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july 2003 |  |
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From the Director
Want to reach more than 200 people daily.Read On
Would you like to place your company's information into the hands of more than 200 people a day? If the answer is yes, we strongly encourage you to provide us with at least 50 brochures (4" x 9") that will be displayed in the Hawaii Visitors & Convention Bureau Visitor Information Office. The office is located in the Waikiki Shopping Plaza along Kalakaua Avenue.
Sample copies of the informational brochures will also serve as an invaluable resource to each of our worldwide offices in Australia, Canada, China, Germany, Japan, Korea, Latin America, New Zealand and the United Kingdom.
The Visitor Information Office receives nearly 100 e-mails and 100 telephone calls on average per day from the general public. Therefore, we urge you to please mail your brochures to:
Membership Department
Hawaii Visitors & Convention Bureau
2270 Kalakaua Avenue, Suite 801
Honolulu, Hawaii 96815
If you have any questions, please e-mail us at membership@hvcb.org.
Mahalo,
Gina Salvador
HVCB, Director of Membership
Inside this Month's Issue
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HVCB Earns Top Awards at Korea's Largest Travel Event The HVCB's Developing International Markets Division, along with a contingent of 10 Hawaii travel companies, received two top honors at the 16th Korea World Travel Fair (KOTFA) held last month in Seoul, South Korea. |
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Aloha Concierge Preparing For Influential Convention
2,500 delegates at this year's ASAE annual meeting
HVCB to host the 2003 Lanai Island Event
Who are your online competitors?
When was the last time you scoped out your online competitors? Peter Kay walks you through the process for our July POES installment.
Another Successful Kauai Island Event
The 2003 Kauai Island event was held on June 26, 2003 at the Kauai Marriott Resort & Beach Club.
Getting hitched in Hawaii - more than 111,000 year to date!
We've always known that there is no better place than Hawaii to get married and honeymoon and people from around the world seem to agree. According to the Department of Business, Economic Development and Tourism.
Hawaii Welcomes Voxtours Media Fam
Vox, the nationwide private broadcaster based in Cologne,
Germany sends a crew to film travelogue segment consisting of
seven story lines.
Check out the latest news from the Islands of Hawaii's Big Island Visitors Bureau, Kauai Visitor's Bureau, and Oahu Visitors Bureau!
Here's What Members Have to Say
HVCB Earns Top Awards at Korea's Largest Travel Event
The 16th Korea World Travel Fair (KOTFA) was held June 5-8 in Seoul, with 321 exhibitors participating from 43 countries. The tradeshow attracted more than 84,000 visitors, 83 percent of which were targeted travel consumers who paid an entry fee to gain admission and interact with destination exhibitors. The remaining 17 percent of attendees comprised travel trade professionals in Korea.
KOTFA judges bestowed HVCB with awards for "Best Booth Design" and "Best Folklore Performance" confirming Hawaii's presentation as a highlight event during the tradeshow. This marked the third consecutive year HVCB has earned both awards.
HVCB's involvement at KOTFA, made possible by the generous support and cooperative partnership of Korean Air, produced other marketing opportunities for Hawaii beyond the tradeshow exposure. Most prominently, HVCB secured extensive broadcast and print media coverage promoting Hawaii's qualities as a destination, including 10 major features in travel trade and consumer publications.
In addition, HVCB met with officials of the Doosan Bears professional baseball team, which has conducted pre-season training camps in Hawaii since 1999. HVCB presented the team with gifts from the Islands, expressing the state's appreciation for their business and encouraging their continued participation.
With 2003 marking the centennial anniversary of the first Korean immigrants to the United States, HVCB's attendance at KOTFA this year was particularly noteworthy. Locally, the Korean community is undertaking a yearlong celebration to commemorate the history and significance of its 100 years in the Islands.
A big mahalo to our 10 Hawaii travel partners who supported the HVCB at KOTFA - Aloha Airlines, Hawaiian Airlines, Hilton Hawaii, Marriott & Renaissance Resorts Hawaii, Outrigger Hotels & Resorts/OHANA Hotels & Resorts, Pacific Beach Hotel, Polynesian Cultural Center, Prince Resorts Hawaii, Starwood Hotels & Resorts Hawaii, and the Waikiki Beachcomber Hotel.
For more information, please contact Daniel Chun, Event Coordinator at 808-924-0251 or dchun@hvcb.org.
Aloha Concierge Preparing For Influential Convention
ASAE, known as the association of associations, is considered the advocate for the nonprofit sector. The society is dedicated to advancing the value of voluntary associations to society and supporting the professionalism of the individuals who lead them. Founded in 1920 as the American Trade Association Executives, with 67 charter members, ASAE now has 25,000 individual members who manage leading trade, professional, and philanthropic associations. ASAE represents approximately 10,000 associations serving more than 287 million people and companies worldwide and vendors that offer products and services to the association community.
They are expecting approximately 2,500 delegates at this year's annual meeting. If your company is a restaurant, activity, attraction, or shopping facility; keep your business top-of-mind through the use of brochures, restaurant menus, and on-site referrals through the Aloha Concierge.
If your company would like more information, or to take part in this added-value service, please contact Jaci Murakami at jmurakami@hvcb.org or at (808) 924-0250.
Partnering with Destination Lanai, the HVCB will host the 2003 Lanai Island Event on Tuesday, August 12, 2003 at the Lanai Senior Center. Representatives from HVCB's North America and Interactive Marketing departments will share information about their latest marketing efforts. Waynette Ho-Kwon, Director of Destination Lanai, will be providing information about the resources and marketing tools available to businesses specifically related to the island of Lanai. We hope you can join us!
For more information please contact Melissa Archpru at (808) 924-0233 or marchpru@hvcb.org.
Who are your online competitors?
Go to http://search.gohawaii.com/kw/poes and find out how to get a competitive advantage online!
We're all comfortable in using the Web as a way to market our products and services. But how many of you have used the Web to do an in-depth analysis of your competitors? How many of you become "mystery Web surfers" and act like a potential customer by attempting to find your company on the Web?
As part of our ongoing monthly installment of the Partner Online Education Series (POES), we're happy to roll out our fourth issue. This month we're focusing on how you can use gohawaii.com to find out how you stack up against your competitors. It's a complete mini-course with great ideas on finding your competitors, seeking out new market opportunities simply with a wording change, and increasing the amount of visitors to your site. This is a "beginner" course designed for those that have rarely (if ever) seriously researched their competitive positioning online.
Like all of our other POES installments, you can sit back and watch the streamed presentation or interactively click through online slides and view screenshots and sample reports.
If you have a Web site and believe it's important to your business, then understanding how you compare to the rest of the market, and understanding how customers can (or cannot!) find you will make all the difference in the world to your online business.
Just go to http://search.gohawaii.com/kw/poes and find out how to get a competitive advantage!
Let us know what you think!
Peter Kay on behalf of the Hawaii Visitors and Convention Bureau
Another Successful Kauai Island Event
The 2003 Kauai Island event was held on June 26, 2003 at the Kauai Marriott Resort & Beach Club. The joint efforts of the Hawaii Visitors & Convention Bureau and the Kauai Visitors Bureau enabled member and non-member businesses to gain understanding of various market areas and how the HVCB and KVB reach those markets.
The presentations featured Major Marketing Areas, North America, Japan, and Corporate Meetings & Incentives, who described recent trends in their market and what they are doing to target those areas. Also included, was HVCB's technology session that highlighted Web statistics and introduced the Partner Online Education Series (an online program created to assist business partners in enhancing their exposure on the Internet). SMS Research closed the event with research information specific to Kauai, including visitor statistics and recent industry developments.
Over 40 member and non-member organizations participated in this event. Attendees were asked to complete an event survey and here are some of the comments given at the end of the event:
"Excellent.so much information presented!" - Jamie McKnight, Kauai Inn
"The information was helpful and interesting."- Amanda Kouba, Tutui Nui Productions, LLC
"Great seminar; do it again!" - Shaylyn Kimura, Princeville Golf Club
For copies of the presentation, event handouts, and complete results of the event survey, please email membership@hvcb.org and write "Kauai Island Event Information" in the subject line.
Getting hitched in Hawaii - more than 111,000 year to date!
We've always known that there is no better place than Hawaii to get married and honeymoon. People from around the world seem to agree. According to the Department of Business, Economic Development and Tourism, more than 78,000 visitors have come to the Islands of Aloha to wed since January, and more than 111,000 have spent their days in marital bliss here.and we're looking forward to many more to come! In hopes of helping visitors plan their romantic trips, the HVCB provides a consumer service on our gohawaii.com site.
The new service launched on Valentine's Day 2003 and provides leads via e-mail to our partnering businesses. Each lead has information specific to the consumer and their planned wedding, wedding renewal, or honeymoon. Businesses are able to respond directly to the consumer through an alias address and share information about their company and services.
Since February, nearly 8,000 leads have been distributed to partnering businesses as we invite more visitors to "share a little Aloha" here in Hawaii!
If your company would like more information or to take part in the Romance Lead Generation added-value service, please contact Jaci Murakami at jmurakami@hvcb.org or at (808) 924-0250.
Hawaii Welcomes Voxtours Media Fam
Vox, the nationwide private broadcaster based in Cologne, Germany, offers a wide choice of general entertainment programs for the international market. As one of its entertainment shows, Voxtours presents tourist destinations around the globe from a new and exciting perspective. With a market share of up to seven percent, Voxtours is the leading travel program on German television, acclaimed by both, audience and critics. Voxtours has an audience of up to 2.5 million, and is broadcasted every Sunday with two reruns to follow the next week. Additionally, Voxtours sells VHS copies of its broadcasts.
With a crew of three, Voxtours is visiting Oahu and the Big Island from June 23 - July 13, with the intention of filming a travelogue segment consisting of seven story lines:
1. Rodeo on July 4th
2. Dolphin Excursion
3. Surf - Old Meets Young
4. History of Waikiki Beach
5. Downhill Skating
6. Traditional Hawaii - Pu'uhonua O Honaunau
7. Big Island Micro-Breweries
A local talent scout / producer is accompanying the crew on both Islands to assist in easing cultural differences, and also to share the "Aloha Spirit". All activities have been arranged by the Oahu Visitors Bureau and the Big Island Visitors Bureau.
A big MAHALO to the members that have made Voxtours' experience on the Islands a memorable one!
For more information, please contact Michele Lee, Event Coordinator at mlee@hvcb.org or (808) 924-0240.
Big Island Visitors Bureau is planning a major consumer mall promotion in Orange County this September. Click here for more information.
Exclusive Kauai Discounts for KVB members
Click here to see discounts being offered by Kauai Visitors Bureau members.
Romance is in the air at the first ever OVB Educational Seminar!
Oahu Visitors Bureau successfully conducted their first time ever "Romance Seminar" that featured guest speaker David Liu from The Knot. Click here for more information.
Here's What Members Have to Say
Long Ears Coffee Company, located on Big Island Hawaii, Hamakua Coast, offers estate coffee farm tours, including coffee processing cherry to roasted, bagged, sales on site. Sampling 100% pure Hamakua Coast Coffee. Hawaiian wood bowls, lamps with wooden lamp shades, Hawaiian seed leis, and various crafts. Visit with revered Hawaiian Quilter who has kits for sale. Come learn about coffee history on the Hamakua Coast, see artifacts, talk story.
For more information, please visit our website at www.longearscoffee.com
The Oahu Club, located in beautiful Hawaii Kai, is a swim, tennis and fitness health club. The facility includes a 50 meter heated swimming pool, wading pool, 6 lighted tennis courts, Jacuzzi, sauna, open-air group fitness studio, open-air fitness room, snack bar and rental party area. The Oahu Club offers permanent memberships to residence as well as package rates for visitors that include use of the facility lunch and programs such as tennis, swim, and fitness classes. Beautiful scenery, fresh air, and state-of-the-art equipment make the ideal setting for recreation and fitness workout.
For more information, please visit our website at www.theoahuclub.com
Aloha & Welcome to the HVCB Ohana
Members who joined during the month of June:
#1 #1 Aloha, Aussie Tim's Texas Barbeque, Beach Villas of Maui, Big Island International Marathon Association, Business Plans Hawaii, Chef Mavro Restaurant, David Murphey Photography, The Great Ohana Hunt, Haskin Realty, Hawaii Polonia Tours, Hawaii Wellness Tourism Association, Hawaii's Best Rentals, LLC., Healing Vacations, Holoholo Trans & Tours, The Inn at Volcano, Ke'ano Kolepa - Spirit of Golf Hawaii, Kia'i Kai Bed & Breakfast, Lanai Real Estate, LLC, Makena North Course, Makena South Course, Napali Riders, Paradise Aura Co., Pineapple Park, Sitters Unlimited of Hawaii, Surf Hawaii Surf School, Swift Golf Vacations, The Wedding Pledge
Mahalo For Your Continued Support and Participation
Members who renewed their membership in June:
Member Since 1961-1986
Aston Waikiki Beach Hotel, Brennecke's Beach Broiler, Brick Oven Pizza, Central Pacific Bank, Ching Young Village, Chuck's Steakhouse, Fantasy Holidays, Honolulu Publishing Company, Ltd., Hyatt Regency Waikiki Resort & Spa, Lyman Mission House And Museum, Mauian Hotel, R & C Hawaii Tours, Servco Pacific, Inc., Shimaya Shoten, Ltd., Sony Hawaii Company, Spotlight Hawaii Publishing, Tihati Productions, Ltd., Weil & Associates
Member Since 1987-1992
Aloha Beach Resort, Atlantis Submarines, Cloud 9 Travel, Events International Inc., Hale 'Aha at Princeville, Hale Pau Hana Resort, Hawaiian Airlines, Inc., Island Breeze Luau, Kamaole Beach Royale Resort, Kauai Lagoons Resort Co., Ltd., KPMG LLP, Lahaina Cannery Mall, MacFARMS of HAWAII, Maui Horse Whisperer, PacRim Marketing Group, Inc., Sam Shenkus, Tropic Temptations D.M.C., Inc., Wailea Resort Company, Inc.
Member Since 1993-1997
#1 Hawaii Weddings - $95, 1 & 1 A Dream Wedding Hawaii, Aloha Tower Marketplace, American Cancer Society, Hawaii Pacific, Art on the Zoo Fence, GK Ltd. Travel, Hans Hedemann Surf, Inc., Hawaii Vacation Rentals, Inc., Hotel Lanai, Hyatt Regency Kauai Resort &Spa, ICES, Kayak Kauai Outbound, King Auto Center, Koke`e Natural History Museum - Hui o Laka, Kona Pacific Farmers Cooperative, Pacific Whale Foundation, Ryan's Grill, Sugar Cane Train, Travel Planners, Inc., Tuxedo Junction, Volcano Winery, LLC, Will Squyres Helicopter Tours
Member Since 1998-2000
A Beach Wedding Hawaiian Style, A State of the Art Productions, All Ways Maui'd Weddings & Ceremonies, An Elegant Island Wedding, Bear Com Wireless Worldwide, Belle Vue Cottage and Suites, Bubba Gump Shrimp Company, Cheeseburger In Paradise, Destination Avenue, Friend Travel Service Co. Ltd., Funjet Vacations, Gay & Robinson Tours, LLC, Hawaii Ecotourism Association, Holoholo Charters, Inc., HTH Corporation, Luxury Vacation Homes, Inc., National Football League, Ornaments To Remember, Pacific Escapes, Prudential Orchid Isle Properties, Sitters Unlimited of Hawaii, Vacationcare International
Member Since 2001-2002
A Wedding Hawaiian Style, Aina Hawaiian Tropical Products, Aloha Beach Vacation Rentals, Aloha Kauai Villas Resort, Aloha Wellness Travel, Aston Hotels & Resorts, Best Places Hawaii, Blue Hawaii Properties Inc., Destination Marketplace LLC, Direct By Owner Maui Rental Condos, Dolphin Quest - Oahu, Dunbar Beachfront Cottages, Essence of Hawaii, Gigi's Oceanfront Paradise, Hale Aloha Aina, Hale Ho'okipa Inn B&B, Hardwick Vacation Services, Hilo Hawaiian Corporation, Holua Resort, Maui Harley Davidson, Maui Wellness Institute - Health Mentor Alliance, Pahala Plantation Cottages, Pony Express Tours, Inc, Robert Kaiser Photography, Rock House of Koloa L.L.C., Seaside Cottage, The Wedding Pledge, Yanagi Sushi
Are we missing anyone? If you know someone who might want to be added to our mailing list, please email the information to membership@hvcb.org.
We welcome your suggestions or comments on how to improve
this communications vehicle, and if you would like to submit
articles for Kahe Wale, please contact
sgodinez@hvcb.org.
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