Inside this Month's Issue

		Message From the President HVCB 2004 Annual Luncheon

Hawaii's Top Markets Perform Well in First Half of 2004
Los Angeles, San Francisco, Seattle... Do you know where Hawaii visitors are coming from? HVCB Market Trends gives you the latest statistics on visitor arrivals.

Gohawaii.com Calendar of Events
Thousands visit the GoHawaii.com Calendar of Events on a monthly basis, have you submitted your events? Gohawaii.com's Calendar of Events is a great resource for visitors as well as kamaaina.

Hawaii is Cookin' for Planners at ASAE
HVCB participated in the American Society of Association Executives' (ASAE) Annual Meeting last month. Find a summary of how Hawaii was promoted and what was offered.

Island Chapter Updates:

Check out the latest news from the Maui Visitors Bureau and
Kauai Visitors Bureau!

HTA Update:

The Hawaii Tourism Authority Announces RFP for Health and Wellness Travel! Register Now for the 2004 Hawaii Tourism Conference.

HTA Marketing Contractors Update:
Check out the latest news and promotions from
Hawaii Tourism Oceania!

Here's What Members Have to Say

Aloha & Welcome to the HVCB Ohana

Mahalo For Your Continued Support & Participation

Message From the President

HVCB 2004 Annual Luncheon

Aloha,

On September 2, HVCB held its 102nd Annual Luncheon at the Sheraton Waikiki and it was a grand success. We had a great turnout from the industry and Sheraton did a superb job with the catering and service. Our theme, Hookahi Ka Ilau Like Ana (Together With One Purpose), reflected the collaborative working relationship that HVCB enjoys with its Island Chapter Bureaus, the Hawaii Tourism Authority, and our visitor industry partners.

With Aloha Festivals kicking off next week, the luncheon began with an appearance by the Royal Court and kahiko performance in their honor by the Polynesian Cultural Center. HTA Chairman John Toner delivered a wonderful keynote address, stressing the need to develop tourism in ways that are consistent with our values and lifestyle.

HVCB presented its highest honor, the Maile Award, to five organizations celebrating 25-year anniversaries for their contributions to Hawaii’s tourism and quality of life.

• NFL Pro Bowl. For the past 25 years, pro football’s annual all-star game – and the ultimate incentive      reward for players – has been synonymous with Hawaii.

• Japan Airlines. Fifty years ago, JAL launched its inaugural transpacific flight. Today, JAL provides more

  than one million seats – 60 percent of Hawaii’s total from Japan.

• Hawaiian Airlines. Hawaiian will mark its 75th anniversary on November 11. It is the second largest

  provider of passenger air service from the mainland, and is also the Statewide Presenting Sponsor of

  Aloha Festivals through 2006.

• The Gas Company. For 100 years, the Gas Company has been essential to the community and

  Hawaii’s visitor industry. The utility also developed the gas-lit technology used to keep tiki torches

  burning brightly throughout the islands.

• Waikiki Aquarium. Opened in 1904, the Waikiki Aquarium is America’s third oldest public aquarium. It    draws more than 350,000 visitors annually and is an invaluable teaching resource for preserving

  Hawaii’s marine environment.

HVCB also presented Mahalo Awards to Governor George Ariyoshi, who resigned this week as president of Prince Resorts Hawaii, and to Fred Duerr, who is retiring as general manager of Kona Village Resort.

Mahalo to all those who attended the luncheon, and to everyone for your continued support of the Hawaii Visitors and Convention Bureau.

Me ke aloha pumehana,

John Monahan
President & CEO





Hawaii’s Top City Markets Perform Well in the First Half of 2004

The number of visitors from many of the state’s top U.S. metropolitan statistical area (MSA) markets topped previous-year levels during the first half of 2004, in keeping with the record high domestic arrivals through June.

--> Hawaii’s top market, Los Angeles, was the source of 309,730 visitors in the first half of 2004,
      up 9.2 percent from the same period in 2003.

--> Most of the top U.S. West markets showed continued growth during the first half of 2004, including   

    Sacramento (+9.3%); San Diego (+6.9%); Seattle (+5.6%); and the San Francisco Bay Area (+4.1%).

--> Each of the top U.S. East markets showed positive growth during the first six months of the year,

    fueled in part by increased nonstop air service from the region: Washington D.C. (+10.6); New York

    (+6.1%); Chicago (+4.0%).

                                            Click here to view preliminary arrivals from the top
                                                              10 metropolitan statistical areas

Additional statistics on Hawaii’s top MSA markets are posted on HVCB’s Market Trends Online website at: http://www.hvcb.org/trends. For more information on tourism statistics in Hawaii please call the Market Trends Department at (808) 923-1811.




GoHawaii.com Calendar of Events

While the GoHawaii.com website has been enhanced to include many new features such as the interactive golf course finder, several of the former areas remain such as our popular Calendar of Events. Both event planners and consumers find this to be a great resource in informing visitors as well as learning more about local festivities from concerts to culinary events that are occurring during a visitor’s stay. Thousands visit the GoHawaii.com Calendar of Events on a monthly basis.

Listings on our Calendar of Events feature an event description, photo, contact information, and a website link. Our Event Calendar showcases a wide range of festivities, ranging from culinary events to festivals and parades. Did you know that you can input your company’s events for the year? Be sure to submit your events today!

Please call HVCB at (808) 923-1811 for questions about the Gohawaii.com Calendar of Events.





Hawaii is Cookin' for Planners at ASAE

That is the double entendre themed message the Hawaii Visitors and
Convention Bureau (HVCB) and its travel partners brought to meeting planners
attending the 2004 American Society of Association Executives (ASAE) Annual Meeting
and Exposition, August 14-17, at the Minneapolis Convention Center.

Hawaii hosted ASAE for its 2003 Annual Meeting last August at the Hawaii
Convention Center, drawing 3,000 association executives and major decision-makers.

This year HVCB and its partners hosted a dominant exhibit display highlighting Hawaii’s natural beauty, cultural appeal, diverse meetings infrastructure, and range of pre and post-meeting activities found statewide.

A grand prize trip was held August 17th to award a trip for two to Hawaii. Tradeshow attendees were also offered a "Hot Dates, Hot Rates" special promotion which was offered to entice bookings of association meetings during Hawaii's off-peak travel periods, particualary in spring and fall.

HVCB, its Islands Chapters, and the Hawaii Convention Center were joined by 16 travel providers. Mahalo to everyone who helped promote Hawaii, the Islands of Aloha.

For information about holding meetings in Hawaii, the Islands of Aloha, visit HVCB's Corporate Meetings & Incentives Web site at http://www.meethawaii.com or call the CMI division at (888) 424-2924.





Island Chapters Update:
Red Bull King of the Air Returns to Maui for its Sixth Year

Kauai a Hit at Aloha Chicago Week

The Kauai Visitors Bureau continued sales activities in July with seminars at the Aloha Chicago Week. Attendance for this event was 400 travel agents. This one-day event consisted of a tradeshow followed by numerous informative seminars. There were 48 vendors present and 16 of those vendors conducted seminars.

For more information on Aloha Chicago Week please visit: http://www.kauaivisitorsbureau.com
or call (808) 245-3971.






Kauai Named Best Hawaiian Island For The Second Year

In July, Kauai was honored with receiving the award for Best Hawaiian Island by Travel & Leisure Magazine for 2004. This is the second year in a row for Kauai to receive this award. Edie Hafdahl was present to accept the award on behalf of the Kaua’i Visitors Bureau.

For more information please click here to visit the Travel & Leisure Website or call (808) 245-3971.



HTA Announces RFP for Health & Wellness Travel

Rex Johnson, President and Chief Executive Officer of the Hawaii Tourism
Authority (HTA), has announced the HTA's request for proposals (RFP) pertaining to travel for
Health & Wellness. In order to determine implementation strategies for a business plan that was
recently developed, the HTA is seeking research that will measure the size and potential of this
market.

Beginning Tuesday, September 7, 2004, the application and information packet will be available
on the HTA’s website at www.hawaii.gov/tourism for download. In addition, interested parties
may call (808) 973-2268 to request a packet; or they can be picked up at the HTA Office at the
Hawaii Convention Center (Level 1), 1801 Kalakaua Avenue, Honolulu, Hawaii 96815.

Deadline for submitting proposals is 4:30 pm, October 4, 2004.

If you have any questions about this RFP please contact Frank Haas, Director of Tourism Marketing at (808) 973-2211 or via e-mail at fhaas@hawaiitourismauthority.org.

Register Now For The 2004 Hawaii Tourism Conference

The Hawaii Tourism Authority presents the 2004 Hawaii Tourism Conference, at the Hawaii Convention Center, September 13-14, 2004. The conference features industry-recognized speakers and tourism sessions intended to provide those who work or are interested in Hawaii’s leading industry with information to develop successful plans and programs responsive to current market trends and state-sponsored marketing programs. Schedule is as follows:

September 13, 2004
Presentations and breakout sessions addressing current issues and trends globally and in Hawaii.

Highlights include:

Keynote speakers Michael Londregan from the Australia Tourism Commission (ATC) will share   

ATC’s secrets of success and Peter Yesawich of Yesawich, Pepperdine, Brown & Russell, will

provide insights into emerging tourism trends.

Selected sessions for the day include learning about the Japanese and North American  

consumers, developing niche segments like sports travel and the wedding market, and focusing on

the product.

September 14, 2004
2005 Hawaii Tourism Marketing Plans presentations.

The Hawaii Visitors and Convention Bureau North America and CMI divisions will be presenting from 11:10 -11:40 am on September 14.

For registration information, please visit www.hawaii.gov/tourism or call the UH Conference Center at (808) 956-8204. For program information, call Caroline Anderson at (808) 973-2273.

HTA Marketing Contractors Update:
Hawaii Tourism Oceania

Dates Announced for Aloha Down Under 2005! May 30th - June 2nd

In response to the positive feedback and overall success of Aloha Down Under 2004, dates have been secured for the event in 2005. Aloha Down Under is a dedicated Hawaii training event.

This time there will be an option available to attend an additional event in Auckland on May 30, with the Australia programme starting in Melbourne on May 31.

The roadshow will include, retail/wholesale training workshops, media events, and a wholesale/product managers trade show. It is anticipated that the cost for attendance at the event will be the same as 2004 ($3000). Plus international flights, accommodation and a supplement to attend the optional NZ event. HTO is currently negotiating with airlines for air fares.

The participation fee for 2005 includes:

Attendance at all ADU Australian events
Domestic airfares between Australian cities
Coach transfers between Australian airports and the city

Invitations to the event will be available late in 2004 but any early enquiries can be directed to Gemma O'Brien on gobrien@hawaiitourism.com.au.





Another Australian Opportunity!

Another opportunity is available 'down under'. Dates have been announced for See America Down Under 2005 (previously Visit USA). HTO has committed to a stand, which along with our Hawaiian partners will make up a Hawaii pavilion. The event is scheduled to take place from February 27 - March 3, 2005 directly after the AIME tradeshow in Melbourne. There are three levels of participation available at the event:

1. Join the Hawaii Pavilion in your own booth - Cost $5000 (exclusive of flights)

2. Join HTO and share the HTO booth - Cost is dependant on numbers

3. Brochure racking through HTO at all three See America Events (Sydney, Melbourne and Brisbane)-

   Cost $500 + shipping costs. Anticipated number of agents 900.

Interested parties should contact Gemma O'Brien on gobrien@hawaiitourism.com.au.






Visit USA Trade Show 2005

Following the advice (above) of the Australia "See America" shows you might be wondering about the New Zealand equivalent. The New Zealand "Visit USA" shows will continue as planned on February 3-4 as they have been joined by Disneyland to create a USA extravaganza which is sure to have the trade buzzing. More information will be sent out soon but if you would like to express your interest please contact Darragh at dwalshe@hawaiitourism.co.nz.




Here's What Members Have to Say

If you would like to submit articles for Kahe Wale please e-mail Jerry Ishibashi at jishibashi@hvcb.org
or click here to download HVCB's Member-to-Member form. Inclusion in the Here's What Members Have to Say Section of Kahe Wale is subject to availability as space is limited. HVCB reserves the right to edit any member-to-member submission.

Aloha & Welcome to the HVCB Ohana

Members who joined in August 2004:
Aisles in Paradise, Aloha Lani Weddings, LLC, Aloha Wiki Wiki Weddings, Aston Coconut Plaza Hotel, Aston Pacific Monarch, Atco Software Inc., Courier Corporation of Hawaii, Gypsy Sailing Adventures, Hale Ko Kula Kai, Hawaiian Paradise Weddings, Ma'alaea Banyans - Maui Oceanfront Condo, Maui OnStage, Mauna Kai Hawaii, Original Waialua Beach House, Pacific Island Weddings

Mahalo For Your Continued Support & Participation

Members who renewed in August 2004:

Member Since 1961-1989

Alexander & Baldwin Sugar Museum, Brennecke's Beach Broiler, Dani's Restaurant, DFS Hawaii, A Division of DFS Group, Inc., Fernandez Entertainment Inc., Garden Island Rentals, Harmon Travel Service, Inc., Honaunau Market, Ilima Hotel, International Marketplace, Island Helicopters Kauai, Inc., Jalpak International Hawaii, Kaleialoha Rentals, Kona Bay Hotel (Uncle Billy's), Kona Coast Macadamia Nut & Candy Factory, Manago Hotel, Mary K. Thronas, Mauian Hotel, My Island Bed & Breakfast Inn, Napili Village Suites, Noelani Condominium Resort, Pacific Accommodations, Queen Kapiolani Hotel, R. Baird & Company, Inc., RMR, Inc, Smith's Motor Boat Service, The Park Shore Hotel, The Patisserie, The Whaler On Kaanapali Beach, Your Man Tours, Inc.

Member Since 1990 – 1999
~ A Treasured Moment Weddings of Hawaii, 21st Century Group, Inc., 8 Palms Vacation House Hawaii, A & B Import-Export, A Dolphin Dream Weddings LLC, Affordable Paradise Bed & Breakfast, Ahuanani Lodge, Aloha Hawaiian Vacations, Aloha West Hawaii Properties, Arizona Memorial Museum Association, Arnott's Lodge & Hiking Adventures, Aston Maui Lu Resort, Atlantis Cruises, Bed & Breakfast Kauai, Bjornen's Nut Farm, Captain Dan McSweeney's Year-Round Whale Watch, Casa De Emdeko, Cheeseburger in Paradise, CJM Country Stables, Inc., Classic Vacation Cottages, CR Newton Co., Ltd., DHX, Inc., Dole Plantation, Five Mountains Hawaii, Flower Farm, Inc., Four Seasons Resort Hualalai, Fran's Garden Island Getaway, Golf Hawaii with Mark Rolfing, Hagadone Printing Company, Haiku Lani Maui Vacation Rental Cottage, Hawaiian Airlines, Inc., Huggo's, Incentives Hawaii, Inc., Island Partners Hawaii, Inc., Kona Makai, Kona Reef, Lion's Gate Bed and Breakfast and Farms, Lukela's, Luxury Vacation Homes, Inc., Magical Maui Weddings, Maui Arts & Cultural Center, Maui Dive Shop, Maui Sunset, Maui Vacation Properties, McNeil Wilson Communications Inc., Mokihana Travel Service, Paragon Sailing Charters, Poipu Plantation Resort, Retail Merchants of Hawaii, Royal Aloha Vacation Club, Royal Hawaii Condos, Sea Village, Shane Tegarden Photography, Shipman House Bed & Breakfast Inn, SunQuest Vacations, The Pioneer Inn, Travel International Sports, Tropical Helicopters, Vacations Hawaii, Victoria Place, Volcano Inn, Volcano Lava Lodge Accommodations, Waikele Golf Club, Waikiki Network, Wailana Coffee House, Wailua Bay View Condominiums, Waimea Gardens Cottage, Wedding Emporium, Matzki

Member Since 2000-2003
''A 'Ala Beautiful Hawaii Weddings & Vow Renewals, A Aloha Guest House, AAA Discount Wheelchairs & Scooters, Affordable Tours, Aloha Condos, AlohaOutlet.Com, Ambassador Hotel, Anointed Weddings on Maui, Apo-a-lewa Wedding Agency, Aqua Cafe, Banana Bungalow Maui Hostel, Banyan Harbor Resort, Beautiful View Honouliwai Hale - Home Spirit of Hawaii, BeBack Molokai, Big Island Divers, Cedar Street Galleries, Champagne Cove, Cheeseburger Wailea, CondoRentalsHawaii.com, Cruzin Hawaii Motorcycle Rentals, Dolphin Excursions Hawaii, DreamCatcher Vacations, Fin, Feather & Horn Properties Inc., Hawaii Activities, Hawaii Executive Planners, Hawaii Islands of Aloha Guidebooks, Hawaii Wellness Tourism Association, Hawaiian Holidays Ltd., Institute of Intensive English, Island Tropicals, Kamakana Fine Arts Gallery, Koloa Landing Cottages, Kona Hawaiian Village, L'Uraku Restaurant, Maui Beachfront Rentals, Molokai Fish & Dive, Molokai Mule Ride Inc, Momi Cazimero, Pacific Cruises, ProLook Productions, Royal Hawaiian Destinations & Tours, Sunsets In Paradise, The Idea Travel Company, The Shops at Wailea, Top of Waikiki Restaurant, University of Hawai'i Community Colleges, Vacations For Less, Inc., Waikiki Business Plaza, Waikiki Lau Yee Chai Restaurant, Waikiki Shopping Plaza


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