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may 2003 |  |
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From the Director
Aloha,
On behalf of the entire Hawai'i Visitors and Convention Bureau 'Ohana on all Islands, I would like to extend a warm Mahalo to you; for your continued support and commitment. It is through your contributions and participation with the HVCB and your Island Chapter that we continue to work together, strengthening the brand presence of Hawai'i and sharing messages of diversity and Aloha across the globe.
The HVCB strives to provide your company with valuable benefits and services, including regular updates containing the latest information in the travel industry, as well as global, online and printed exposure. As we are constantly developing and enhancing our marketing efforts, we are happy to assist you in familiarizing yourself and taking advantage of the resources available to you. Please feel free to contact us for assistance at (808) 924-0230. We look forward to a continuing partnership with you!
'A'ohe Hana Nui Ke Alu 'Ia
"No task is too large when we work together"
E Malama Pono,
Gina Salvador
Director, Membership
Inside this Month's Issue
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Learn more about the Travel Trade Events for North America. HVCB members may participate in most events. |
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Around the World in 30 Days
Hawai'i Welcomes Travel Writers From Around The Globe
Enhancing the convention delegate's experience through Aloha Spirit, a Hawaiian sense of place and building bridges to Hawaii businesses.
See what's news on the islands of Maui, Oahu, Big Island and Kauai.
Mark Your Calendars! The 2003 Big
Island Events...
Making the Most of Your Marketing Moneys
Grainger Television Australia
Aussies Spread Aloha
HVCB
Attends Yunnan Festival
It's a Cultural Celebration
Breaking the Barrier of Electronic Illiteracy
Is Your Marketing Content Up to Date?
Don't Forget Your Files When You Are Spring Cleaning...
Here's What Members Have To Say
Aloha & Welcome to the HVCB Ohana
Mahalo For Your Continued Support & Participation
North America Travel Trade Opportunities
The Hawai'i Visitors and Convention Bureau - North America Travel Trade Marketing Department, promoted Hawai'i with its Come Share Aloha Travel Agent Events, March 31 to April 3. Over 500 travel professionals attended events in Tempe Tucson, Kansas City, Oklahoma City, and Salt Lake City.
Also in April, HVCB participated in travel trade events sponsored by Apple Vacations, Classic Custom Vacations, Funjet Vacations, MLT Vacations, Carlson Wagonlit Travel, ASTA, and others throughout the U.S. East and U.S. West.
Some events scheduled for May include:
Resorts of Hawai'i Seminar, Orlando, FL, May 1
ASTA Northern Regional, Orlando, FL, May 1
Virtuoso Northeast Regional Meeting, New York, NY, May 2-3
Classic Custom Vacations Hawai'i Night, New York, NY, May 7
GoGo Worldwide Vacations Hawai'i Night, Ft. Lauderdale, FL, May 12
GoGo Worldwide Vacations Hawai'i Night, N. Miami, FL, May 14
Resorts of Hawai'i Seminars, Chicago, IL, May 13-15
Certified Vacations Hawai'i Day, Ft. Lauderdale, FL, May 15
Click here to see the complete travel trade event calendar for 2003
For more information, please contact Dan Gomez, in the North America Travel Trade Marketing Department. phone: 808.924.0271, email: dgomez@hvcb.org.
Hawai'i Welcomes Travel Writers From Around The Globe
Justin Chou and Jania Wang, Taiwan's most famous media couple, visited Maui and O'ahu from April 12 - 19. The focus of this particular media trip was to promote and target Taiwan's "honeymooners" by introducing high-end "couple" activities and luxury hotel accommodations. Exposure is expected to include more than 4 pages of editorial and pictures in Taiwan's travel trade magazines.
Mahalo to the following HVCB members for their continuous support and sponsorship: Aloha Airlines, Budget Rental Car, The Kapalua Villas Maui, The Kahala Mandarin Oriental Hotel, Pacific O Restaurant, Trilogy Excursion, Hilo Hattie, Kualoa Ranch, Polynesian Cultural Center, Waialae Country Golf Club!
Christian and Regula Heeb, a freelance travel writer and photographer, specializing in the German market, visited O'ahu and Maui from April 3 - 29. The purpose of their trip was to gather updated photo materials for distribution in various German travel trade publications.
A big mahalo to our HVCB partners who have assisted in welcoming Christian and Regula Heeb: Hawaiian Airlines, Budget Rental Car, Beback Hawaii, Jack's in Waimanalo/Kom A'Ona Inn Suite, Two Views on Kailua Beach, Mauian Hotel - Napili Beach, Turtle Bay Resorts: The Spa, Polynesian Cultural Center, and Old Lahaina Lū'au!
Martyn Leek, Staff Senior Reporter for the Sunday Mercury, the United Kingdom's biggest selling regional Sunday newspaper, visited O'ahu from April 20 - May 1. The Sunday Mercury reaches approximately 308,000 readers every Sunday and is an excellent paper with a great reputation for doing travel features. Thanks to the cooperative efforts of OVB, Mr. Leek will produce a double-page spread for Hawai'i, worth roughly $15,000 USD.
Mahalo to the following HVCB members for supporting this wonderful opportunity: Hilton Hawaiian Village Beach Resort & Spa, Asian Pacific Advisors/E Noa Corporation, Polynesian Cultural Center, Discover Hidden Hawai'i Tours, O'ahu Nature Tours, and Twogood Kayaks Hawai'i!
Greg Sheridan, Foreign Editor for The Australian, Australia's leading national daily newspaper, visited O'ahu from April 7 - 17. Mainly a political and international affairs writer, Mr. Sheridan was interested in utilizing his Hawai'i visit as an opportunity to gain more general and cultural knowledge of our islands to incorporate into his columns. The U.S. Consulate General in Sydney highly recommended this opportunity, as The Australian produces a circulation of 130,000.
Mahalo to HVCB members Bishop Museum and Polynesian Cultural Center for their continued support and assistance!
With the American Academy of Neurology convention in March and the American Association of Orthodontists convention beginning on May 2, the Aloha Concierge has been busy building bridges with partnering businesses.
Since January 1, 2003 the Aloha Concierge has reached over 14,000 delegates and made over 5,000 referrals with 580 PAX through on-site reservations. We look forward to the American Association of Orthodontists Convention with over 15,000 delegates, exhibitors and accompanying visitors. The convention will be taking place throughout the Islands of Aloha on Oahu, Maui, Kauai and the Big Island. We are proud to see that businesses from across the state have presence in the lobby level kiosk at the Hawaii Convention Center through our brochure racking service and our restaurant menu service.
If your company would like more information, or to take part in this added-value service, please contact Jaci Murakami at jmurakami@hvcb.org or at (808) 924-0250.
Maui Visitors Bureau Captures Publication Awards
The Hawai'i Publishers Association awarded Media-HI and MVB first place in its "Best Visitor Publication" category in recognition of MVB's 2002 Maui Vacation Planner. The planner focuses on all aspects of a Maui vacation including accommodations, activities, dining, romance and more. In addition, MVB along with Glick Design, received a 2003 Pele Award in the "Publication Design Single Sponsor" category for the Maui Golf Coast Brochure. The winning publication focuses on Maui's 10 major resort courses.
Moloka'i Named to Travel Weekly Top 10
In its February 12, 2003 issue, the editors of Travel Weekly announced their "Next Big Thing" list featuring Moloka'i and nine other destinations they selected as "places on the rise." According to Travel Weekly, each of the destinations profiled is gaining ground among U.S. visitors and has the potential to become even more prominent among the roster of places travel agencies will be selling in the future. The article touted Moloka'i's history, culture, and natural beauty in addition to its rural charm.
Continental Adds Daily Non-Stop Flight from Houston to Maui
Continental Airlines announced that it will increase service to Hawai'i by adding a daily non-stop flight between its Houston hub and Kahului, Maui effective June 28, 2003. To introduce the new service, Continental is offering a special roundtrip fare of $477 for travel between Houston and Maui through July 31, 2003. For more information, visit www.continental.com.
"We believe now more than ever, people are looking for quality time with their loved ones. It's important that we keep O'ahu top of mind when they start to think of a place to escape to for a relaxing, quality vacation." With that message in mind conveyed by Les Enderton, executive director of the O'ahu Visitors Bureau, the OVB team will travel to parts of North America and Japan in May to focus on encouraging travel and driving visitors to O'ahu as a continuing part of the implementation of OVB's aggressive marketing plan.
The O'ahu Visitors Bureau North America sales team director of travel industry sales, Stacey Martin is currently visiting 10 U.S. cities in the Pacific Northwest in 10 days from April 28-May 9 to present the first level of the O'ahu Destination Specialist Program (ODS) to travel agents in the region, while OVB sales representative Geoff Heise is conducting ODS seminars to travel agents in Illinois and Missouri from May 12-16. The seminars are the first steps in the ODS three-step program designed to provide travel agents with in-depth knowledge about O'ahu, sales tools and support to increase their O'ahu sales and travel agency revenue.
OVB's regional director of sales and marketing for Japan/Asia, Mitsue Varley will continue to focus on OVB's Japanes sales initiatives as she heads to Sapporo and Tokyo from May 12-16 and will continue to foster Japanese public relations efforts in Tokyo from May 19-23.
OVB's director of sales and marketing, Noelani Schilling-Wheeler is gearing up to travel to St. Louis, Missouri along with HVCB and the other island chapters from May 17-21 to attend the Travel Industry Association of America's annual International Pow Wow , travel industry's premiere international marketplace with delegates from more that 70 countries attending.
OVB's public relations representative Maura L. Jordan and three OVB members are generating interest and gaining editorial support for O'ahu in Philadelphia and New Your on a media blitz from April 28-May 2. In other PR efforts a soft adventure/cultural press trip themed "O'ahu Escape" from May 29-June 3 is bringing six to eight journalists on assignment to experience a variety of O'ahu's activities and attractions, resulting in significant editorial coverage.
Big Island Visitors Bureau Update
The Big Island Visitors Bureau has also been working hard for you. Here is their newsletter.
The Kauai Visitors Bureau has been quite active recently. Click here to view their most recent newsletter.
Mark Your Calendars! The 2003 Big Island Events are on the way!
The 2003 Island Events will be starting off the year on the Big Island of Hawaii! Don't miss this chance to learn how your partnership with the HVCB and the BIVB provide you with tools to leverage your resources and stretch your marketing dollar. Be sure to attend one of the events listed below to learn about new campaigns, participation opportunities with our Major Market Areas and integrative programs, and enhancing your online presence through our New Partner Online Education Series.
Hilo Island Event
Tuesday, May 27, 2003
10:00 am-12:00 noon
Hawaii Naniloa Resort
West Hawaii Island Event
Tuesday, June 10, 2003
10:00 am-12:00 noon
Ohana Keauhou Beach Resort
Admission to each event is $10 per person. You will be receiving invitations to these events according to the date they are scheduled. For more information, please contact Melissa Archpru at (808) 924-0233 or email marchpru@hvcb.org.
Grainger Television Australia Films "Heavenly Hawaii"
Grainger Television Australia was commissioned to film a one-hour travelogue segment titled, "Heavenly Hawai'i", to be released on Australia's Channel 7 in June/July 2003 exclusively on the "World Around Us" program.
"Heavenly Hawai'i" is expected to draw 7.5 million viewers with a coverage value of $4 million as it repeats 5 times within the next 10 years. Travel Channel Europe has also shown interest in purchasing "Heavenly Hawai'i" for its European viewers. Travel Channel Europe has an estimated audience in excess of 50,000 per episode and a total exposure value of $23 million, repeating 8 weeks for 5 years.
Grainger Television was able to capture the uniqueness of four Hawaiian Islands: O'ahu, Big Island, Kaua'i, and Maui within a span of two weeks. Integration with individual Island Chapter was key in the success of the Grainger project in securing sponsorships for hotel accommodations and activities. Collaboration with the State Department of Business, Economic Development and Tourism - Film office, and each county film division was also vital in processing and approving the necessary film permits.
"Heavenly Hawai'i" will feature 7 lifestyle activities to include: 1) night diving with manta rays, 2) cowboy adventure (Paniolo), 3) stargazing and volcano, 4) power hang gliding, 5) movies filmed in Hawaii, 6) eco adventures, and 7) culture and history of the Islands.
Mahalo to the following HVCB members and supporters for welcoming Grainger Television: Aloha Airlines, Budget Rent-A-Car, Outrigger Reef on the Beach, Royal Kona Resort, Marc Pono Kai Resort, Ritz-Carlton Kapalua, Wildside Specialty Tours, Bishop Museum, Mauka Makai Excursions, Cowboy of Hawaii at Parker Ranch, Jack's Diving Locker, Kona Blue Sky Coffee Farm, Puuhonua o Honaunau National Historic Park, Hawaii Forest and Trail, Hawaii Volcanoes National Park, Jack Harter Helicopters, Hawaii Movie Tours, and Birds in Paradise!
For more information on Grainger Television Australia, please contact Michele Lee at (808) 924-0240, or via e-mail at mlee@hvcb.org.
The Developing International Markets Division represented the State of Hawaii at the annual Yunnan Festival in Kunming, China on April 8-12, 2003.
This invitation-only event by Governor Shao Qiwei, Deputy Governor of Yunnan Province, is a cultural festival whereby different countries are asked to showcase their talents together with folk singers and dancers from Xishuangbanna.
This year, representation included Wei-wei Ojiri (Senior Consultant for Greater China), Cynthia Zhou (General Manager - China offices), Jennifer Jia (Executive Assistant - Bejing office), and Bruce Wu (Polynesian Cultural Center Representative). With efforts from Governor Shao Qiwei and Peter Pei (Chef Editor of CCTV), interviews with the Hawaii delegation were broadcasted on Yunnan TV, Dali TV, and CCTV (China Central Television - China's largest government-run television network).
Participation in Yunnan Festival is not only to promote the exchanges of culture and customs, but it also enhances the cooperation between two governments. Long-term commitment and relationship stability is crucial in China, especially when maintaining the position of being in the forefront of an emerging market.
For more information on Yunnan Festival, please contact Michele Lee at (808) 924-0240, or via e-mail at mlee@hvcb.org.
A reader asks, "Being in the railroad industry, customers come in every shape and size, some comfortable using electronic means to conduct business while still a larger number are "old-fashioned" in their ways and are skeptical of using electronic means to conduct business. What are your thoughts on how companies can break down the electronic barrier that still exists with skeptical and stubborn customers?"
Easy solution: Give your electronic customers a discount. That will properly motivate your non-electronic customers to break down the electronic barrier themselves.
However, this solution underscores a much bigger point that many of us in the tech industry have yet to really understand: Only geeks like technology for technology's sake. The rest of the world needs a solid business reason to implement a particular technology and they will carefully evaluate the post-implementation operation to verify if in-fact they are getting the ROI that the salesperson promised.
So the real, holistic solution to your problem is this: Show your customers how e-business will lower their costs and improve their operations and you will at least have the door opened for you. Identify what their first "baby step" might be that provides the highest ROI, plan out a pilot project that will implement this baby step, then follow-up afterward to see that it delivered the promise.
Sounds like a lot of work? It is! But this is what it takes. Companies won't change just because we ask them to. They need solid business solutions that really work. A simple golden rule of changing a business (that many of us fail to grasp) is that change is nearly instantaneous if it can be quickly implemented to deliver immediate gains. A good "Change Phrase" goes something like "Do X and you will start saving $Y in Z days". A poor Change Phrase says "Imagine how great things will be after you spent $X to get this new Y technology".
Are your change efforts being thwarted by a specific individual? Is there a person that feels the current way "works better"? Getting people to change is a slightly different story (but only slightly) and I'll cover that in the next exciting episode.
Send me your toughest e-business questions and if the topic is of general interest, I'll happily post your question and the answer.
Peter Kay is the president of CyberCom,
Is your marketing content up to date?
As we mentioned in the last issue, over the next few months, we will be sending several marketing publications to press. It's always a good Idea to make sure that the marketing content we have on file for your company is accurate.
Please take a moment and login to the Partner On-Line Portal and update your marketing content. If you forgot your password, simply go to http://www.gohawaii.com/memberupdate for instant retrieval. Type your Username (your email address). Click "Forgot Password" and the password will be instantly sent via email.
The next publication we'll be working on is Connections, a directory of accommodations, activities, attractions, retail and dining establishments. The deadline to update your data is Monday, May 19.
Here's What Members Have To Say
Hanauma Bay Dive Tours has just released the new 2003 Hanauma Bay Photo CD. This photo CD includes 12 slide shows, 9 video clips, 100 printable pictures, 100 computer wallpaper pictures and 200 email pictures all taken at Hanauma Bay Nature Preserve. Slideshows include Hanauma Bay night dives, turtles, octopuses, schools of tropical fish, sunrises, sunsets and Hanauma Bay scenic vistas. The CD is available as a mini CD or a full size CD. The mini CD makes a great promotional gift.
Companies interested in using the mini photo CD as a promotional gift can contact Hanauma Bay Dive Tours for a special price offer to HVCB members. A link to your company web page can also be added on to the photo CD. Samples of the pictures and video clips can be seen on line at www.hanaumabay-hawaii.com. For more information, please email info@hanaumabay-hawaii.com.
Long Ears Coffee Company, located on Big Island Hawaii, Hamakua Coast, offers estate coffee farm tours, including coffee processing cherry to roasted, bagged, sales on site. Sampling 100% pure Hamakua Coast Coffee. Hawaiian wood bowls, lamps with wooden lamp shades. Hawaiian seed leis and various crafts. Visit with revered Hawaiian Quilter who has kits for sale. Come learn about coffee history on the Hamakua Coast, see artifacts, talk story.
For more information, please visit our website at www.longearscoffee.com
The Oahu Club, located in beautiful Hawaii Kai, is a swim, tennis and fitness health club. The facility includes a 50 meter heated swimming pool, wading pool, 6 lighted tennis courts, Jacuzzi, sauna, open-air group fitness studio, open-air fitness room, snack bar and rental party area. The Oahu Club offers permanent memberships to residence as well as package rates for visitors that include use of the facility lunch and programs such as tennis, swim, and fitness classes. Beautiful scenery, fresh air, and state-of-the-art equipment make the ideal setting for recreation and fitness workout.
For more information, our website will soon be available at www.theoahuclub.com
Aloha & Welcome to the HVCB Ohana
Members who joined during the month of April
Aikane Oceanfront Vacation Rentals, AlliedTPro Hawaii, Andrea's Maui Oceanfront Condos, Banana Patch Weddings, Bay House Bed & Breakfast, Best of the Best in Sportscards, Debbie DeMello, Esprit De Corps Riding Academy, Gold's Gym International, Haiku Gardens Weddings, Hale Kai Hawaii Bed & Breakfast, Hale Pukalani Vacation Rentals, Hale Pukoo, Hana Accommodations and Plantation Houses, Happy Trails Hawaii, Hart-Felt Massage & Day Spa, Healing Palms of Kauai, Kauai Beach Cottage, Kihei Beachfront Resort, Makai Massage & Bodywork, Mana Massage, Maui Downhill Bicycle Safaris, Maui Sunriders Bike Co., Maui Tacos, Oahu Club, The, Rainbow Kayak Tours, Real Sand Productions, Tiki's Grill & Bar, Travelweb, VResorts.com, Wilber Bergado Photography
Mahalo For Your Continued Support & Participation
Members who renewed their membership in April
Member Since 1961-1986
Bed & Breakfast Honolulu (Statewide), Destination America, Inc., Hawaii Paper Products, Inc., K. Takata Store, Inc., KTA Super Stores - Hilo, KTA Super Stores - Kona, Kyo-ya Company, Ltd., Travel Agent Magazine, Waikoloa Land Company
Member Since 1987-1993
A Affordable Weddings of Hawaii, Aston Maui Kaanapali Villas Resort, Aston Waikiki Beach Tower, Becker Communications Inc, Big Island Candies Inc., Destination Hawaii, Inc., Hana Kai - Maui Resort, Hilo Hawaiian Hotel, Hololani Resort, HRT, Ltd., Kulakane Condominiums, Media Matters, Merriman's Restaurant, NACOS International Institute, Ohana Keauhou Beach Resort, Panache Destination Management, Inc, Royal Hawaiian Weddings, Sheila Donnelly & Associates
Member Since 1994-1998
'Ohana Helicopter Tours, A White Orchid Wedding, Inc., Backpackers Vacation Inn & Plantation, Big Island Steakhouse, Body Glove Cruises, Coastline Cottages, Friends of Iolani Palace, Guest Informant, Guest Informant, Guest Informant, Guest Informant, Haggai Institute, Haleakala Bike Co. Inc., Hanalei Aloha Rental Management, Inc., Hasegawa General Store, Inc., The, Hawaiian Resources Company, Ltd., Honokeana Cove, Intercultural Communications College, Jack's Tours, Inc., K. K. Bed & Bath, Kato Golf Tours, Inc., Kauai Coffee Company Visitor Center, Kauai Marriott Resort & Beach Club, Kauai Sands Hotel, Kona Seaside Hotel, NGN Hotel Channels, Niketown, Otsuka Sales & Service Ltd, Peace of Maui, Shop Hawaii USA, Straub Doctors on Call, The Estates of Turtle Bay, Inc., Yesawich Pepperdine & Brown / Pacific
Member Since 1999-2000
Akiko's, Blue Water Rafting, Event Specialists International, Flyaway Holidays, Golf Travel Center, Islands Bridal Network, Inc., Jacaranda Inn, Kauai ATV, Ko Olina Resort Operators Association, Kula Botanical Garden Inc., Northwest Airlines WorldVacations, Ruth's Chris Steak House, Travel Hawaii, Wheelchair Getaways, Wincubic.com
Member Since 2001-2002
A A A' Aala Aloha Nohea Weddings, A Hawaiian Getaway, All-Travel, China Travel Bureau, Inc., CondoSavers.com, Historical Hikes West Molokai, HSC Inc., Imua Camper Company, Intimate Island Weddings, Island Marine, Jack's Diving Locker, Kapoho Tropical Vacation Rentals, Kapoho Vacation Cottages, Kauai Coast Resort at the Beachboy, Makahuena at Poipu, Marina Hawaii Vacations, Molokai Beach House Rental, Molokai Consulting & Associates, Nestor Justiniano, Niihau Helicopters, The Cab/Americabs, The Hawaiian Dream, The Palms Cliff House, Tournet Hawaii Inc., Tradewinds U-Drive, Inc., We Love Islands, Worry-Free Vacations
Are we missing anyone? If you know someone who might want to be added to our mailing list, please email the information to membership@hvcb.org.
We welcome your suggestions or comments on how to improve
this communications vehicle, and encourage you to forward
your thoughts to us at
sgodinez@hvcb.org.
For more information on membership or to submit articles for
Kahe Wale, contact Scarlett Godinez at
sgodinez@hvcb.org.
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