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The transition has included streamlining of Bureau operations,
greater integration of the Island Chapter marketing
into the overall statewide marketing effort, and greater
accountability to our client, the Hawaii Tourism Authority.
And the remaining issues from last year's audit are
being resolved.
All this could not have been accomplished without your
partnership, the active participation of our board of
directors, and a strengthened partnership with the Hawaii
Tourism Authority.
So, enjoy the fruits of our joint labors this holiday
season. We look forward to an exciting 2005 with new
initiatives and opportunities to showcase all the
Islands of Aloha.
Mahalo,
John Monahan
President/CEO
Domestic Arrivals to Hawaii at
Record-High Pace Through October
Hawaii is experiencing record-high domestic visitor
arrivals through October, with nearly 4.1million arrivals,
surpassing year-to-date 2003 levels by 7.4 percent.
The record level is spurred by growth from the U.S.
East market, up 9.6 percent through the third quarter;
and the U.S. West market, up 4.5 percent compared to
the same period last year. Canadian arrivals are also
on the rise, after declines earlier in the year, up
2.2 percent through October 2004.
• Total scheduled air seats have grown 7.9
percent during the first ten months of 2004, compared
to
the same period in 2003, driven by the 9.5 percent
increase in seats from the U.S. Mainland.
• U.S. West air seats are up 5.6 percent
over the first ten months of 2003, totaling nearly 4.4
million air seats
thus far in 2004.
• U.S. East scheduled air seats are up 35.4
percent (to 1.05 million total seats) for the first
through October.
Though scheduled air seats from Canada are down 6.7
percent for the first nine months of 2004, new service
to Hawaii from Harmony Airways, and increased air lift
from Air Canada will help boost Canadian air seat figures
by the end of the year.
Click
here for Domestic Arrivals from 1990 - 2004 (Through
October)
Visit HVCB's official
research website at www.hvcb.org/trends
for the latest in HVCB market research and analysis
or call (808) 923-1811 for the Market Trends Department
.
2005
North America Consumer Marketing Cooperative Opportunities
The following
details expand on HVCB’s marketing plans targeted
to impact travel to Hawaii in 2005:
Consumer Marketing Opportunities
Television:
January 31 – February 20, 2005
Television will provide the greatest
reach of all the Spring media. The media strategy leverages
relationships with a single media company – Discovery
Networks – to develop a multi-media campaign.
This multi-media strategy follows consumer travel research,
booking behaviors, and the Hawaii Arts Season.
Travel Channel serves as the lead cable
network and provides:
Original programming in branded shows (“Girl Meets
Hawaii”).
Sponsorship of stunt programming in primetime Hawaiian
Escape stunt night (“Best Hotels”, “Top
10 Beaches” & “Natural Wonder of Hawaii”).
Billboards will be used to drive traffic to HVCB “Come
Celebrate Aloha” spring packages web page.
Co-op national cable television packages are available
at $25,000, $50,000 and $75,000 increments & co-op
online travel sites packages at $5,885 and $11,760.
Discovery Channel and Discovery
Health are also included as an integral part
of the campaign with high affinity with our core target
within programming that appeals to the inquisitive and
active, and those that are more adventurous in mind
and spirit.
Placements on Discovery Online will run in tandem with
broadcast efforts and support Hawaii television programs.
A&E, History, and National
Geographic are also being considered for opportunistic
programming targeting the Culture & Arts audience
along with special Hawaii programming.
Contact: Gina Chun, gchun@hvcb.org
Print Magazine Insert:
Full-page, single leaf inserts in travel/regional/lifestage/lifestyle
books that deliver target. Hawaii brand on front, co-op
ad on back, estimated partner contribution $16,975 to
$40,165.
Contact:
Travel & Leisure: Liane Sunn; liane@sunnmedia.com;
(808) 377-1900
Travel & Leisure Golf: Liane Sunn;
liane@sunnmedia.com; (808) 377-1900
Islands: Ken Leandro; kleandro@islands.com;
(805) 745-7157
Coastal Living: Tonya MacDonald;
tmcoastalliving@aol.com; (901) 682-5114
Conde Nast Traveler: Loren Malenchek; loren@hawaii.rr.com;
(808) 283-7122
The New Yorker: Debbie Joseph; josephd001@hawaii.rr.com;
(808) 739-2200
National Geographic Traveler: Kay Hampton; kay@mmihawaii.com;
(808) 395-0088
Swinging
Into 2005 On The Golf Channel
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HVCB
announced "Aloha Swing," an unprecedented
month of
national television coverage highlighting Hawaii
as a premier golf destination
throughout January 2005 on The Golf Channel. Hawaii
and its tremendous array of world-class golf courses
and setting will be
the focus
of The Golf Channel on a daily basis. |
More
than 100 hours of programming will put the spotlight
on golf around the islands, highlighted by 50
hours of live, prime-time on-site broadcasts,
including the popular Sprint Pre Game and Post
Game shows hosted by Kraig Kann.
Hawaii-themed golf programming will be jam-packed
around Hawaii's four pro golf events that tee
off the year: the PGA Tour's Mercedes Championship
on Maui, and Sony Open in Hawaii on Oahu, and
the Champions Tour's MasterCard Championship
on Hawaii's Big Island, and Turtle Bay Championship
on Oahu. The Golf Channel features a programming
schedule that includes more live golf coverage
than all other networks combined. By end of
2004, The Golf Channel will be broadcast in
nearly 70 million U.S. homes. It also airs in
Canada, Asia, United Kingdom, and Scandinavia.
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Hawaii
Arts Season - Continues in February
2005
marks the second year for the Hawaii Arts Season,
which runs from February 25 to May 15. This promotion
of Hawaii as a cultural destination features a
range of activities that are multi-cultural, multi-media,
high quality and uniquely |
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Hawaiian
arts programs. To include your event in the Hawaii Arts
Season, please enter the information on the gohawaii.com
calendar. Please send images for press and promotions
to arts@hvcb.org.
Feel free to contact Tim Bostock Productions to find
out more about the Hawai‘i Arts Season at (808)
521-9699 or arts@hvcb.org.
Paddling as One
The Insurance Conference
Planners Association (IPCA) held their 2004 Annual Meeting
on Maui, November 14-18. It was Maui no ka oi! (Maui
is the best!) for a premier meetings trade convention,
but all the "Islands of Aloha" benefitted
from the Hawaii inspired theme, "Together We Paddle
As One" at Maui's spectacular Grand Wailea Resort
Hotel & Spa, while experiencing the beauty, excitement
and incentive attributes of all the islands.
An estimated 500 ICPA executives took part in the Maui
convention, 200 of which are planners responsible for
booking thousands of meetings and incentives annually.
HVCB and its island chapters hosted a welcome reception
and dinner under the stars at the Grand Wailea.
ICPA conventioneers got a healthy sampling of the sights,
sounds, charms, flavors and aloha found on each island
- Kauai, Oahu, Molokai, Lanai, Maui and Hawaii's Big
Island.
Prior to the event Michael Murray, CMP, CMM, CASE, director
of sales, corporate meetings and incentives said, "Planners
wil get to enjoy the same type of activities they can
recommend to their clients. These opportunities
to engage the destination are what make Hawaii meetings
so memorable and worthwhile."
Terryl Vencl, executive director of the Maui Visitors
Bureau said, "We're ready to welcome ICPA with
our Maui-style Aloha and make their 2004 meeting one
of the best ever!"
Hawaii has an excellent reputation with ICPS, besides
being named the #1 U.S. destination in a survey conducted
last year, more than 70 percent of its membership has
hosted programs in the islands and plan to return within
five years.
For more information about hosting corporate meetings
and incentives in Hawaii, visit HVCB's website at meethawaii.com
or call 1-888-424-2924.
Island
Chapter Updates:
Kauai Visitors Bureau
New
Kauai Visitors Bureau Website Coming Online!
The Kauai Visitors Bureau has commissioned
Tsunami Marketing to develop the next generation Kauai
web site, scheduled to launch on December 24, 2004.
Several new features and enhancements are planned, including
the ability for site visitors to send member images
as e-postcards, which will include a link back to the
member's web site, to their friends or family.
Members currently submit information to be displayed
on the main HVCB website, GoHawaii.com, via the Member
Online Update. The new Kauai site will access this same
information in real time, ensuring a consistent listing
for the members across the two sites.
Given the accelerated launch
schedule, KVB members are requested to log in to the
Member
Online Update to make sure their information is
complete and up to date.
KVB Annual Luncheon / December 10, 2004
Please join us as we present a recap of the successful
year the island of Kauai has enjoyed in our visitor
industry. The luncheon will be held at the Hyatt Regency
Kauai Resort & Spa, Friday, December 10 from 11:30
a.m. to 1:30 p.m. Cost for lunch is $30.00. Please RSVP
to Sherri Ephan at 808-245-3971 no later than December
6th . We look forward to seeing you there!
Kauai Destination
Specialist to Kick Off Second Program for 2004
The Kauai Visitors Bureau
launched the Kauai Destination Specialist Program for
travel agents in October and quickly followed up with
another Kauai Destination Specialist Program in November.
Pleasant Holidays joined us for our second program.
The program consists of site inspections, activities,
and a travel agent certification class to become a “Kauai
Destination Specialist”. Both programs were a resounding
success!
Rocky Mountain,
ASTA Trade Show set for November 30, December 1, &
2
On November 30 through December
2, the Kauai Visitors Bureau will bundle up and bring
a warm aloha to the Rocky Mountain, ASTA Trade Show.
Over 400 agents will be in attendance at the shows in
Denver, Colorado Springs, and Vail, Colorado.
Luxury Travel Expo,
December 7 – 9, 2004
The Kauai Visitors Bureau
along with the Hawaii Visitors & Convention Bureau
and our sister islands will be attending the Luxury
Travel Expo in Las Vegas. We look forward to meeting
with over 3,000 travel agents and working with over
500 exhibitors. The
Luxury Travel Expo will be comprised of general sessions,
educational sessions, and afternoon trade shows.
Maui
Visitors Bureau
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The Mercedes Championships Kicks Off Aloha Swing
in 2005
The Plantation Course, Kapalua Resort
For Information: (808) 669-2440
For Tickets: (877) 750-4400
Please click
here for highlights of the 2004 Mercedes Championships.
For more information on Maui golf courses and
activites call the Maui Visitors Bureau at (808)
244-3530. |
Fans
watch closely as Tiger Woods hits
the first tee at the 2004 Mercedes
Championships on Maui.
(Photo courtesy to Kapalua Resort) |
Talk Story Series Presents: Kathy Collins &
Willie Kahaialii
January 14
Local actress and
radio DJ Kathy Collins teams up with musical talent
Willie Kahaialii for an evening of humor, storytelling
and song...local style.
Maui Arts & Cultural Center, McCoy Theatre
For
Information: (808) 242-SHOW (7469)
Hula Fest Week
January 17-22
A week of exciting activities with Collegiate All-Star
football athletes. Events include a Team Luau,
Surf Classic, Autograph Sessions, and Heisman Golf Tournament...all
culminating in the Hula Bowl Maui at War Memorial Stadium
in Wailuku.
For Information: (808) 874-9500
For more information about events on Maui, call the
Maui Visitors Bureau at (808) 244-3530.
HTA
Marketing Contractors Update:
Hawaii
Tourism Europe
The Islands of Aloha Come
to London for World Travel Market
The
premier event in the UK travel trade calendar,
this month’s World Travel Market saw Hawaii Tourism
Europe proudly present the Islands of Aloha to
the world.
World Travel Market remains the travel and tourism
industry’s most effective international business
forum and this year, it’s 25th anniversary proved
its most successful year yet, welcoming a record
26,122 visitors through its doors on the opening
day alone, including Government Ministers, Meridian
Club members and trade professionals from the
194 exhibiting countries.
The first three days of WTM saw a total of 42,289
visitors come to the ExCel centre in London’s
Docklands, a 2 percent increase on last years
attendance. Furthermore, overseas trade visitors
increased by 11 percent year on year, while press
attendance increased by 2 percent to 2,636.
The event proved especially useful for the Hawaii
Tourism Authority and its trade partners, with
over 45 meetings held with key press trade representatives
during the 4-day event on the new stand. It also
proved the perfect forum to announce the launch
of the new dedicated UK website, which will be
live by the month’s end.
For more information on Hawaii Tourism Europe
please contact Silvia Bisle at s.bisle@mangum.de.
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Pictured L to R, Edie Hafdahl, Director of Sales
& Marketing - Kauai Visitors Bureau, Sandra
Kulhmann - Sales & Marketing Manager, Hawaii
Tourism Europe, Terryl Vencl, Executive Director
- Maui Visitors Bureau
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Hawaii
Tourism Oceania
HTO Campaigns
To Target Shoulder Season Travel
HTO
has been involved with a number of campaigns in
November targeting travel in February - April
2005. In conjunction with Hawaiian Airlines a
TV campaign is running for 2 months in regional
New South Wales and Southern Queensland, highlighting
all there is to do and see in Hawaii . Press campaigns
have also been co-ordinated along with Qantas
who are highlighting their new flight schedule
and Hawaiian Airlines. |
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Here's
What Members Have to Say
Deployed
in Hawaii and the mainland since 2000,
ATCO Software Inc. offers a web-based
software suite for the Attractions Industry. ATCO
automates the processing of a voucher by the sales
agent, and/or the taking of the reservation by
the activity provider. The software provides for
real-time online connectivity between industry
participants, as well as between each participant’s
website and their reservation or vouchering software.
ATCO Software includes technology for most accounting
functions including online payment reconciliation,
and the use of standardized barcodes to facilitate
transactions.
For more information
on ATCO Software please visit us online at www.atcosoftware.com
or call (808) 826-1222. |
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Hawaii's
Best Rentals offer the Hawaii traveler
the most affordable and exciting lodging expreience
you can imagine. I'm sure you've dreamed
of staying in your own private hideaway, exploring
the natural wonders of our Islands. Our exclusive
properties offer privacy, elegance and true Hawaiian
aloha. Our properties are hard to find unless
you know where to look. Therefore, Hawaii's
Best Rentals was created to fill the void that
existed between travelers and property owners.
We're always looking for more quality rentals
as well, so if you're a vacation property Owner
or Manager, please contact us for more details
on how to be listed with Hawaii's Best Rentals
at 1-866-772-5642 or at www.hawaiisbestrentals.com.
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Hilton
Hawaiian Village welcomes Wayne Newton
to a New Year's Eve Extravaganza Friday, December
31, 2004 at 10:00pm – 12:00am ! One of the
most successful entertainers in American history,
he has performed for more than 30 million people,
recording more than 157 albums to date.
Tickets are on sale now for $195 Platinum Seating,
$160 Gold Seating, $110 Silver Seating and $85
General Seating. Price includes concert,
party favors, half-bottle of sparkling wine, one
standard cocktail, validated self-parking, applicable
taxes and gratuity.
Call (808) 947-7877 for tickets and information
or book on line at www.hiltonhawaii.com/newyear.
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If you would like to submit articles for Kahe Wale please
e-mail Jerry Ishibashi at jishibashi@hvcb.org
or click
here to download HVCB's Member-to-Member form.
|
We're
getting ready for the New Year...
Please submit your 2004 Membership
Investments
by December 15th.
Mahalo!
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Aloha
& Welcome to the HVCB Ohana
Members who joined in November 2004:
@ Anika's Wailana Sands Condominium, A Perfect Day,
Aston at the Maui Banyan, Companion Holidays, Gravely
Travel Service, LLC, Harmony Airways, Hawaii-Xpert.com,
Island Colony, Plantation Gardens Restaurant, Puako
Bed and Breakfast, RentJillsHouse.com, Sea Watch Restaurant,
TravelWizard.com, Waldron's Steamship Company
Mahalo For Your Continued Support & Participation
Members who renewed in November
2004:
Member Since 1961 – 1989
#1 All Islands Bed & Breakfast, A. D. Furtado Properties
Trust, Akina Aloha Tours, Inc., All About Hawaii, B
& C Trucking Co., Ltd., Castle Resorts & Hotels,
Ceridian Employer Services, Charley's Taxi & Tours,
Classic Custom Vacations, Communications Pacific, Destination
Resorts Hawaii, Inc., Hawaii Intercontinental Corp.,
Hilton Hawaiian Village Beach Resort & Spa, Maui
Prince Hotel, Makena Resort, Milici Valenti Ng Pack,
Na Hoku® Hawaii's Finest Jewelers Since 1924, Niu
Pia Farms, Princeville Corporation, R M A Sales Co.,
Inc., Robert R. Midkiff, Consultant, Royal Lahaina Resort,
T.S. Restaurants, The Travelmart, Inc., Volcano House,
Waikiki Beach Marriott Resort & Spa, Y. Fukunaga
Products, Ltd.
Member Since 1990 –
1999
1 Adventure on Maui, A Wedding In Hawaii,
Aloha Hawaii Vacations, Aloha Picture This Photographics,
Bridal Guide Magazine, Catamaran Kahanu, Elite Limousine
Service Inc, FedEx Kinko's, Hana Maui Vacation Rentals,
Hawaii Air Cargo, Inc., Hawaiian Isles Kona Coffee Co.,
Hawaiian Waters Adventure Park, HawaiiSpeakers.net:
Hawaii's Speakers Bureau, Holiday Inn Waikiki, Imperial
of Waikiki, The, JW Marriott Ihilani Resort and Spa,
Kauai Condos-Poipu Kai, Kauai Sands Hotel, Kona Seaside
Hotel, Opaekaa Falls Hale, Paradise Cove Luau, Paradise
Resorts, Inc., Poipu Beach Resort Association, Poipu
Shores, Remedy Intelligent Staffing, Richard N. West,
Senator Fong's Plantation & Gardens, Sportfish Hawaii,
The Ritz-Carlton, Kapalua, Travel Impressions, Tropical
Dream Wedding, Wai Ola Vacation Paradise, Waikiki Gateway
Hotel
Member Since 2000-2004
123 Hawaii Vacation & Tickets, A
Paradise Dream Wedding, A'ala Hale, Aloha Ho'okipa Bayview
Cottage, Alternative-Hawaii, Beach Home Hawaii, BeBack
Hawaii Travel, Cheap Hawaii Tickets, Inc., Chrissy Lambert
Photography, Conde Nast Traveler, Cottage 1A - Kaluakoi
Molokai Hawaii, Deep Blue Fishing Charters, Destinations
In Paradise, Emerald View Guesthouse, Hale Ho'okipa
Inn B&B, Hale Lani B&B and Vacation Rentals,
Haleakala Ranch Company, Halele'a at Pu'u Poa - The
House of Happiness, Hawaii Roasters, HMV Tours, Holmes'
Sweet Home B&B, Honomuni House, Hotel Hana Maui,
Kamehameha Investment Corporation, Kaua'i Backcountry
Adventures, Kauai Gift Baskets, Ke Nani Kai Club, Ken
Johnston, Ko Olina Golf Club, Kona Brewing Company,
Maui A Place Apart, Molokai Condo, Molokai Plumerias,
Inc, Molokai Realty, Inc, Moose McGillycuddy's, Paniolo
Adventures, Penny's Place Inn Paradise, Poipu Beach
SurfSong, Ruth's Chris Steak House, Speakers of Hawaii,
Sportfish Hawaii, Sportfish Hawaii, Sportfish Hawaii,
SunBusters Hawaiian Vacations, SunStyle Holidays, Team
Vision, LLC, Tropic Travels, Tropical Vacation Cottage,
University of Hawaii Outreach College, VResorts.com
To unsubscribe from the Kahe Wale please e-mail membership@hvcb.org
with Unsubscribe KW in the subject
line.
We welcome your suggestions
or comments on how to improve this communication vehicle,
please contact Jerry
Ishibashi at jishibashi@hvcb.org.
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