetsu International Hawaii Co., Lynden Air Freight, Inc., Ohana Keauhou Beach Resort, Outrigger at Lae nani, Outrigger Kiahuna Plantation, Outrigger Napili Shores, Outrigger Reef on the Beach, Paradise Beverages, Inc., Parker Ranch Visitors Division, PHF Hawaii, Inc., Renaissance Ilikai Waikiki, Roberts Hawaii, Roberts Hawaii, Royal Hawaiian Shopping Center, Sheila Donnelly & Associates, The Mountain Apple Company, Inc., The New Otani Kaimana Beach Hotel, Wailea Marriott, Waimea Country

Member Since 1990-2003

A Picture Perfect Wedding, 1 AAA Hawaiian Island Vacations, A Maui Me Wedding, A Vow Exchange, A Wedding In Hawaii, Affordable Paradise Bed & Breakfast, Aloha Exotic Car Rental, Aloha Pualani Hotel Boutique, AlohaConnect.com, Anini Beach Cottages, Aston Maui Lu Resort, BeBack Hawaii Travel, Bed & Breakfast Kauai, Bike Hawaii, Captain Jack's Kona Charters, Carson's Kapoho Oceanfront Cottage, Carson's Volcano Cottage, Celebrate-Travel.com, Cycle City, Ltd., Eva Villa, Grace & Style, Haiku Lani Maui Vacation Rental Cottage, Hale O'Wailele, Hana Hou Maui, Hana Pa`a Charters, Hawaii Air Cargo, Inc., Hawaii Hotel Association, Hawaiian Resources Company, Ltd., Hotel Molokai, Islands Media, Jacaranda Inn, JGH International, Inc., Kahala Mandarin Oriental Hawaii, Kauai Wedding Professionals Association, Kealia Ranch, Kiahuna Plantation & The Beach Bungalows Resort, Kihei Alii Kai, Kona Reef, Lanikai Dream House, Lani-Keha Bed & Breakfast, Maalaea Bay Realty & Rentals LLC, Macadamia Meadows Farm B&B, Makahuena at Poipu, Maui Arts & Cultural Center, Maui Ocean Center, Inc., Maui Wedding Association, Myriad Travel Marketing, Okamoto Realty LLC, Outrigger Royal Kahana, Outrigger Royal Sea Cliff, Pacific Travelogue, Inc, Poipu Bay Golf Course, Queen's Surf Vacation Rentals, River Estate, Shores Of Maui, Solutions Speakers Bureau of Hawaii, Sunshine Helicopters, Sunshine Helicopters, The Big Surf, Ueshima Coffee Company, Volcano Inn, Waikiki Gateway Hotel

Are we missing anyone? If you know someone who might want to be added to our mailing list, please email the information to membership@hvcb.org.

We welcome your suggestions or comments on how to improve this communications vehicle, and if you would like to submit articles for Kahe Wale, please contact Jerry Ishibashi at jishibashi@hvcb.org.