Inside this Month's Issue

		Message From the President

The 2004 Maui Event is Coming Soon!
Find out about new HVCB campaigns, listen to guest panelists, or participate in the Member Mini-Tradeshow. The deadline to register is Thursday, June 17, 2004. Don't miss out on this great event!

Sharing Aloha Helps Nonprofits Promote Activities
Sharingaloha.com is a program sponsored by the Hawaii Tourism Authority and operated by HVCB as a public service. The Sharing Aloha program helps nonprofit organizations promote Hawaii at no cost!

HVCB Ohana Specials - Summer Edition
Get ready for summer by taking advantage of these great Ohana Specials!  Fifty-six of your fellow member businesses submitted an Ohana Special with over 70 offers!

Special Ohana Section
Meet your Membership & CMI Ohana! In this special section learn about the different events and programs our Ohana have been working on and participating in. 

Family Travel Heats Up This Summer
Did you ever want to know why families love to visit Hawaii? HVCB's Market Trends lists a few travel facts regarding family visitors to Hawaii. Check it out!

HTA Marketing Contractors Update
Check out the latest news and promotions from Hawaii Tourism Oceania and Hawaii Tourism Europe!

Here's What Members Have to Say

Aloha & Welcome to the HVCB Ohana

Mahalo For Your Continued Support & Participation

Message From the President

The 2004 Maui Event is Coming Soon!


This month the HVCB and MVB ohana team up to bring you the 2004 Maui Event! HVCB representatives from North America and Corporate Meetings & Incentives (CMI) will be in attendance. The 2004 Maui event welcomes HVCB President/CEO John Monahan, CMI Director of Accounts Adele Tasaka, and MVB Executive Director Terryl Vencl as our guest panelists.

In addition, this Maui Island Event will also feature a Member Mini-Tradeshow, which will encourage networking and raise awareness among our members about the various products and services available within our HVCB Ohana. Don't miss out on this great opportunity to network, listen, learn, and ask questions at the 2004 Maui Event! Register today!

                        Please click here to download the 2004 Maui Event Registration Form.





Sharing Aloha Helps Nonprofits Promote Activities

HVCB is inviting nonprofit organizations statewide to take advantage of a free program that allows them to share Hawaii's spirit of aloha when traveling abroad. Called "Sharing Aloha," the online program - sharingaloha.com - is sponsored by the Hawaii Tourism Authority and operated by HVCB as a public service to help nonprofits promote Hawaii-inspired activities overseas, and have the opportunity to receive promotional gift items for goodwill exchanges. The program's concept was developed by Senator Donna Mercado Kim, chair of the state senate tourism committee.

Sharing aloha is easy to use -- and free. Nonprofits planning an event overseas -- like a school band marching in a parade, hula halau performing in a festival, or a youth sports team playing in a tournament -- can access sharingaloha.com and apply online to take advantage of the program's benefits. This program will help nonprofits promote their activities and serve as "ambassadors of aloha" for the State of Hawaii.





HVCB Summer Ohana Specials - Summer Edition

Mahalo HVCB members for your participation in our Ohana Specials, Summer Edition! Ohana is important, and we're glad that our members have been so generous with their discounts and offers this summer.

Our last Ohana Specials in November 2003 showcased 23 offers statewide. Since then our list of Ohana Specials has grown a significant amount with fifty six participating businesses, offering over 70 discounts across the islands! The HVCB Membership team encourages you to enjoy these great discounts this summer.

                                                       2004 Summer Ohana Specials PDF Downloads

Summer Ohana Specials for Any Island(11) Oahu - Summer Ohana Specials(23) Maui - Summer Ohana Specials(22) Big Island - Summer Ohana Specials(11) Kauai - Summer Ohana Specials(7) ALL Summer Ohana Specials(74)

Special Ohana Section


                                  HVCB's Membership Ohana

Top Row: Marvin, Bill / Bottom Row: Jerry, Gina, Jaci Dannette (Not Shown)

Aloha to all of our members! HVCB Membership would like to thank you for your support and participation. Please let us know if there is anything we can do to assist you in reviewing your partnership program. From basic membership to added value services to the most up to date information on marketing opportunities for your business, we are here to help you. Here's how to contact us! The Membership Ohana: Gina Salvador (Director, Membership)                               Bill Kennedy (Manager, Membership)                                    gsalvador@hvcb.org                                                        bkennedy@hvcb.org Jaci Murakami (Membership Services Manager)                Dannette Hose (Membership Project Coordinator) jmurakami@hvcb.org                                                       dhose@hvcb.org                 Jerry Ishibashi (Membership Sales Coordinator)                 Marvin Miyoshi (General Membership Information) jishibashi@hvcb.org                                                        members1@hvcb.org                                      Pupukahi I Holomua - "Unite in order to progress" Mahalo from the Membership Sales Team!

HVCB's Corporate, Meetings, and Incentive Ohana

From Left to Right: Kathy Dever (HVCB-Chicago), Jasmine Karnella, Gladys Kamalani, Adele Tasaka, Michelle Young, Meredith Parkins (HVCB-Washington DC), Mike Murray, Joyce Garnes, Joe Nagle (HVCB-Nevada)

HVCB's Corporate, Meetings, and Incentive sales and marketing wrapped up their marketing meeting recently in Hawaii. The team is located in key feeder markets in North America, all of whom have tremendous client relationships within the industry and a superb understanding of Hawaii as a meetings destination. The purpose of this annual meeting is to recap 2004 major CMI marketing initiatives and strategies and develop future targeted marketing programs. The objective in 2004 is to market Hawaii as a meeting and incentive destination, and to generate 660,000 lead hotel room nights for the various hotel and resort properties around the state. The visitor spending created by Hawaii's meetings industry has a powerful impact that ripples throughout the state, helping to support numerous ancillary businesses on all islands that services groups with transportation, food, retail goods, and activities through their stay. For more information on HVCB's Convention Level Membership please call (808) 924-0232. To contact the CMI Sales Team please call (808) 924-0501 or visit www.meethawaii.com.                                                 Hawaii - "The Ultimate Global Gathering Place" Mahalo from the CMI Sales Team!

Mahalo Nui Loa for Stopping by the 2004 Hawaii Small Business Fair!

Mahalo to all our small business members that attended the 2004 Hawaii Small Business Fair at Kapiolani Community College on Saturday, May 22. This free fair was perfect for anyone and everyone who was interested in starting a business, expanding a business or just keeping a business alive in our current economy. From seminars on website design and guerilla marketing to a mini-tradeshow, this year’s fair provided a wealth of information for small business owners and potential small business owners alike. HVCB was proud to be among the exhibitors featured at this year’s fair! Again, mahalo to those that were able to attend. Dannette Hose Project Coordinator, Membership

HVCB Team Members Take Visitor Industry Charity Walk In Stride!

On Saturday, May 15th, HVCB employees and friends braved the rain and stormy weather in order to participate in the 26th Annual Visitor Industry Charity Walk. In the spirit of our working Ohana and HVCB’s community involvement with this very visible and worthwhile event, which helps to raise funds benefiting many charitable organizations within Hawaii’s community, the wet day was well worth it. Whether it was enjoying the great food at each of the various check points along the walk route, bumping into a business partner and/or friend from another company, enjoying the springtime spurts of torrential downpour while walking, or interacting with this year’s Miss Hawaii Scholarship Program contestants at the Hilton Hawaiian Village Beach Resort & Spa checkpoint, all in all, for those of us who participated it was a great showing of HVCB support for this industry-wide event. Mahalo to all of the members of the HVCB Ohana and friends, who came out to join us for this year’s event.

Aloha!

Jon Paul Akeo
HVCB Human Resources Manager




Family Travel Heats Up This Summer

As world events have created uncertain times in the wake of the attacks of 9/11 and the Iraq War, U.S. consumers have placed increased emphasis on strengthening family relationships and stated increased interest in family travel. With its natural beauty and wide range of activities for the entire ohana, Hawaii continues to be an ideal destination for family travelers; and this summer should be no exception.

To provide you with a better understanding of consumers in this market segment, the following are a few Family Travel Facts regarding family visitors to Hawaii:

.   Family travelers (i.e., visitors traveling with children under 18 years of age) make up 15 percent of 

   U.S. visitors arrivals to Hawaii, according to statistics from the state Department of Business,                   Economic Development and Tourism. Families account for a slightly larger share of U.S. West   

   travelers (18%) than U.S. East travelers (12%).

.   Among the top reasons for coming to Hawaii, the majority (83%) of U.S. family travelers come to the  

   state for the primary purpose of vacationing. Another eight percent come to visit friends and relatives;

   six percent come to attend/participate in a wedding/honeymoon; and four percent come for a

   convention/conference/seminar.

.   U.S. family visitors are active vacationers who take on wide range of activities, lead by shopping (98%

   of US visitors), recreation activities (98%), sightseeing (92%) and cultural activities (83%).

.   On the international front, families account for nearly one out of every five arrivals (20%) from Japan,

   but less than one out of ten (8%) arrivals from Canada.

To view HVCB reports, presentations and links to other important resources, please visit
www.hvcb.org/trends or call Market Trends at (808)923-1811.





Australian T.V. to Create an Estimated $8 Million in Hawaii Exposure

Hawaii Tourism Oceania is very excited to advise that Australian TV Channel 7 will be in Hawaii from June 11 - July 2 filming throughout the Islands courtesy of Jetset/Travelworld, Starwood and Qantas.
For the entire week commencing June 28, Channel 7’s TV breakfast program “Sunrise” will broadcast live for 3 solid hours a day from 5 different outside locations on Oahu directly back to Australian homes complete with over 40 pre filmed segments from all over Hawaii. The total exposure amounts to over $8 million and we are very grateful for this wonderful opportunity to showcase Hawaii. For anyone wishing to come along and watch any of the live broadcast 10:00am -1:00pm local Hawaiian time) the host locations are as follows:

MONDAY - On the beach at Waikiki outside the Sheraton Moana
TUESDAY - Sea Life Park
WEDNESDAY - Pearl Harbor
THURSDAY - Polynesian Cultural Center
FRIDAY - Back on the beach at Waikiki facing the Royal Hawaiian

The HTO and the sponsors named above will provide a prize for 4 people. The prize will be featured several times each day on the Sunrise program and the HTO are looking for contributions from non-hotel and non-air suppliers who would like to be part of this exciting promotion.

If you are interested, please contact Helen Williams at hwilliams@hawaiitourism.com.au before June 9, 2004 with details of the offer.





Come to TOP RESA, France’s Leading Travel Trade Show

Top Resa, taking place in Deauville from September 30 – October 2, is France’s leading Travel Trade Show and attracts over 14,000 travel and tourism professionals. Held in Deauville, on the Normandy coast, it is France’s best venue for the promotion of US Destinations.

Join Hawaii Tourism Europe at its Hawaii Booth within the Visit USA Pavilion, you'll have the chance to meet key decision makers of French tour operators and journalists! Take part in a pre or post sales mission to French tour operators and media. Participation fee US $1,500.

Find further information on www.topresa.com or please contact Silvia Bisle at Hawaii Tourism Europe, s.bisle@mangum.de, Tel. +49 89 23662197.

Be Present at the World’s Premier CMI show EIBTM, Barcelona

EIBTM, the world’s premier international show dedicated to the global meetings and incentive industry, will be held from November 30 – December 02 in Barcelona, Spain. Hawaii Tourism Europe will be present with its own booth and offers you to benefit from pre-scheduled appointments with hosted buyer groups. You’ll find further information on the show at www.eibtm.ch.

Participation Fee: US $1,500.

For more information please contact HTO's event manager Gemma O'Brien via e-mail at gobrien@hawaiitourism.com.au.

Join Hawaii Tourism Europe at World Travel Market

Celebrating its 25th anniversary, World Travel Market is now firmly established as the world's leading travel exhibition. WTM brings the industry's most prominent figures together to negotiate new contacts, develop existing relationships and set strategies for the future.

The Hawaii Tourism Europe team is already planning a host of events to take place during the show and are looking at a wide range of options to consider for this show in November, from press conferences, one-to-one appointments with trade and media and hosted events, both during the show and outside of the show.

If you are interested in joining Hawaii Tourism Europe at World Travel Market this year, please register your interest with Vicky Moore at vickymoore@hillsbalfour.com.

More information can be obtained from the World Travel Market website at www.worldtravelmart.co.uk.

Here's What Members Have to Say

If you would like to submit articles for Kahe Wale please e-mail Jerry Ishibashi at jishibashi@hvcb.org
or click here to download HVCB's Member-to-Member form. Inclusion in the Here's What Members Have to Say Section of Kahe Wale is subject to availability as space is limited. HVCB reserves the right to edit any member-to-member submission.

Aloha & Welcome to the HVCB Ohana

Members who joined in May 2004:
Ahu Pohaku Hoomaluhia, Blue Dolphin Charters, Ltd., Cheap Tours Hawaii, Hawaiian Beach Rentals, Hoonanea In Home Spa Services, HorsesInHawaii.com, Inn at Kulaniapia Falls, The, Laughing Gecko Lodge, Luuwai's Makena Landing, Maui Beach Ocean View Rentals, Maui Jim Sunglasses, North Shore Community Chamber of Commerce, Uncle Mickey's Unique Hawaiian Vacation Rental, Villa Blue Dolphin, Weddings A La Heart

Mahalo For Your Continued Support & Participation

Members who renewed in May 2004:
Member Since 1961 – 1989

Ana Hallo Tours (USA), Inc., Brick Oven Pizza, Carole Kai Charities, Inc., Central Pacific Bank, Current Affairs, Destination America, Inc., Food Pantry, Ltd., Garden Island Inn, Honolulu Academy Of Arts, HVS International, Isemoto Contracting Co., Ltd., K. Takata Store, Inc., Kaala Center, Kualoa Activity Club & Secret Island, Maui Condo & Home Realty, Inc., Mauna Lani Bay Hotel & Bungalows, Min Plastics & Supply, Inc., Napili Sunset, Obun Hawaii Group, Princeville Ranch Stables, Robert J. Clancey, Ltd., Royal Grove Hotel & Apts, Servco Pacific, Inc., Shimaya Shoten, Ltd., The New Otani Kaimana Beach Hotel, United Airlines, Waikoloa Land Company, William H Coester

Member Since 1990 – 1999
! ! ! ! A Dream Wedding Hawaii, A Dream Wedding: Maui Style, LLC, All Nippon Airways Co., Ltd., Art on the Zoo Fence, Aston Hawaii Polo Inn, Becker Communications Inc, Event Specialists International, Friends of Iolani Palace, Guest Informant, Hawaii Ecotourism Association, Hawaii Forest & Trail, Hawaiian Resources Company, Ltd., Hyatt Regency Kauai Resort & Spa, Intercultural Communications College, Ko Olina Resort Operators Association, Kona Pacific Farmers Cooperative, Kula Botanical Garden Inc., Lahaina Inn, Mauna Lani Point, Merriman's Restaurant, Prudential Orchid Isle Properties, Sun 'N Surf Condominiums, Sunset Kahili Condominium, The Contemporary Museum, The Waikiki Aquarium, Vacationcare International, Vacation-Maui.com, Volcano Winery, LLC

Member Since 2000 - 2003
A Tropical Hideaway, Aloha Best Maui Rentals, Asher Productions, Directional Strategies Travel, Dolphin Quest - Hawaii, Dolphin Quest - Oahu, Dream Beach House, Funjet Vacations, Gold's Gym International, Hale Ho'onanea Bed & Breakfast, Hawaii Island Bed & Breakfast Association, Hawaii Sailing Adventures, Hawaii.com, Hawaii-Aloha Unterkuenfte (Accommodations), Kauai ATV, Kauai Coconut Beach Resort, Keepsakes Wedding Gown Preservation, Leis of Hawaii, Mana Massage, Marina Hawaii Vacations, Maui Nui Botanical Gardens, Maui Resort Vacations, Maui Sunset, Molokai Beach House, Nestor Justiniano, Niihau Helicopters, Patrick L. Roherty Photography, LLC, Pine Isle Market, Ltd., Puunoa Beach Estates, Sitters Unlimited of Hawaii, Temptation Tours, Inc., The Islands at Mauna Lani, Volcano Country Cottages, Wilber Bergado Photography, Yanagi Sushi

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We welcome your suggestions or comments on how to improve this communication vehicle, please contact Jerry Ishibashi at jishibashi@hvcb.org.