Message From the President
HVCB
Launches Hawaiian Music Tourism Promotion
Aloha,
Hawaii entertainers Willie K., Amy Hanaialii Gilliom,
Robi Kahakalau, and Sean Naauao will perform their signature
music during Aloha Live!, a concert tour co-promoted
by the Hawaii Visitors and Convention Bureau. The first
leg of the tour will begin in Vancouver, BC on July
29 and will end in Sacramento, CA on August 15. The
second leg will occur during October and visit East
Coast cities. For more information on the tour schedule
and ticket information, please click on www.alohalive.com.
Aloha Live!
will feature the music and entertainers that people
in Hawaii are enjoying today. Hawaiian music embodies
the uniqueness of Hawaii's culture and is one of the
key factors in differentiating our destination. The
music of the Islands is more diverse and accessible
than ever, and its appeal can clearly influence travel
decisions.
The tour is being produced by WorldSound, who has worked
with many of the Island's finest artist to spread the
music of Hawaii around the world. Along with HVCB, the
Hawaii State Foundation on Culture and the Arts, the
Western States Arts Federation, and United Vacations
support the tour's efforts to perpetuate and promote
Hawaiian music across America.
In the U.S. cities, fans can enter to win a trip to
Hawaii courtesy of United Vacations. The prize package
includes round trip airfare for two on United Airlines,
hotel accommodations at a select Starwood Hotels &
Resorts Hawaii property, Alamo rental car and free passes
to top attractions, courtesy of the Activities &
Attractions Association of Hawaii.
Mahalo,
John Monahan
CEO/President
2004
Maile Awards
HVCB is gathering names of those individuals and/or
organizations who have made significant contributions
to sustaining the quality of Hawaii's experience and
contributing to the growth of Hawaii's tourism industry
for the benefit of residents and visitors alike. These
recommendations will be considered for a Maile Award,
which will be presented at HVCB's Annual Luncheon on
September 2, 2004 at the Sheraton Waikiki.
For anniversary related recognition, awards are only
given on the 25th, 50th, 75th, 100th (etc.) anniversary.
Please respond with the names of any candidates no later
than Monday, August 9 to Darlene Morikawa at dmorikawa@hvcb.org.
HVCB
Travel Trade Marketing Activities in June
June 2
Modern Bride's Best Honeymoon Awards Dinner, New York,
NY - Modern Bride magazine unveiled the World's 50 Best
Honeymoons as featured in the August/September issue's
eighth annual honeymoon survey of 3,000 of America's
top travel agents. Hawaii continues to rank as the number
one honeymoon spot for the 8th year in a row. Travel
experts also named places with the most luxurious amenities,
including "Best Resort Spa," Grand Wailea
Resort & Spa Maui. The #2 most popular major honeymoon
city for 2004 was Honolulu, and the top destination
wedding location was Hawaii. HVCB's regional director,
eastern region, Jennifer Cabasag, was at the awards
dinner to receive awards for Hawaii and Honolulu.
June 14 -16
Hawaii Reservation Agent Training with Norwegian Cruise
Line Hawaii's Miami office, Miami, FL - 100 NCL reservation
agents trained by HVCB's Jennifer Cabasag. The event's
June 15 trade show hosted over 350 NCL reservation agents
June 21-25
Hawaii Reservation Agent Training with All About Hawaii
west coast offices, Tigard, OR - HVCB's regional director,
western region, Christina Aldanese, presented Hawaii
training for approximately 30 agents in All About's
Oregon office.
Click
Here for a Complete Listing of June 2004 Travel Trade
Marketing Activities
For more information on travel trade marketing activities
please call Dan Gomez at
(808) 923-1811 or e-mail dgomez@hvcb.org.
Kauai,
Maui, Big Island, Ranked Among World’s Best by
Travel + Leisure Readers
Kauai, Maui and the Big Island
ranked among the top five “World’s Best”
islands in Travel + Leisure magazine’s prestigious
“World’s Best” Readers Poll for 2004.
Kauai and Maui took the second and third place spots,
respectively, ranking just behind Bali, Indonesia in
the “World’s Best Island” list. The
Big Island ranked fifth. T&L stated that the Hawaiian
Islands “staged a major comeback,” as Kauai
climbed three spots in the poll (from fifth in 2003);
Maui rose three spots (from sixth in 2003); and the
Big Island ascended two spots (from seventh in 2003).
The top ten islands in this year’s “World’s
Best” readers poll were:
Travel
+ Leisure's "World's
Best" Islands 2004
|
| 1. Bali |
6. Santorini |
| 2. Kauai |
7. Sicily |
| 3. Maui |
8. Prince Edward Island |
| 4. Galapagos Islands |
9. Mount Desert Island (Maine) |
| 5. Hawaii (Big Island) |
10. Great Barrier Reef Islands |
Source:
http://www.travelandleisure.com/worldsbest
Visit HVCB's official research
website at www.hvcb.org/trends
for the latest in HVCB market research and analysis
or call (808) 923-1811 for the Market Trends Department.
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Visit the HVCB Visitor
Information Office
HVCB's Visitor Information Office has been consolidated
and relocated to its Corporate Office in the Waikiki
Business Plaza, 2270 Kalakaua Avenue, Suite 801,
Honolulu, Hawaii 96815.
If you have visitors who are in need of some visitor
information come visit us today. The HVCB Visitor
Information Center has everything from
vacation planners and island maps, to activity
and dining brochures. Visitor Information
Center hours are Monday - Friday, 8:00 a.m. -
4:30 p.m.
If you are a Business Level Member and would like
visitors to see your brochure. Please submit 50
of your registered company's brochures to:
Hawaii Visitors & Convention Bureau
Attn: Membership
2270 Kalakaua Ave. Suite 801
Honolulu, HI 96815
You may also visit our website at www.gohawaii.com
or call 1-800-GoHawaii (464-2924) to request a
vacation planner. Call the information center
at (808) 923-1811 or fax (808) 924-0290.
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MVB Attends NACO Convention in Arizona
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At
the request of Maui's County Council members,
the Maui Visitors Bureau attended the National
Association of County Officials in Phoenix, Arizona,
July 18-20. This group of national county council
elected officials will bring their Annual conference
to Hawaii Convention Center in July 2005. There
were 2000 people in attendance and all are very
excited about their trip to Hawaii next year.
We promised to have temperatures less than 110
degrees and trade winds blowing.
For more information on MVB please call (808)
244-3530 or e-mail maui@hvcb.org.
Visit the Maui Visitors Bureau online at www.visitmaui.com.
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Left
to right: Clay Kim, GSA Molokai Visitors Association,
Terryl Vencl, Executive Director, MVB, Waynette
Ho-Kwon, Director, Destination Lanai, Lysha
Kamisato, Miss Maui, and Chris Kaiaokamalie,
Manager, Travel Trade Development, MVB.
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Hawaii Tourism Europe Update
Hawaii - Island Paradise No. 1 in Germany
RTL
TV program Life!, evening lifestyle magazine,
voted Hawaii the island paradise No. 1 in the world
for the Germans, world leaders in traveling abroad.
Mauritius and Maldives were ranked No. 2 and 3. This
were the results of a FORSA study, done on behalf of
RTL. 1,8 million spectators saw this magazine, which
corresponds to a PR-Value of more than 2 million US
dollars.
Hawaiian Flair on German Summer Events
In
July various events brought Hawaiian flair to Germany.
Great promotion for Hawaiian music has been done by
the performances of Amy & Willie K. and Makana during
several events in Germany, amongst those the tour of
Carlos Santana and the Ironman event in Frankfurt. Hawaii
Tourism Europe promoted these performances by a mailing
to travel agents.
A Hula festival in Zeulenroda attracted several thousands
of visitors - Hawaii Tourism Europe was present with
an own booth and distributed information on the Aloha
islands. A Hawaii information evening, organized with
media partner Pforzheimer Zeitung, attracted more than
200 guests and entertained with Hula live performance.
Hawaii Ironman Promotion
Hawaii
Tourism Europe has successfully run an extensive Hawaii
promotion within the Opel Ironman Germany Frankfurt.
After the two weeks radio promotion mentioned in last
Kahe Wale issue, the sports event itself took place
in Frankfurt on July 11. More than 2,000 athletes participated
in the qualification race for the Ironman Hawaii. Three
hundred thousand spectators supported the athletes in
their "longest day of the year"! HTE was part of the
event, with distribution of 10,000 Hawaii branded drink
bottles and a life on air Hawaii sweepstakes during
the competition on HR3 radio station. Moreover, Amy,
Willie K. and Makana brought Hawaiian atmosphere with
their performance in the finishing line. Hawaii Tourism
Europe distributed 50 Leis with Hawaii greeting and
website link to VIPs and the first athletes entering
the finishing line.
For more information please contact Silvia Bisle at
Hawaii Tourism Europe. You may call +49 89 23662197
or e-mail her at s.bisle@mangum.de.
Kuoni Roadshow
As part of the Kuoni Roadshow, HTE exhibited at
the Brighton Thistle hotel which was attended by
150 of their independent millionaire agent members.
Agents were encouraged to visit each stand by completing
questionnaires on the various destinations, with
the chance to win a holiday prize.
For more information please contact Jonathan
Sloan at Hawaii Tourism Europe. You may reach him
via e-mail at: jonathansloan@Hillsbalfour.com. |
HTE staff pose by their exhibit at the Thistle
Hotel in Brighton |
See America Week
Hawaii Tourism Europe met the crème de la crème
of the UK media and travel trade at this year's See
America Week, which was staged in London from the 21st
of June.
Vicky Moore, Sales & Marketing Manager, along with
Suzanne Seyghal and Jonathan Sloan from the HTE PR team
attended a number of functions and events during See
America Week which kicked off with a welcome reception
at the US Ambassador's House in central London. Other
events included a PR Forum and a Media Workshop, while
the week then culminated in the Visit USA Ball, held
this year at the prestigious Dorchester Hotel, where
HTE hosted a selection of tour operators and media representatives.
For more information please contact Jonathan Sloan
at Hawaii Tourism Europe. You may reach him via e-mail
at: jonathansloan@Hillsbalfour.com.
Coming
Soon...
Designed to connect
you with family vacationers, the new Family Lead Generation
Service will launch in late August. Our new addition
to our Added-Value service family, this program will
be found in the Family Fun section on the www.gohawaii.com
site.
Leads will include travel dates, ages of children
and other pertinent information.
Through this service, your business can target the family
market by submitting a family-oriented photo of your
business, a targeted business description, and a special
offer.
More information on this service
will be coming soon. To find out about other
ways to target your niche markets, visit the Enhance
Your Membership section on our Membership
website.
Aloha
& Welcome to the HVCB Ohana
Members who joined in July 2004:
001Maui.com, Abbey Vacation Rentals, Barbara Bennett,
Desilva Meeting Consultants, Dollar Thrifty Automotive
Group Inc., Fine Art Wedding Portraits, GMR, Hawaiian
Island Entertainment, Hawaiian Island Essentials, Hawaiian
Software, Honolulu Country Club, Kapalua Sunset, Marina
Hawaii Travel, Maui No Ka Oi Magazine, PacRim Marketing
Group, Inc. - Big Island, PacRim Marketing Group, Inc.
- Kauai, PacRim Marketing Group, Inc. - Maui, Paradise
Rentals, Ramashala, Stewart Pinsky Photography, Travel
Plaza Transportation, Wings Over Kauai, www.ThriftyMaui.com
Mahalo For Your Continued Support & Participation
Members who renewed in July 2004:
Member Since 1961-1989
Ala Moana Hotel, Aloha Beauty, Charley's Taxi &
Tours, Fantasy Holidays, Four Seasons Resort Maui at
Wailea, Hawaii Tropical Botanical Garden, Hilo Hawaiian
Hotel, Hyatt Regency Waikiki Resort & Spa, Kauai
Island Tours, Inc., Maui Potato Chip, Inc., MC&A,
Inc., Media Systems, Inc., Polynesian Hospitality, Shirokiya
Inc., The Compleat Kitchen, Universal Skytours, Waikiki
Prince, Waikiki Shore
Member Since 1990 –
1999
`Ohana Helicopter Tours, 101 Things To
Do, A Dragonfly Ranch: Healing Arts Center, Aloha Beach
Resort, Aloha Cottage, Aloha Resources, Inc., Beachfront
Kawela Bay Home, Bed & Breakfast Mountain View,
Captain Andy's Sailing, Inc., Expedia.com, First Class
Weddings Inc., Great Life Tours, Group 70 International,
Inc., Hanalei Bay Resort, Hawaii Connection, Hawaii
Movie Tours, Inc., Hawaii Theatre, Heald College, Hotel
Lanai, Island Marine, Kauai Golf LLC, Kayak Kauai, Keauhou
Property Management, Inc., Mana Kai Maui Resort, Manele
Bay Hotel, Maui Floral, Inc., Miller Molokai, Nana Enterprises,
Nancy Emerson School of Surfing, Pacific Rim Weddings
Magazine, PacRim Marketing Group, Inc., Panda Travel,
Inc., Philip Rickard Honolulu, Portraits Of Hawaii,
Punalu'u Bake Shop, Rainbow Weddings & Celebrations,
Regency Pacific Realty, Safari Helicopter Tours, Safari
Helicopter Tours, Sea Life Park Hawaii, Tanaka of Tokyo
East, Team Real Estate, Territorial Savings Bank, Tuxedo
Junction, Valenti Print Group, W Honolulu Diamond Head,
Wyland Galleries
Member Since 2000-2003
A Wedding Hawaiian Style, Activities-4-Less,
Aloha Flower Leis, Alohabound Adventures, Inc., Best
Places Hawaii, Chai's Island Bistro, Chef Mavro Restaurant,
David Murphey Photography, David Paul's Lahaina Grill,
De Luxe Bed and Breakfast, Golf Travel Center, Hawaii
Calls, Inc., Hawaii Five 0 Travel, Hawaii's Best Rentals,
LLC., Heli USA Airways, Inc., Kahilu Theatre Foundation,
Kamalo Plantation and Moanui Beach House, Kihei Beach
Resort, Lanikai Resort, Lyon Arboretum Association,
Makena North Course, Molokai Island Properties, Nancy's
Hideaway, Pahala Plantation Cottages, Royal Garden Chinese
Restaurant, Ruth's Chris Steakhouse, Spa Olakino * Salon,
Swenson Real Estate, The Great Ohana Hunt, Trinity Properties,
Ltd., Vacation Homes of Kauai, Visual Impressions
To unsubscribe from the Kahe Wale please e-mail membership@hvcb.org
with Unsubscribe KW in the subject
line.
We welcome your suggestions
or comments on how to improve this communication vehicle,
please contact Jerry
Ishibashi at jishibashi@hvcb.org.
Visit Membership Online at: www.hvcb.org/membership
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