| Message
From the President
| Aloha
HVCB Ohana,
Hawaii’s new statewide fall promotion campaign
with the tagline “there’s plenty of
time to do absolutely nothing…on your plane
ride home,” underlines the multitude of
activities to be enjoyed on Hawaii’s six
major islands during the season.
Come Experience Hawaii highlights
the state’s many outdoor activities and
adventures, including golf, hiking, and snorkeling
during the typical post-summer season slowdown
in travel. The campaign also emphasizes educational
enrichment (e.g., museums, historical sites, cultural
heritage tours); and other “indulging”
activities like Hawaii’s diverse shopping,
world-renowned dining, and state-of-the-art spas.
Furthermore, the campaign will feature Hawaii’s
“Aloha Festivals” featuring Hawaiian
music and dance, floral parades, block parties,
cultural exhibits and performances on all Islands.
As Jay Talwar, our vice president of marketing,
stated, “The kids are back in school and
the post-summer season slow down in travel represents
an especially good time for adults to reward themselves
with fun and romance in the islands.” He
elaborated by saying that “there’s
more value in pricing, accommodations are abundant,
airports are less busy, tee times are easier to
come by, and there are lots of cool things to
do and see.”
In short, “there’s plenty of time
to do absolutely nothing…on your plane ride
home.”
Mahalo,
John Monahan
President/CEO
|
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Hawaii is Ranked Among Top
Summer Destinations by Travel Agents and Consumers
According to the “Summer
Hot Spots Survey” conducted by the American Society
of Travel Agents (ASTA) and Fodor’s LLC, Hawaii
ranked as the fourth most popular state destination
this summer by travel agents. With 11.1 percent of the
vote, Hawaii ranked just behind Florida (29.2%), Nevada
(19.8%), and California (11.5%).
Meanwhile, ASTA website users (travel consumers) had
an even better outlook on the Islands of Aloha, ranking
Hawaii as the second most desirable domestic "hotspot"
of the summer:
1. Las Vegas (16.6%)
2. Hawaii (15.3%)
3. Orlando (8.0%)
4. New York (5.2%)
5. San Francisco (3.9%)
Please
click here for more information on ASTA/Fodor's "Summer
Hot Spot Survey,"
Market Trends Online has just released the latest preliminary
2004 arrivals figures to Hawaii from top metropolitan
areas. Visit HVCB's official research website at www.hvcb.org/trends
for the latest in HVCB market research and analysis
or call (808) 923-1811 for the Market Trends Department.
Canadian
Traveller Ad Opportunity from BIVB
Reach, influence and sell
to over 16,000 Canadian travel agents and tour operators.
The Big Island Visitors Bureau is partnering with Canadian
Traveller magazine, Canada's only destination focused
travel trade publication for the fifth consecutive year
in producing a special supplement in the August
issue. Canadians stay longer than many other visitors
to Hawaii and are currently the fastest growing international
market. Discounted group page advertising rates have
been negotiated on your behalf to make participation
easy and inexpensive in this perfectly timed supplement.
For more information please contact Dan Coombs, Manager
of Special Projects, Canadian
Traveller at (250) 861-9095 or via e-mail at: dancoombs@canadiantraveller.net.
Big Island Visitors Bureau's New Meeting Planner Released
With meetings and incentives
as a key market focus for the destination, Big Island
Visitors Bureau produced a useful islandwide Meeting
Planner with essential information for those specializing
in group business.
Hawaii's Big Island Meeting Planner offers up 24 pages
of compelling reasons for selecting this destination
and it includes a membership directory. Features cover
golf, spa trends, activities, adventure, points of interest,
local knowledge, and insider tips, as well as testimonials
from actual meeting planners. All that plus a round
up of meeting facilities.
This new Meeting Planner will be used as primary MCI
fulfillment and goes hand-in-hand as a companion to
the new www.meetbigisland.com.
For more information on the BIVB Meeting Planner please
call (808) 961-5797.
Big Island Visitors Bureau Blitzes Media in Seattle
and Los Angeles
In response to Northwest Airlines'
announcement of new Seattle - Kona mid July service,
the Big Island Visitors Bureau added a June Seattle
Media Blitz to its 2004 public relations plan. This
additional blitz is intended to promote the Big Island's
profile and increase interest in visiting.
The blitz continues on to its previously scheduled Los
Angeles stop for two days of media calls and culminates
at the Norwegian Cruise Line media events in Long Beach.
BIVB Media Blitzes
2004 Media Blitzes Continue Focus on Top Ten Markets
August 23-27 (Pacific Northwest)
BIVB members are always welcome to attend media blitzes.
Contact Laura Aquino at (808) 326-7820.
Hawaii's Big Island Upcoming Marketing Events
Aloha Week in Chicago, July 26-29
Activities for the week include the Aloha Airlines Golf
Tourney, Travel
Agent sales calls and presentations, and the Aloha Summerfest
Tradeshow.
For more information please contact George Applegate
at (808) 961-5797 or via e-mail at gapplegate@hvcb.org.
Visit BIVB online at www.bigisland.org.
Travel
Agents go to Maui for the Maui Nui Island Specialist
Program
The
Maui Nui Island Specialist Program had its inaugural
meeting on June 8-15, 2004. Sixteen travel agents
participated. Besides touring various sites on Maui,
they spent a day and a night on Molokai and Lanai.
It was very successful and two more program dates
are scheduled before year end.
For more information on the Maui Nui Island Specialist
Program please call (808) 244-3530. |
Maui
Nui Island Specialists visit
the Maui Ocean Center
|
“Magic Isles” Closer Than Ever with New
Direct Flights
Several airlines have announced new flight service to
Maui to meet the summer demand.
They include:
• American
Airlines Flight #233 departs San Francisco (SFO)
• United
Airlines Flight #23 departs Los Angeles (LAX)
• Harmony
Air Flight #HQ872 departs Vancouver (YVR)
Oahu Joins Hawaii Partners in Heating
up the Market “Down Under”
The Oahu Visitors Bureau joined other Hawaii partners
in supporting Hawaii Tourism Oceania’s (HTO) cooperative
efforts with Hawaiian Airlines in promoting Hawaii to
the Australian market. Thanks to Hawaiian Airlines non-stop
service to Sydney four times a week, massive marketing
by Hawaiian and HTO, and an improving economy, Hawaii
can better target additional visitors from Australia.
The Oahu Visitors Bureau (OVB) joined Hawaiian Airlines
on their inaugural flight from Sydney on May 18th. Later,
in early June, OVB participated in HTO’s “Aloha
Down Under” road show. OVB impacted 721 travel
agents, 13 meeting planners, and several wholesalers
in Sydney, Melbourne, and Brisbane with its destination
message and presentation. OVB supported Hawaiian Airlines
and HTO in the massive marketing push through presence
in Travel Week Australia and WHO Week. OVB will also
be lending some PR support on a number of upcoming media
projects.
For more information on OVB please call (808) 524-0722,
or visit them online at www.visit-oahu.com.
OVB Continues to Impact
North American Agents
The Oahu Visitors Bureau (OVB) sales activities continued
in June with attendance at the Leisure Travel Summit
in Anaheim, June 10-12. Oahu destination seminars were
packed by agents who signed up for OVB’s destination
training and appointment slots at the tradeshow. The
seminars were filled with OVB certified Oahu Destination
Specialist from Funjet Vacations 500 Club. These agents
are Funjet’s elite agents who book more than 500
seats annually through Funjet. The on-island Oahu Destination
Specialist program ran from June 13 - June 18. OVB worked
closely with our partners to the North – Companion
Holidays – on the inaugural HMY Airways flight
from Canada. Over 160 agents and nine media participated
in OVB’s shortened on-island training program.
Upcoming in July, OVB will support a number of North
American Fams including one from Australia.
For more information on OVB please call (808) 524-0722,
or visit them online at www.visit-oahu.com.
The Molokai
Visitors Association Moves to a New Office
The Molokai Visitors Association has moved! We are now
located on the corner of Highway 450 and Kamoi Street
in a brand new renovated location. We are right in the
heart of town. Our new address is
#2 Kamoi St., Suite 200, Kaunakakai, 96748.
MVA News
Beginning July 6,2004, the island of Molokai will begin
agriculture inspection. The hours will be limited but
it will greatly assist visitors or residents connecting
on to the mainland or elsewhere. The hours are as follows:
Monday / 8:30am - 1:30pm
Tuesday - Sunday / 7:30am - 12:30pm
For more information on the Molokai Visitors Association
please call (808) 553-3876.
Ironman
Promotion in Germany
Hawaii Tourism Europe
is currently doing an extensive Hawaii promotion within
the approaching Opel Ironman Germany event, official
qualifier race for the competition in Hawaii. A Hawaii
sweepstakes on radio hr3 with editorials and interviews
on the Aloha islands will take place two weeks before
the big event, offering two trips to Hawaii. On the
event day itself, July 11th, 10,000 Hawaii branded drink
bottles will be distributed to athletes, VIP guest,
media and spectators. Many thanks to the sponsors of
the trips, Waikiki Beach Marriott and Spa, and United
Airlines.
For more information please contact Silvia Bisle at
Hawaii Tourism Europe, s.bisle@mangum.de,
Tel. +49 89 23662197.
The Aloha Down Under Event was a Success,
Attracting Hundreds of Travel Agents to Australia
|
Hawaiian
Airlines and Hawaii Tourism Oceania's (HTO) Aloha
Down Under Workshops that took place in the
first week of June have been deemed an enormous
success. HTO reported that an estimated 400 agents
attended in Sydney, 160 in Melbourne and 130 in
Brisbane. A separate VIP function was also held
at the US Consul General's residence in Double
Bay, for the key MICE operators, signifying the
importance of the convention and incentive market
to the destination of Hawaii. The objectives of
the shows were to launch the new Hawaiian airlines
services between Honolulu and Sydney, to provide
valuable training on the destination, and to provide
a number of the Hawaiian suppliers the opportunity
to acquaint themselves with the Australian market
place. This was the first time ever a Hawaiian
road show of this magnitude has been held in Australia.
Click
here for the Aloha Down Under Press Release
For more information please contact HTO's Gemma
O'Brien via e-mail at gobrien@hawaiitourism.com.au. |
Dancers on the US
Consul General's
residence steps await VIP guests
for the CMI function
|
HVCB's
Images of Aloha Available for Member Promotions
The Hawaii Visitors and Convention Bureau has an image
CD “Images of Aloha” containing a variety
of select shots covering island scenes, culture, wellness,
romance, activity, and more. These images can be used
for editorial and commercial purposes as long as it
is used to promote Hawaii and photo credit is provided
to HVCB & photographer.
If you are interested in obtaining this CD, please
click here to download the "Images of Aloha"
CD request form. You may fax your completed forms
back to (808) 254-1199 or email mhc@hawaii.rr.com.
Here's What Members Have to Say
|
Paradise Helicopters is dedicated
to providing a personalized and friendly helicopter
flight service to all of our customers. From the
first phone call to the end of the flight our
staff is trained to serve the client and give
a personal touch to make everyone feel special.
Paradise Helicopters is the only tour company
on the Island of Hawaii to offer both four passenger
and six passenger helicopters. All of our helicopters
are equipped with headsets that allow you to talk
with other passengers and your pilot. You can
ask your pilot questions and point out areas of
interest to your fellow passengers to make your
flight personal.
For more information or to book your reservations
today please call (808) 969-7392, e-mail us at
paradisecopters@verizon.net,
or visit us online at: www.paradisecopters.com. |
|
Timeless Memories, Inc. is home to Forever
Mauied (a Maui Wedding planning company established
in 1999) and Frames In Time Photography & Videography
Studios. We host the largest photography studio
on Maui with over 1,800 square feet of shooting
space. Both digital & film photography can be
shot in studio or on location. Our friendly &
helpful staff await your call and look forward to
capturing your Maui Memories!
For more information please call (877) 686-3686
or locally at (808) 871-4715. You may e-mail requests/questions
to munnfoto@tiki.net
or visit us online at www.timelessmemoriesinc.com.
|
|
If
you would like to submit articles for Kahe Wale please
e-mail Jerry Ishibashi at jishibashi@hvcb.org
or click
here to download HVCB's Member-to-Member form. Inclusion
in the Here's What Members Have to Say Section
of Kahe Wale is subject to availability as space is
limited. HVCB reserves the right to edit any member-to-member
submission.
Aloha
& Welcome to the HVCB Ohana
Members who joined
in June 2004:
001Maui.com, A Hawaii Gay Adventure, Air Ventures Hawaii,
LLC, Beach Lovers Hawaii, David Nakashita Communication
Design, Destination Technologies, Hawaii Convention
Center, Heide & Cook, Ltd., Kau Hale Center and
Vacation Rental, Marjet, Inc., Pacific Harley Davidson,
Partners in Paradise, Rainbow Reservations AKA Hawaii
Reizen, Reyn's Men's Wear, Inc., Signature Travel Network,
Vida Mia
Mahalo
For Your Continued Support & Participation
Members who renewed
in June 2004:
Member Since 1985 – 1989
Aloha Airlines, Inc., Aloha VIP Tours, Inc., Americantours
International, Inc., Aston Waikiki Beach Hotel, Atlantis
Submarines, Caldwell Travel Service, Ching Young Village,
Chuck's Steakhouse, Honolulu Publishing Company, Ltd.,
Information Tickets & Travel, Kaanapali Beach Hotel,
Kauai Island Tours, Inc., Louis Vuitton Hawaii, Inc.,
Media Links, Polynesian Plaza, Rendezvous Tours, Inc.,
Sony Hawaii Company, Spotlight Hawaii Publishing, Stryker
Weiner & Yokota Public Relations, Travel Agent Magazine,
USS Bowfin Submarine Museum & Park, Weil & Associates
Member
Since 1990 – 1999
#1 #1 Aloha, #1 Hawaii Weddings - $95,
A Beach Wedding Hawaiian Style, Above It All, Inc.,
All Ways Maui'd Weddings & Ceremonies, American
Cancer Society, Hawaii Pacific, Belle Vue Cottage and
Suites, Bubba Gump Shrimp Company, Consolidated Resorts,
Inc., Coral Creek Golf Course, DoubleTree Alana Hotel
- Waikiki, Eco Air Tours - Hawaii, Events International
Inc., Fairmont Orchid Hawaii, The, Gay & Robinson
Tours, LLC, GK Ltd. Travel, Hale Pau Hana Resort, Hans
Hedemann Surf, Inc., Hawaii On Sale!, Hawaii Pacific
University, Hawaii Vacation Rentals, Inc., Hawaiian
Airlines, Inc., Hilo Hattie - The Store of Hawai`i,
I Do Weddings, ICES, King Kamehameha's Kona Beach Resort,
Koke‘e Natural History Museum - Hui o Laka, Kona
Charter Skippers Assn. Inc., Nakea Kauai Vacation Rentals,
National Football League, Pacific Whale Foundation,
Panache Destination Management, Inc, Property Network,
Ltd, Sam Shenkus, Sheraton Maui Resort, Sugar Cane Train,
The Estates of Turtle Bay, Inc., Travel Planners, Inc.,
United Vacations, Waipio Wayside B&B Inn, Will Squyres
Helicopter Tours, Xerox Hawaii
Member
Since 2000 - 2003
A Aala Aloha Maui Destiny Weddings, Beachfront
Kaluakoi, Big Island International Marathon Association,
Breeze Hawai‘i Diving Adventures, Brigham Young
University, Direct By Owner Maui Rental Condos, Dunbar
Beachfront Cottages, Flyaway Holidays, Hale Aloha Aina,
Hale Kamaole, Hawaii Polonia Tours, Hideaway Bay, Hilo
Hawaiian Corporation, Holua Resort, Honouliwai Taro
Patch Farm, Kapoho Vacation Cottages, Kia'i Kai Bed
& Breakfast, Kwilts 'n Koa, Lanai Real Estate, LLC,
LoveMyHawaii.com, Makena South Course, Mike Carroll
Gallery, Molokai Lomi Massage, Molokai Rentals &
Tours, Na Pali Explorer, Ohana Maui Islander, Pacific
Escapes, Paradise Hideaways LLC, Seaside Zen Cottage,
Surf Hawaii Surf School, Visitor Magazines
To unsubscribe from the Kahe Wale please e-mail membership@hvcb.org
with Unsubscribe KW in the subject
line.
We
welcome your suggestions or comments on how to improve
this communication vehicle,
please contact Jerry Ishibashi at jishibashi@hvcb.org. |
