HMY
Airways Adds an Estimated 67,000 Seats to Hawaii
Vancouver-based, low-cost
air carrier, Harmony Airways (HMY), announced that it
will add an estimated 67,000 seats (based on OAG figures)
between Vancouver and Hawaii over the next 12 months,
according to the Conference Board of Canada. HMY will
launch three weekly flights to Honolulu and one to Maui,
beginning June 25. Flights during the winter season
will be daily to Honolulu, and three times per week
to Maui.
For more information
please call HVCB Market Trends at (808) 923-1811.
Click here to access HVCB's Market Trends Online.
HTA
Marketing Contractors Update Meeting
On Wednesday - May
12, 2004 the Hawaii Tourism Authority and HTA contractors
will be holding a meeting at the Hawaii Convention Center
from 3:00 pm - 5:00 pm. An update on Hawaii's 2004 Annual
Tourism Marketing Plan will be presented; this meeting
is open to the public.
Please
click here for a downloadable PDF version of the News
Release.
Islands
of Aloha Connections 2004-2005
The HVCB Membership
department is working on collecting listings for the
Islands of Aloha - Connections. This printed guide contains
information on accommodations, entertainment, dining
and transportation. To insure the marketing content
we have on file for you is up to date, please log
on to our Partner Online Portal at http://www.gohawaii.com/memberupdate.
If you don't remember your login information, there
is a "Forgot Password" feature that will re-send the
password to the registered email address.
The deadline to update your information is May
14, 2004.
For more information please contact the Membership department
at (808) 924-0232.
Visit HVCB Membership online at http://www.hvcb.org/membership.
HVCB
Summer Ohana Specials
Getting the word out about your business.
Next
stop, Kahe Wale - June Issue
A great starting point to market your business is to
fellow HVCB members! Extend your marketing reach by
offering a summer Ohana Special that welcomes fellow
members to your island and your business. This bi-annual
service encourages HVCB's ohana spirit and allows you
to network with others vested in the tourism industry.
Send us your summer kamaaina rates, package deals, or
exclusive "HVCB Ohana offers" for our June issue of
the Kahe Wale.
If your company is interested in offering an Ohana Special,
please e-mail HVCB Membership at membership@hvcb.org
or download the form from our Marketing
Partners page.
Be sure to submit your offer before 4:00 pm on May
12, 2004.
When submitting your offer please include the
following:
.
Your company name
.
Website URL
.
Offer in 20 words or less
.
Phone number
.
Expiration date
Don't miss out on the opportunity.
Share your special "member-to-member" offer
today!
Click
here to view a sample of the last Ohana Special - November
2003.
2004
Hawaii Small Business Fair - Attendance is FREE!
Thinking of starting your
own business? Have a business and want to take it to
the next level? Join HVCB at the 2004 Hawaii
Small Business Fair on May 22 from 8:30 am - 2:30 pm
at Kapiolani Community College. Stay for all or
part of the day, no pre - registration required and
it's free!
Attendees will be able to attend several free seminars
with topics ranging from Starting a Business to E-Commerce.
Exhibitors include the Better Business Bureau,
the Chamber of Commerce of Hawaii, Small Business Hawaii,
and many other government agencies and non-profit organizations.
Learn about available free and low cost services to direct
your business onto the path of success.
For more information on the 2004 Hawaii Small Business
Fair, please visit http://smallbusinessfair.state.hi.us.
CMI Marketing Calendar
Find out what
your Corporate Meetings & Incentives (CMI) sales
team is doing in the marketplace by visiting the CMI
marketing calendar. Read about opportunities to
participate at key targeted tradeshows, meeting planner
promotional events, road shows, and familiarization
trips in order to generate CMI business. CMI is
an extremely lucrative sector of business for Hawaii
and the opportunities are endless...come see why!
Click
here to access the 2004 CMI Marketing Calendar.
For information about holding meetings in Hawaii, the
Islands of Aloha, visit HVCB's Corporate Meetings &
Incentives Web site at http://www.meethawaii.com
or call the CMI division at 1-888-424-2924.
May 2004 Trade Show
/ Event Schedule - North America
April 30 - May 3
Happy Vacations Mahalo Weekend - Oahu
May 4 - 6
Delta Vacations 2004 Spring/Summer Product Launches,
Quincy, MA, Hartford, CT, Cincinnati, OH
May 5-7
Virtuoso S.T.A.R. Meeting - Maui, HI
May 10-12
Delta Vacations 2004 Spring/Summer Product Launches
- White Plains, NY, Atlanta, GA (2)
May 13-17
GoGo Hawaii Learning Conference - Honolulu, HI
May 21-23
Pacifika: Hawaiian Film Festival - New York, NY
May 20-23
Classic Custom Vacations Star Performers - Honolulu,
HI
May 26-28
Mark Travel Reservation Agent Training - Milwaukee,
WI
For more information on North America trade show events
please call Dan Gomez at
(808) 923-1811 or e-mail dgomez@hvcb.org.
HVCB
Travel Trade Marketing Activities in March
Below are some of the
events and activities HVCB's travel trade marketing
team participated in during the month of March:
March 1 - 4
American Airlines 2004 Travel Agent Shows in Dallas,
Ft.Worth, St. Louis, and Chicago - HVCB was one of 28
Hawaii exhibitors to share info and news of Hawaii with
the 1,000+ travel professionals in attendance at these
four shows.
March 2 - 3
The Fun Sun Vacations Hawaii Road Shows in Victora,
Courtenay, and Nanaimo, Canada - HVCB's regional director,
Canada, attended all three shows.
Events sponsored by Canadian wholesaler Fun Sun Vacations
and Hawaii's Big Island Visitors Bureau.
March 5 - 6
HVCB's Regional Director, U.S. East, Jennifer Cabasag,
joined seven Hawaii suppliers to meet with over 60 top
GIANTS travel agents at the 2003 GIANTS Forum in Chicago.
The event was a good opportunity to share with the agents
what's new in the Islands of Aloha.
March 10 -11
American Airlines 2004 Travel Agent Shows Burlington,
MA, Baltimore, MD - Reports indicate these were excellent
shows with plenty of agents in attendance from the Burlington
and Baltimore areas.
March 15 - 18
American Airlines 2004 Travel Agent Shows - Manhattan
Beach, Pasadena, Irvine, and Santa Clara, California.
Our representative reported a high demand for Hawaii
among the 700+ travel professionals she spoke with at
these four west coast events in mid March. Agents indicated
that sales to the Hawaiian Islands are up from 2003
levels.
March 24 - 25
Over 400 agents turned out for the Apple Vacations Product
Launches in Costa Mesa and La Jolla. Forty other
Hawaii exhibitors turned out for each. Agents are reporting
that upscale client bookings are up from these areas.
March 26 - 27
Over 150 Virtuoso travel
agents visited our Hawaii booth at the Virtuoso North
Eastern Regional Boston event.
March 26 - 28
Christina Aldanese with HVCB central, Edie Hafdahl of
the Kauai Visitors Bureau, and Tom Risko of the Maui
Visitors Bureau participated at the Arizona ASTA Trade
Show & Round Table. More
than 300 agents took part in the Hawaii Destination
Specialist training and became certified as Hawaii Destination
Specialist.
March 30 - 31
Funjet Vacations Product Launch - Birmingham, AL, Knoxville,
TN. Over 100 agents turned out in each city, most reporting
that Hawaii business is strong in their area for 2004.
For more information on travel
trade marketing activities please call Dan Gomez at
(808) 923-1811 or e-mail dgomez@hvcb.org.
The Oahu Visitors Bureau Visits Australia
and Japan
In May, OVB continues
it's sales promotions in Australia supporting the new
Hawaiian Airlines flight from Honolulu to Sydney. OVB
will participate with the other island chapters and
Hawaii Tourism Oceania on the inaugural flight meeting
with key media on the "Aloha Down Under" road
show. OVB will be meeting with key retail agents and
meeting planners from May 31 - June 4. Nineteen Hawaii
industry partners will attend the road show. Many industry
businesses that could not attend sent collateral support.
OVB will also be active in Japan coordinating two OVB
consumer initiatives. The Shonann Sai & Aloha Market
event in Chigasaki is expected to have 100,000 consumers
attend over the May 15-16 weekend. The Oahu Festival
in Nagoya, that was very successful last year, promises
a repeat from May 20-23, 2004. Three Hawaii Tourism
Japan/Hawaii Kai East seminars will also be attended
by OVB in May.
Other
OVB activities coming up in May
OVB teams up with the "Arts with Aloha" in supporting
their press trip highlighting the arts & culture
of Oahu. OVB is also participating in a Polynesian Cultural
Center press trip scheduled in May showcasing the diversity
of Oahu.
OVB's Oahu Destination
Specialist on-island (ODS Level II) program begins with
a program which hosts select retail agents from APPLE
Vacations and All About Hawaii. At the end of May, another
group of select agents will go through the intensive
on island training. OVB has been working with various
wholesalers from both North America and Australia on
their FAMs, offering ODS Level I training.
For more information
please visit OVB online at http://www.visit-oahu.com
or call (808) 524-0722.
Northwest
Airlines Plans Seattle-Kona Route
News accounts reveal Northwest Airlines is planning
new service to Kona International Airport starting this
summer. Northwest Airlines now flies daily from Seattle
to Maui, and State Transportation officials confirmed
that the carrier will add a Kona stop prior to heading
back to Seattle. This new route will be Seattle-Maui-Kona-Seattle.
The daily Boeing 757 flight carries 150 passengers and
will connect Seattle coffee fans directly to Kona coffee
country.
Northwest Airlines will join Aloha Airlines, United
Airlines, American Airlines, Air Canada, and Japan Airlines
as regularly scheduled carriers to Kona International
Airport. Charter airlines and many private jets also
frequent Kona International Airport.
The Big Island Visitors Bureau plans advertising, sales
and media blitzes in Seattle to market the destination
and promote the new route.
For more information please contact George Applegate
at (808) 961-5797 or via e-mail at gapplegate@hvcb.org.
Visit BIVB online at http://www.bigisland.org.
13th
Ka Hula Piko Hula Festival - "A Celebration of
the Birth of Hula on Molokai"
Join
Molokai and the rest of Hawaii as we celebrate the
13th Annual Ka Hula Piko Festival at Papohaku Beach
Park, Kaluakoi, Molokai from 9:00 am to 4:00 pm.
Admission is free! There will be a variety of Entertainment,
Hawaiian Food and hand made crafts by the people
of Molokai.
Two lectures will be presented by Kumu Hula John
Kaimikaua and Halau Hula O Kukunaokala on Thursday,
May 13 and Friday, May 14 from 7:00 pm to 8:00 pm
at Kulanaoiwi Halau. Each of the lectures is different,
and is based on the cultural theme. The lectures
are free and open to the public.
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On-site
excursions will also be held on Friday, May 13
from 10:00 am -10:45 am at Kapuaiwa Coconut Grove
across the street from Kulanaoiwi. The on-site
excursions are also free and open to the public.
Those wanting to attend should be on-site no later
than 9:45 am.
For more information, please contact the Molokai
Visitors Association at
(808) 553-3876.
Visit the Molokai Visitors Association online
at http://www.molokai-hawaii.com. |
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Maui
Visitors Bureau Calendar of Events
For the month of May the Maui
Visitors Bureau will be attending the
following events and blitzes:
Aloha Down Under
Australia, May 14 - 29
Media Blitz
California, May 17-21
Gogo Appreciation Lunch and Tradeshow
New Jersey, May 24 - 27
For more information please call (800) 525-MAUI or e-mail
maui@hvcb.org.
Visit
the Maui Visitors Bureau online at http://www.visitmaui.com.
Join
KVB at the 26th Annual Visitor Industry Charity Walk
The 26th Annual Visitor Industry
Charity Walk is Hawaii's largest single-day fundraiser
which takes place across the state. On Kauai the charity
walk consists of a 2.9 mile walk beginning at the Historic
County Building on Rice Street. The walk raises money
for local charities on all islands and checkpoints are
staffed by Hawaii hotels and allied organizations. Food,
drinks, and first aid will be provided to walkers. Registration
begins at 6:30 am on the day of the walk and the walk
starts at 7:00 am. Come down and sample all of the great
food, goodies, and entertainment!
For more information please visit http://www.charitywalk.org
or contact Deborah Baker at
(808) 826-2273.
Visit the Kauai Visitors Bureau Online at http://www.kauaivisitorsbureau.com
Hawaii Promotion in Sinn & Leffers Fashion Shops
Dreamy Hawaii was the hot-topic of the new in-store
program of Sinn & Leffers, a young fashion chain
of Karstadt - Germany's largest department store. In
all 48 shops throughout Germany, a 4-minute Hawaii report
was repeated 20 times a day on large TV screens placed
in various locations throughout the store. The promotion
took place during the month of April and addressed some
1.5 million people with a Hawaii destination report,
fashion tips, and music clips.
For
more information please contact Silvia Bisle at Hawaii
Tourism Europe at +49 89 23662197 or via
e-mail at s.bisle@mangum.de.
Start of Dole & Hawaii Promotion
The European Dole & Hawaii promotion
started April 12 and will bring 2.2 million pineapples
and 18 million bananas grown in Hawaii to Germany, Austria,
Switzerland, Scandinavia, and Eastern European countries.
The campaign will be promoted in hundreds of retail
markets with posters and 60,000 Dole & Hawaii postcards.
An extra mini Dole & Hawaii site has been created
within the www.hawaii-tourism.de
website.
For
more information please contact Silvia Bisle at Hawaii
Tourism Europe at +49 89 23662197 or via e-mail at s.bisle@mangum.de.
Major May
Promotion - The Month of May is the Month of Lei
Hawaii
will be the focus of the month during our 'Month of
May, Month of Lei' promotion and will target both trade
and consumer markets. Our New Zealand wholesalers have
shown extreme interest and will be showcasing some fantastic
campaigns over the month.
Here are some of the May events which Hawaii Tourism
New Zealand are undertaking - Media
Fresh flower lei delivered in-person to key radio, TV
& print media
- Media
releases to consumer and travel media nationwide
- Additional
Hawaii coverage in selected travel web sites
- Advertising
in Travel Today, trade publication
- Advertising,
plus editorial support in Island Destinations publication
released in May
- Month
of Lei feature in Traveltrade Magazine - May 7 edition
Hawaiian Trade Function
This event will include breakfast complete with fresh
flower lei for wholesaler staff and New Zealand Hawaiian
product distributors.
Co-op Activities
During the month of May, co-op funding
will be provided to selected wholesalers and airlines
to encourage promotion of Hawaii. The co-op has advanced
Hawaii promotions in this market.
For more information please contact HTO's event manager
Gemma O'Brien via e-mail at gobrien@hawaiitourism.com.au.
Upcoming
Australia Events
Aston Hotels and
Resorts Family
Aston
Hotels and Resorts will bring ten top-tour wholesalers
to Hawaii from May 13 - 22. The group consists of eight
senior staff from the top tour wholesalers in Sydney,
plus one Qantas escort, and one Aston representative
from Sydney. They will be visiting Oahu, Maui, and Kauai.
Hawaiian Airlines launch activity
Hawaiian Airlines is planning
two major launch functions on May 17-18 with the Australian
travel industry and Australian media. Details of the events
to follow.
For more information please contact HTO's event manager
Gemma O'Brien via e-mail at gobrien@hawaiitourism.com.au.
Hawaii Represented at Pow Wow,
America's Largest International Travel Event
The Hawaii Tourism Authority (HTA), HVCB's Island Chapters,
and HTA's international marketing contractors representing
Japan, Europe, Other Asia and Oceania, along with 21
Hawaii vendors participated in the Travel Industry Association
of America's 2004 International Pow Wow held on April
26-28, 2004 in Los Angeles, California.
The 36th Annual International Pow Wow brought international
buyers in direct contact with domestic suppliers via
pre-scheduled 20-minute business-oriented meetings.
The arrangement allowed for HTA and its marketing
team to establish new as well as maintain existing travel
relationships. Over 140 meetings took place with
international wholesalers and tour companies by the
HTA marketing team, in addition to an all-island media
release highlighting newsworthy travel announcements
distributed to 250 international media. Participation
in Pow Wow by HTA's international marketers and Island
Chapters presented the opportunity to sell Hawaii together
and deliver a compelling message of why the Hawaii experience
is unique and diverse.
For more details and photos of the 2004 Pow
Wow, please visit HTA's
April Bulletin.
Here's What Members Have to Say
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Come join us for "Swingtime In Hawaii"
at the 11th Annual
Hawaii International Jazz Festival,
a world-class multi-island event from
July 25 - August 7. Enjoy public jazz concerts,
free jazz master classes, and ticketed evening
concerts featuring Big Band Swing, Blues, Latin
jazz, Bebop, Hawaiian jazz and Gypsy jazz. Recognized
as one of the major festivals in the State of
Hawaii, HIJF won 2004 "Event of the Year" by the
Hawaii Music Awards. Honolulu - July 30-31 at
the Hawaii Theatre; Maui - August 6-7 at the Maui
Arts & Cultural Center.
For more information
please call (808) 941-9974, via e-mail at aewjazz1@aol.com
or visit us online at http://www.hawaiijazz.com.
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| Kuhina
Hawaiian Weddings and Blessings specializes
in traditional and ancient Hawaiian weddings on
Maui. Reverend Alalani Hill is a kahuna-trained
minister known globally for her heartfelt ceremonies.
Wedding and vow renewal packages start at just
$150. She will include a Pu (conch shell) and
a blessing chant. Be filled with the spirit of
aloha. Short notice welcomed. Male Ministers and
full coordination also available.
For more information please call (808) 879-1499
or toll free at 1-888-kokonut. You may also e-mail
us at weddings@kuhina.com
or visit us online at http://www.kuhina.com.
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If
you would like to submit articles for Kahe Wale please
e-mail Jerry Ishibashi at jishibashi@hvcb.org
or click
here to download HVCB's Member-to-Member form. Inclusion
in the Here's What Members Have to Say Section
of Kahe Wale is subject to availability as space is
limited. HVCB reserves the right to edit any member-to-member
submission.
Aloha
& Welcome to the HVCB Ohana
Members who joined
in April 2004:
A & G Production, An Evening at Kahua Ranch, Auntie
Aloha's Maui Vacation Planner, Bike it Maui No Ka Oi,
Copeland's Photography and Prints of Hawaii, DaliHale,
LLC, Imagination Destinations, LLC, LB's Surf School,
Rainbows In Hawaii, Sacred Weddings Maui, The South
Point Banyan Tree House, Travel Guide To Hawaii, Tropical
Vacations Travel/Amex
Mahalo
For Your Continued Support & Participation
Members who renewed
in April 2004:
Member Since 1969 - 1990
American Airlines, Inc., American Airlines, Inc., Aston
Maui Kaanapali Villas Resort, Aston Waikiki Beach Tower,
C.S. Wo/B.J. Furniture, Cloud 9 Travel, Creative Hawaiian
Gifts, Inc., DFS Hawaii, A Division of DFS Group, Inc.,
Kamaole Beach Royale Resort, Kamaole Nalu Resort, Kauai
Sea Tours, KTA Super Stores - Hilo, KTA Super Stores
- Kona, Kyo-ya Company, Ltd., Lyman Mission House And
Museum, Maita'i Catamaran, Meg Childs, Milici Valenti
Ng Pack, NACOS International Institute, Ocean Resort
Hotel Waikiki, Ohana East, OHANA Islander Waikiki, Ohana
Maile Sky Court, Ohana Reef Lanai, Ohana Reef Towers,
OHANA Royal Islander, Ohana Waikiki Malia, Ohana Waikiki
Surf, Ohana Waikiki Surf East, Ohana Waikiki Tower,
Ohana Waikiki Village, Ohana Waikiki West, Outrigger
Napili Shores, Outrigger Reef on the Beach, Outrigger
Waikiki on the Beach, Papaya Paradise Bed & Breakfast,
Polynesian Adventure Tours, Inc., Suzuki Enterprises,
Inc., The Honolulu Advertiser, Tihati Productions, Ltd.,
Verizon Directories Corporation, Waikiki Beach Marriott
Resort & Spa, Waikiki Beachcomber Hotel, Waikiki
Beachcomber Hotel, Waikiki Beachcomber Hotel, Waikoloa
Beach Marriott, Waimea Plantation Cottages
Member
Since 1991-2000
`Ohana Helicopter Tours, A White Orchid Wedding,
Inc., AAA Automobile Club of Southern California, Activity
Warehouse, Ala Aina Ocean Vista, Aloha From Oahu's Sunset
Beach House, Aloha Resources, Inc., Aluli Public Relations,
Apple Vacations, Blue Water Rafting, Body Glove Cruises,
Cheeseburger In Paradise, Dream Cruises, Friend Travel
Service Co. Ltd., Haleakala Bike Co. Inc., Hanalei Aloha
Rental Management, Inc., Hawaii Prince Golf Club, Hawaiian
Fire Surf School, Hawaiian Walkways, Inc., Holoholo
Charters, Inc., Honokeana Cove, HRT, Ltd., Island Breeze
Luau, Jack's Tours, Inc., JGH International, Inc., Kauai
Coffee Company Visitor Center, Kauai Marriott Resort
& Beach Club, Kilauea Lakeside Estate, King Kalakaua
Owners, Kulakane Condominiums, Maggie Joe Sportfishing,
Mahina Surf, Maui Accommodations Guide, Maui Oceanfront
Inn, McBryde Garden, Media Matters, Mokulele Flight
Service, Inc., National Geographic Traveler Magazine,
Outrigger Maui Eldorado, Outrigger Royal Sea Cliff,
Outrigger Royal Sea Cliff, Regency Pacific Realty, Royal
Hawaiian Weddings, Royal Kona Resort, Schiller Agency
LLC, The, Sea Quest Rafting & Snorkeling Adventure,
Sheraton Kauai Resort, South Shore Vista, SpeediShuttle
LLC, Sullivan Properties, Travel Hawaii, Travel Hawaii,
Waikiki Gateway Hotel, Waikiki Trolley, Wheelchair Getaways,
Wincubic.com
Member
Since 2001-2003
A Picture Perfect Wedding, 1-A-1 Molokai
Condo, A Hawaiian Getaway, A-1 Owens Rentals, AAA 'Aala
Aloha Nohea Weddings, All-Travel, Aloha Country Inn,
Aloha Kapoho Tropical Vacation Rentals, Aqua Bamboo,
Aston At Poipu Kai, Aston Hotels & Resorts®Hawaii,
Aston Waikiki Joy Hotel, Esprit De Corps Riding Academy,
Gourmet Foods Hawaii, Hana Botanicals, Hawaiian Railway
Society, Inc., Historical Hikes West Molokai, Island
Marine, Kauai Coast Resort at the Beachboy, Kauai Osteopathic
Inc., Maalaea Surf Resort, Maui Economic Development
Board, MauiActive.com, Molokai Beach House Rental, Molokai
Consulting & Associates, Ohana Maui Islander, Outrigger
Royal Kahana, Pacific Aisles, Inc., Rainbow Kayak Tours,
Richards Shopping Center, Inc., South Seas Aquatics,
Travel Guide To Hawaii, We Love Islands
To unsubscribe from the Kahe Wale please e-mail membership@hvcb.org
with Unsubscribe KW in the subject
line.
We
welcome your suggestions or comments on how to improve
this communication vehicle,
please contact Jerry Ishibashi at jishibashi@hvcb.org.
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